focus ch4 7

Post on 10-Feb-2017

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Repetition in Branding

Use the Rule of Odds

Rhythm3 things the remember:• Create patterns at

intervals• Use regular patterns for

safe rhythms• Try irregular rhythms

for bolder statements.

Gestalt:Unify the parts to create a greater whole.

Instead of looking at your design as a nice layout of individual elements, view the layout as a unified whole.

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