fahed moubarak – regional sales director / maddict international 13 من سبتمبر 2014 mobile...
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Fahed Moubarak – Regional Sales Director / Maddict International
2014من سبتمبر 13
Mobile Advertising – Best Practices
Agenda
Mobile Advertising – Insights figures.Current Trends
Ad Spent per Industry and Objective. Success stories. What is a successful Campaign?
Creative Possibilities. Rich media success stories.
Worldwide figures
Global mobile advertising spending to reach $18 billion this year, up from the estimated $13.1 billion in 2013. By 2017 it’s projecting the market will have sized up to be worth $41.9 billion.
2013 2014 201705
1015202530354045
13.1 billion USD
Billion USD
Global mobile advertising spending
18 billion USD
41.9 billion USD
Smartphone Penetration in GCC
November 2013, Ericsson Mobility Report 7
Bahrain
Saudi Arabia
Oman
Kuwait
UAE
Qatar
47%
60%
65%
69%
73%
76%
Mobile Ads Effectiveness
We Are Social, Social, Digital & Mobile Around The World (January 2014)
Post Click Action
Viewership
All the time36%
Most of the time32%
Sometimes16%
Rarely12%
Never4%
Spent per Industry
Automotive48%
Telecom10%
Banking16%
Electronics8%
Food and Beverages8%
Hotels1%
Apparel4%
Movies3%
Misc2%
*On Maddict’s network during 2013 and 2014
Spent per Objective Rich Media
11%Click To Video
3%
Click To Download3%
Brand Awareness31%
Lead Generation50%
*On Maddict’s network during 2013 and 2014
Automotive – Lead Generation
*Stats taken from Maddict’s campaigns during 2013/2014
44%
32%
18%
1% 5%
KSAUAEKuwaitJordan GCC
CTR per Country
Avg CPL per Country
Distribution per Country
Click to Download Campaigns
With Maddict’s SDK Integrated in the app, we were able to decrease the CPI to 1$ in KSA
The Secret Recipe…
* If Conversion is not possible, Decrease the CTR to an average of 1%
Effective and Smart Conversion Tracking*
Creative and
banners / Ad unit format
Incentivize the end user
High Reach
Premium Content and
Content Targeting
Key Performance Indicators
CTR that lead to cost per clickNumber of Leads: CPLInstalls (CPI)Calls ( CPA)CPE (Engagement at the end user asset)Completion rate video
Success Story - Rani Float 2013
88% of users who failed to finish, played again.
8% of users played more than once just for the fun of it.
12% of users who clicked on the ad played the game.
42%
30%
16%
9%5%
Failed to Finish
Failed_Play Again
Successfully Played the Game
Thanks_Play again
Watch the Video
Success Story – One and Only 2014The campaign was running on Maddict’s premium network particularly on News, Business and Finance Channels.
2%
54%25%
19%Email Us
Start
Suite Dreams
Summer Offer
Avg CPL Avg CPE Engagement RateKSA $132.04 $6.65 9%UAE $212.26 $6.87 8.50%Kuwait $155 $6.44 9.04%
The campaign was running on Maddict’s premium network particularly the News, Business, and Finance channels
Success Story - Tic Tac 2014
35%
28%
19%
8%9% Failed to Finish
Failed_Play Again
Successfully Played the Game
Thanks_Play again
Shared it on SM
Avg CPL Avg CPE Engagement RateTunisia $7.04 $3.00 21.14%Lebanon $3.57 $1.67 35%
UAE $7.76 $4.58 27.21%Kuwait $10.24 $4.40 16.25%
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