fooling the brain for sustainability for slideshare

20th of mai, PECHA KUCHA NIGHT HASSELT – CREATIVE CLASS

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Fooling the human brain for sustainability

Reflective system:   Controlled   Effortful   Deductive   Slow   Self-aware   Rule-following

Are we rational beings?

Why do we do this?

Automatic system:   Uncontrolled   Effortless   Associative   Fast   Unconscious   Skilled Routinious behaviour,

intuitive choice, habit

The Homer Simpson Brain

People are monkeys too

People are monkeys too

Whatisgonnaworkbest?

If you isolate your house, you’ll save 350 Euro a year 

vs.

If you isolate your house, you won’t loose 350 Euro a year 

Whatisgonnaworkbest?

If you isolate your house, you’ll save 350 Euro a year 

vs.

If you isolate your house, you won’t loose 350 Euro a year 

WhatwillLindado?

Bank Clerk and ac=vist in the feminist movement 

vs.

Bank Clerk 

WhatwillLindado?

Bank Clerk and ac=vist in the feminist movement 

vs.

Bank Clerk 

Wanna fight obesities?

Land of efficiency

Land of effectiveness

Doing the job right

Doing the right job

Can we fool the natural world too?

 Peoplechoosewhatotherschose Peoplechoosewhatisclosestavailable Peoplechooseforthestatus‐quo Peoplechoosenottolose  PeoplechooseasHomerSimpson(intuiAve)and

jusAfytheirchoiceasCaptainSpock(raAonal)

Sustainability is a creative opportunity!

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