federico simonetti: seo + content = ❤

Web Su Carta Presenta "Influencer Marketing" di Matteo Pogliani

8 Aprile 2016

#WebsuCarta @dolabschool@sleepingcreep

FEDERICO SIMONETTI

Growth Hacker, Co-founder di

Growth Hound e appassionato

di cose belle, fatte bene, buone

e giuste. A volte non sono

antipatico.

#WebsuCarta @dolabschool

SEO + Content = 💓

@sleepingcreep

#WebsuCarta @dolabschool@sleepingcreep

#WebsuCarta @dolabschool@sleepingcreep

#WebsuCarta @dolabschool@sleepingcreep

#WebsuCarta @dolabschool@sleepingcreep

#WebsuCarta @dolabschool@sleepingcreep

#WebsuCarta @dolabschool@sleepingcreep

#WebsuCarta @dolabschool@sleepingcreep

#WebsuCarta @dolabschool@sleepingcreep

#WebsuCarta @dolabschool@sleepingcreep

#WebsuCarta @dolabschool

25

Average attention span in 2015

@sleepingcreep

#WebsuCarta @dolabschool

Average attention span in 2015

Other

Less than 4 sec.

More than 10 min.

@sleepingcreep

#WebsuCarta @dolabschool@sleepingcreep

Fasi di acquisto

#WebsuCarta @dolabschool@sleepingcreep

Fasi di acquisto Fasi di esperienza

#WebsuCarta @dolabschool@sleepingcreep

Fasi di acquisto Fasi di esperienza

Contenuti differenti

#WebsuCarta @dolabschool@sleepingcreep

#WebsuCarta @dolabschool@sleepingcreep

Perché gli utenti non

convertono?

#WebsuCarta @dolabschool@sleepingcreep

Perché gli utenti non

convertono?

Semplice.

#WebsuCarta @dolabschool@sleepingcreep

Non gli stai

dando quello

che vogliono

#WebsuCarta @dolabschool@sleepingcreep

What users want?

#WebsuCarta @dolabschool@sleepingcreep

What users want?

• Know ⇨ Informazionali

#WebsuCarta @dolabschool@sleepingcreep

What users want?

• Know ⇨ Informazionali

• Go ⇨ Navigazionali

#WebsuCarta @dolabschool@sleepingcreep

What users want?

• Know ⇨ Informazionali

• Go ⇨ Navigazionali

• Do ⇨ Transazionali

#WebsuCarta @dolabschool@sleepingcreep

Es. Keyword “scarpe”

Tool: SEOzoom

#WebsuCarta @dolabschool@sleepingcreep

Es. Keyword “scarpe”

Tool: SEOzoom

navigazionali

Navigazionali

Informazionali

Transazionali

#WebsuCarta @dolabschool@sleepingcreep

awareness consideration Risk allev. Decision Results

Guest post

Which content?

#WebsuCarta @dolabschool@sleepingcreep

awareness consideration Risk allev. Decision Results

How to

#WebsuCarta @dolabschool@sleepingcreep

awareness consideration Risk allev. Decision Results

Recensioni

#WebsuCarta @dolabschool@sleepingcreep

awareness consideration Risk allev. Decision Results

Landing page

#WebsuCarta @dolabschool@sleepingcreep

awareness consideration Risk allev. Decision Results

Case hist.

#WebsuCarta @dolabschool@sleepingcreep

Awareness Consider. Risk. Allev. Decision Results

KnowArticolo

generalistaComparazione

Opinioni degli

utentiRecensioni utenti Case histories

Go Blog specializzatoTool di

comparazioneFAQ Pagina prodotto

Assistenza post

vendita

Do How To VideotutorialLive chat/form di

contattoEcommerce

Condivisione sui

social

prossimo appuntamento: (data)