foundation for sustainable development marketing strategy brief

ABOUT ME

BUSINESS & FUND DEVELOPMENT

Increase University Partnerships

Build Corporate Partnerships, CSR Program

Increase Participation with Training Programs

Form Strategic Partnerships 

Lead Mid-year & Annual Fundraising Campaigns  

GLOBAL SCHOLARS PROGRAM

PARTNERSHIP WITH JUMA VENTURES

SIX WORD MEMOIR: “She literally meant THE ENTIRE FAMILY.”

-- Stacey Lambert

Deliver Key Messages, Word of Mouth Marketing

Speak Directly to Audiences

Produce a Visually Compelling Brand  

Provide a Consistent Institutional Voice

Create Communication “Lego” Systems

Weave Compelling Statistics Within Messages  

TELLING FSD'S STORY

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

--Maya Angelou

WHAT’S YOUR ELEVATOR SPEECH?

Responses to Distributive Tactics

Lead Internal and External Communications  

Connect Site Teams and SF Headquarters

Direct Marketing and Communications Tools

Manage SF Headquarters Intern Program

Administer Dashboard Reporting to Measure Marketing and Communications Outcomes  

SERVICE DEPARTMENT

Concessions

STRATEGIC MARKETING PLAN | OUR TACTICAL ROAD MAP

ROAD MAP TO SUCCESS

APPROACH OF PLAN

Social Media | Public Relations | Brand Strategy E-Communications | SEO | Collateral | etc.

GOALS

CURRENT STRATEGIES

RECOMMENDED STRATEGIES

ROI – OUTCOMES

Deloitte partnership will help achieve CSR targets

Increased presence on LinkedIn = Great resource for Alumni!

Marketing materials are within the organizational brand

Content strategy taking shape

Asset development from photo contest

Fundraising event, Selfless campaign, campaign videos

SUCCESS STORIES

MARKETING & COMMUNICATIONS

Business & Fund Development

Telling Our Story

Service Department

THREE POINT TAKEAWAY

QUESTIONS?

Kevin Slattery | Marketing and Communications Officer kevin@fsdinternational.org | 630-675-0585