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Design Thinking, Tim Brown

Design, Business and Innovation

Hongzhou (Frank) Long

• (before) Plan, Purpose, Prototype.

• Implementation——“the process of putting a decision or plan into effect; execution”

Design Thinking, Tim Brown

Design, Business and Innovation

Hongzhou (Frank) Long

• Object-oriented : Community or Business marketing or Society .

• Even single , personal use.

• Preparation work : Copyright, Investors or sponsor .

Design, Business and Innovation

Hongzhou (Frank) Long

• Influence ,Value (profitable or non-profitable) , efficiency ,coordination

• Get experience and rotate the process.

• for building bigger business .

Design Thinking, Tim Brown

Design Thinking , Critical Question 1

Design, Business and Innovation

Hongzhou (Frank) Long

• Because every design are not going to same step 3 , so Is design duplicable ?

Design Thinking , Critical Question 2

Design, Business and Innovation

Hongzhou (Frank) Long

• Should we emphasize one of the three steps ( inspiration ,ideation ,implementation ) when running the work?

Going Deeper, Seeing Further…

Design, Business and Innovation

Hongzhou (Frank) Long

• Ethnography becomes important by competitive necessity.

• More qualitative Description needs.

• Corporation needs innovation thinkings and impacts.

Going Deeper, Seeing Further…

Design, Business and Innovation

Hongzhou (Frank) Long

• New relationship between supplier and consumer ---being a observer

• Wider range ,wider targets ,wider usage.

• Having a human-centered combination and conclusion .

Going Deeper, Seeing Further…

Design, Business and Innovation

Hongzhou (Frank) Long

• New method research builds a new connection to consumer , making the process more efficient .

• Interaction. (transpositonal consideration)

Going Deeper, Seeing Further…

Design, Business and Innovation

Hongzhou (Frank) Long

• Competition forced to open a new business ecosystem

• Business Future Tendency.

Going Deeper, Seeing Further…

Design, Business and Innovation

Hongzhou (Frank) Long

• Interpretation update : Adding cultural ,belief ,behavior into the factors.

• Ethnographic study open a another way for better business decision making.

Ethnographic Research, Panel discussion “Big Data Analytics”

Design, Business and Innovation

Hongzhou (Frank) Long

Ethnographic Research, Panel discussion “Big Data Analytics”

Design, Business and Innovation

Hongzhou (Frank) Long

Ethnographic Research, Panel discussion “Big Data Analytics”

Design, Business and Innovation

Hongzhou (Frank) Long

Ethnographic Research, Panel discussion “Big Data Analytics”

Design, Business and Innovation

Hongzhou (Frank) Long

Ethnographic Research, Panel discussion “Big Data Analytics”

Design, Business and Innovation

Hongzhou (Frank) Long

Ethnographic Research Findings

Design, Business and Innovation

Hongzhou (Frank) Long

• Speakers' different presentation style

• Using of PowerPoint or not

• Gesture ,interaction ,communication ,exemplification .

Ethnographic Research Findings

Design, Business and Innovation

Hongzhou (Frank) Long

• Audience’s main attentions were leading by different presentation styles.

• Listening, recording, watching ,thinking ,communicating.

• Five senses are weighted differently .

Ethnographic Research Findings

Design, Business and Innovation

Hongzhou (Frank) Long

• Activity after presentation

• Unintentionally preferential treatment because of uniformity : People wear in the suit

Interviewing Humans

Design, Business and Innovation

Hongzhou (Frank) Long

• Interviewing users is a advanced way of ethnographic research.

• Getting qualitative information from either existing or potential users face to face.

Interviewing Humans

Design, Business and Innovation

Hongzhou (Frank) Long

• Beginning part of interview

• ——Keeping to the point of topics

• ——Recording demographic info if needed

• ——Relaxed atmosphere

Interviewing Humans

Design, Business and Innovation

Hongzhou (Frank) Long

• Content

• ——Open-ended question

• ——sufficiently talkative subject

• ——follow-up question

• Meet the requirement in order to analyze the result.

Interviewing Humans

Design, Business and Innovation

Hongzhou (Frank) Long

• Conclusion of interview

• ——Wrap-up question

• ——Be flexible to quit or expand more.

• ——Be conversational and natural

Interviewing Humans

Design, Business and Innovation

Hongzhou (Frank) Long

• After collecting——

• By using behavior patterns, and mental models ,and analyzing customers’ specify terms ,habits, perspectives, insights.

• Make notes to ethnographic research or design journey as useful reference.