final presentation recruitement companies and social media

Mic Adam

Recruitment companies and social media

Survey Results

July 2010

Vanguard Leadership (c) - July 2010

Overview

• Starting point

• Candidates looking for a recruitment

• Recruiters looking for candidates

• Active & willing to change candidate

• Passive but willing candidates

• Survey will look at what recruitment companies and professionals look like in social media

• Engagement by recruitment professionals

Vanguard Leadership (c) - July 2010

Research method

• Recruitment Companies

• 180 recruitment companies (including all Federgon members)

• Company websites were visited

• Inventory of social media profiles through various search engines and tools including platforms themselves

• Recruitment Professionals

• Over 855 profiles analyzed in LinkedIn for completeness and reach

• Professionals are both part of small and large companies

Vanguard Leadership (c) - July 2010

Some Statistics

• LinkedIn has 70 million members, Facebook 500 million and Twitter 150 million

• In Belgium LI has 700K members, FB 3.5M and Twitter 100K users

• In Belgium 10.000 people join LinkedIn on a monthly basis

• In Belgium there are in LinkedIn

• 113 companies in Staffing & Recruitment

• 251 companies in Human Resources

• 30.000 profiles can be seen as recruitment professionals

Vanguard Leadership (c) - July 2010

Meet your recruitment company

Vanguard Leadership (c) - July 2010

Recruitment Companies

YES 92%

No 8%

Social Media Profile

Yes 14%

No 86%

Website Link to Social Media

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Social Media presence

0%

20%

40%

60%

80%

100%

LI Company profile LI Group LI personal

LinkedIn Overview

0%

20%

40%

60%

80%

100%

FB Company profile FB Group FB personal

Facebook

0%

10%

20%

30%

40%

Twitter Company Twitter Personal

Twitter

0%

5%

10%

15%

20%

25%

Video Photo

Multimedia

Vanguard Leadership (c) - July 2010

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

LI Company profile LI Group LI personal

LinkedIn Overview

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0%

20%

40%

60%

80%

100%

FB Company profile FB Group FB personal

Facebook

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0%

10%

20%

30%

40%

Twitter Company Twitter Personal

Twitter

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0%

5%

10%

15%

20%

25%

Video Photo

Multimedia

Vanguard Leadership (c) - July 2010

Vanguard Leadership (c) - July 2010

Vanguard Leadership (c) - July 2010

Conclusions

• Recruitment companies are present in social by mainly through their employees

• Other than LinkedIn and Newsletters, the rest of social media is unknown territory

• Recruitment companies are not visible nor engaging their candidates – One way traffic!

• Social media is seen as another pool to fish in

Vanguard Leadership (c) - July 2010

Meet your recruitment professional

Vanguard Leadership (c) - July 2010

How professional is your profile?

• Do you have multiple profiles?

• 3% have more than 1 profile

• Do you have a professional picture?

• See next slide

• What does your professional headline say?

• Have you customized your own URL ?

• 97% have done this!

Vanguard Leadership (c) - July 2010

Yes 49%

No 51%

Picture

Vanguard Leadership (c) - July 2010

Breaking any rules?

When you sign up for LinkedIn you accept “the terms of use” but are you living by them?

So what is not allowed?

• 3% have multiple profiles

• 1% has a Company logo instead of a picture

• 5% have email or phone numbers in headline

Vanguard Leadership (c) - July 2010

0%

10%

20%

30%

40%

50%

<100 101-200 200-500 >500

Contacts

Vanguard Leadership (c) - July 2010

Website information

Yes 48%

No 52%

Website mention

Yes 21%

No 79%

Change Name

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Engaging in Conversations

0%

10%

20%

30%

40%

None <5 5-10 11-25 25-50

Group Memberships

0%

20%

40%

60%

80%

100%

Recrutement Non-recruitment

Type of Membership

Vanguard Leadership (c) - July 2010

Conclusions

• Recruitment professionals have incomplete profiles

• Profiles do not demonstrate their level of professionalism

• Recruitment professionals are not joining the conversation

• No reputation, branding of trust building is being done

Vanguard Leadership (c) - July 2010

Recommendations

A. Companies

1. Define your social media strategy

2. Create company profiles in relevant social media

3. Engage your candidates through blogs, e-mailings, newsletters, etc.

B. Professionals

1. Upgrade your profile to look professionally

2. Demonstrate your reach and add contacts

3. Join more groups and contribute to discussions

Vanguard Leadership (c) - July 2010

About Vanguard Leadership

Vanguard Leader is a Social Media Policy Consultancy company that focuses on helping companies and individuals protect their reputation in social media by

• Providing awareness presentations about social media

• Creating social media inventories

• Creating and implementing social media policies

• Providing customized trainings and workshops

• Providing social media monitoring in an outsourced model.

Vanguard Leadership also provides specific training and monitoring solutions for recruitment companies taking them “from a professional profile to an efficient recruitment strategy.

Vanguard Leadership (c) - July 2010

Contact details

www.vanguard-leadership.be

http://micvadam.wordpress.com

adammic@vanguard-leadership.be