fa102d: application development presentation

App Research & DevelopmentJoseph Ibraham

WelcomeApp Proposal by Joseph Ibraham

App Research & DevelopmentJoseph Ibraham

Observed Unmet Need or Desire

There is a need for a service that better allows the casual athlete to

discover, join, and play pick-up sports.

App Research & DevelopmentJoseph Ibraham

Ethnographic Research Observation

The group observed consisted of Hofstra University students playing

basketball at the school’s fitness center.

App Research & DevelopmentJoseph Ibraham

Photographic Observations

App Research & DevelopmentJoseph Ibraham

Photographic Observations

App Research & DevelopmentJoseph Ibraham

Photographic Observations

App Research & DevelopmentJoseph Ibraham

Interview with an Extreme User

App Research & DevelopmentJoseph Ibraham

Interview Observations

• Busy school and work schedules don’t allow college students to fully

commit to an official basketball league

• The ability to easily discover and join in on local pick-up basketball

games is needed.

App Research & DevelopmentJoseph Ibraham

Proposed App Idea

A service app that allows people to discover, join, and play pick-up

sports in their local community as effectively and simple as possible.

App Research & DevelopmentJoseph Ibraham

Proposed App Idea

Based on a user’s location, the app would be able to find local pick-up

games created by other users, facilitating the process of organizing a

sport.

App Research & DevelopmentJoseph Ibraham

Ideation Session

App Research & DevelopmentJoseph Ibraham

Ideation Session

App Research & DevelopmentJoseph Ibraham

Ideas from Ideation Session

Unmet Need:a simple, yet effective way of organizing pick-up sports.

How the app would work:users will be able to create, organize, and join pick-up sport games

happening locally.

Who the app is for:everyone. Young or old, the app’s purpose is to encourage people to make

the time to have fun, exercise, and stay active.

App Research & DevelopmentJoseph Ibraham

Existing App Research

App Research & DevelopmentJoseph Ibraham

Existing App Research

Infinite Hoops: a Seattle-based service for finding basketball games

and players worldwide. Their mission is to make it “easy for basketball

players to connect and organize pickup games with players of similar

ability and skill.”

App Research & DevelopmentJoseph Ibraham

Existing App Research

App Research & DevelopmentJoseph Ibraham

Existing App Research

Sportan: a location-based pick-up sports app for the everyday athlete.

Their purpose is to help people “discover, join and play pick-up sports

instantly with the power of your smartphone.” Sportan is not yet available

on the App Store, but it is very much like the app I am conceptualizing.

App Research & DevelopmentJoseph Ibraham

Existing App Research

App Research & DevelopmentJoseph Ibraham

Existing App Research

Huddlers: a mobile sports scheduling app for recreational athletes.”

The app is similar to Sportan in the way that it locates sporting games of

all kinds, not just basketball.

App Research & DevelopmentJoseph Ibraham

Existing App Research

App Research & DevelopmentJoseph Ibraham

Hoopla

A location-based pick-up sports app for those who don’t have the time

to commit to league-based basketball.

The goal of the app is to help athletes discover and join games, with the

hope of fostering new relationships and keeping fit.

App Research & DevelopmentJoseph Ibraham

Thank You