first impressions & landing pages | maximize demosphere xxxix

First Impressions & Landing Pages

Sean Rose - Marketing DirectorJune 13, 2012

Wednesday, June 13, 12

Session Overview

Part 1: Why Is This Important?

Part 2: Must Haves!

Part 3: How To Use Landing Pages

Part 4: How Demosphere Can Help

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Wednesday, June 13, 12

Your Site TodayPeople come to your website for the first time and they...

can’t find what they came for.

have no interest in working with you.

are confused about who YOU are.

aren’t convinced.

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What Your Site Can BePeople come to your website for the first time and they...

can immediately identify the content they want.

want to sponsor your site to reach your audience.

are comfortable with you and your organization.

register their children.

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Demosphere Knows Websites

Over 1,100+ websites hosted.

21+ years of experience

Personally 5+ years of experience

Wednesday, June 13, 12

Potential StakeholdersNEW visitors

EXISTING members

New/Existing PARTNERS

Your local community

Many more...

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Your Homepage Must Answer These Questions

What does your organization DO?

What can people DO on the site?

What is the overall PURPOSE of the site?

Wednesday, June 13, 12

People are HuntersPeople are looking for a specific answer.

List out the questions a visitor might ask. Answer/lead them properly on your home page.

Keep paragraph text to a minimum until they are on a page that converts them from a hunter to an information gatherer.

Make it easy to get back to the home page. They may want to hunt again ... but only if it’s easy.

Wednesday, June 13, 12

Fast Hunting!2/10 of a second to form a first impression.

2.6 seconds for eyes to land on area that most influences first impression.

~20 seconds per site.

6.5 seconds --> Logo

6.4 seconds --> Main navigation

6 seconds --> Social media links

5.9 seconds --> Main image

5.6 seconds --> Written content

Missouri University S&T Study

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Your Content...Schedule content updates

ENGAGING ... not boring.

Avoid generic / out of date text.

Be meaningful

Straightforward headlines

Lists, columns, clearly defined sections, short paragraphs

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Meaningful ElementsNavigation

5-6 items. Think about footer navigation

Options via supplementary links

Search Box

Contact Info - More than 1 way

Call to action

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Further...About Page

Why should I trust you?

Why is your background relevant? Be personal.

Earn trust

Contact/ratings/testimonials

Error Free

Nothing broken -- clean, no errors, smart image use

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Thoughts?

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The Overall Goal

Register.

Sell.

Something else?

Get users DEEPER into your site.

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Homepage vs. Landing PageLanding Pages educate & sell at the same time.

Goal: Get action on that page.

Registration, Email Address, Other Action

Targeting specific visitors.

10 good examples | 20 more examples

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Analyze

Navigation Path

Bounce Rate

Exit Page

Previous Maximize Session

Wednesday, June 13, 12

Demosphere Can Help

Professional website design

Easy-to-update interface

Confidence to compete

Peace of mind

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Bonuses

Recommendations & Best Practices based on 21+ years of experience

Best-in-class Support + Learning Tools

Positioned on the cutting edge.

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Investment

$500/$1,000 Design Fee

$1,800/yr ($450/quarter)

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Wrap Up

Questions? support@demosphere.com

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Wednesday, June 13, 12

Sean Rosesrose@demosphere.com

Wednesday, June 13, 12