foredrag som sociale medier for iværksættere

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Sociale medier for iværksættere7. oktober 2010Andreas Johannsen — Klean

Hej, jeg er Andreas Johannsen

• Partner i Klean

• Ekspert i sociale medier ogstrategisk webkommunikation

• Dunkel fortid som iværksætter i CMS-branchen

• www.klean.dk

• twitter.com/andjohan

• andreas@klean.dk

• +45 2620 3221

Klean er...

» 12 medarbejdere» 50-60 med teams» København + Århus» Specialiserede i at skabe værdi med

internet-teknologi» Arbejder (kun) med agile metoder

Så du er iværksætter?

Lieutenant General Paul K. Van Riper (Retired)United States Marine Corps

Ham dér kan manlære noget af!

Millennium Challenge 2002Millennium Challenge 2002 (MC02) was a major wargame exercise conducted by the United States armed forces in mid-2002, likely the largest such exercise in history. The exercise, which ran from July 24 to August 15 and cost $250 million, involved both live exercises and computer simulations. MC02 was meant to be a test of future military "transformation"—a transition toward new technologies that enable network-centric warfare and provide more powerful weaponry and tactics. The simulated combatants were the United States, denoted "Blue", and an unknown adversary in the Middle East, "Red".Red, commanded by retired Marine Corps Lt. General Paul K. Van Riper, used old methods to evade Blue's sophisticated electronic surveillance network. Van Riper used motorcycle messengers to transmit orders to front-line troops and World War II lighting signals to get airplanes off the runways without using radio communication.Red received an ultimatum from Blue, that was essentially a surrender document, that Red must respond to within 24 hours. Given that Red knew that Blue was coming, by the second day of the exercise Red used a fleet of small boats to determine the position of Blue's fleet. In a preemptive strike, Red launched a massive salvo of cruise missiles, overwhelming the Blue forces' electronic sensors, destroying sixteen warships. This includes one aircraft carrier, ten cruisers and five out of the six amphibious ships. The equivalent of this success in a real conflict would have resulted in the death of over 20,000 service personnel. Soon after the cruise missile offensive, another significant portion of Blue's navy was "sunk" by an armada of small Red boats carrying out both conventional and suicide attacks, able to engage Blue forces due to Blue's inability to detect them as well as expected.At this point, the exercise was suspended and Blue's ships were "re-floated" and changes were made to the rules of engagementKilde: WIkipedia — http://en.wikipedia.org/wiki/Millennium_Challenge_2002

De etablerede DigStor Lille

Langsom HurtigMaskinel Personlig

Bureaukratisk EffektivMange kunder Dedikerede kunder

Stor organisation Lave lønomkostningerLangtsigt planlægning Agil improviseren

Professionel Relationer

Nåmen, det skulle jo handle om social medier

Kilde: Brian Solis

Websitets udvikling

1.Information2.Selvbetjening3.Socialt4.Opløst?

Website Sociale netværk

Website+

Sociale netværk

Fremtidens website og niveauer af socialitet

Intet socialt

Linker til sociale tjenester

Brand-sammenhæng med sociale tjenester

Brugere er sociale på site

Social sign-in

Site = sociale tjenester

Hvilke er relevante?

» Facebook!» Twitter (måske)» Flickr (ofte)» YouTube (eller lignende — for nogle)» Andre

»Kundesupport-community»Slideshare»Wiki»Blog»Linkedin

Hvad skete der?

Fra

14

Til

Tillid

Et par råd til et par sites...— Iværksætterhuset— Pukemaster— Hårmodeller— Zirkus

Et par generelle...

»Hvorfor?»Twitter er svær»Det er samtaler!»Dvs lyt og tal så ;-)

»Facebook side eller gruppe?

Sider Grupper

Shortcut URL Ja Nej

Forum Ja Ja

Wall Ja Ja

Apps Ja Nej

Besked til alle fra admin Nej Ja

Wall-beskeder hos medlemmer Ja Nej

Events Ja Nej

Reklame med ads Ja Nej

Statistik Ja Nej

Facebook sider vs grupper

Råd

»Kunder? Engagér dem!»Opret Facebook-side, kundesupport-community, ideplatform...

»Vær tilstede, selv»Brug din egen profil på tjenesterne, lyt/svar

»Tag dit domæne!»Del din vide om produkter, metoder, teknologier, kald dig selv vær ikke bange for konkurrenter

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