fedex group members jamesjanno michaelnicky sophia lintina
Post on 21-Dec-2015
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FedEx Group members
James Janno
Michael Nicky
Sophia Lin Tina
Federal ExpressJames
• Slogan: 「使命必達」
Advertisement
Sophia Lin
Reflected Image
• A series of commercial films about China
1. Traffic
2. Dialect
3. Mr. Zhang
Commercial Film (Traffic)
Commercial Film (Dialect)
Commercial Film (Mr. Zhang)
• VIBE
(Visual Interaction Brand Experience)
→ FedEx Verb﹝ ﹞• Sohrab Vossoughi:
The most valuable asset of a company is its “Brand.”
.
SWOT AnalysisNicky, Janno, Tina, Michael
Strengths
• Globalize
• Reliable and On time
• The added service content
Weakness
• There are fewer service locations in Taiwan.
(Eslitebook stores and Kodak and Sir Speedy Printing)
• Fedex takes high price strategy.
Big problemBig problem
only has 37 only has 37 services services
locationslocations
Opportunities
• FedEx builds around it’s multinational customer based with ASIA operations
• FedEx has their own freight transport plane team. (So they have more efficiency to guarantee to their service.)
• FedEx provides overnight express service and check goods on the Internet
• FedEx has Guangzhou New Baiyun Airport to be the biggest transport center in Asia Pecific
Threats
• The raise of transportation cost.• The same trade.
ex. The place in Taiwan.
FedEX – Kodak, eslite
DHL – 7-11
UPS – FamilyMart
• according to the data, FedEx has a decrease market share compared with 2007.
End
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