from what? to wow! managing transformational change to improve the student experience

Managing Transformational Change to Improve the Student Experience 

State College of Florida, Manatee-Sarasota

Lynn Drees, AVP Student Services

Stacey Sharples, Director of Admissions (Recruitment through Orientation)

July 29, 2015

From What? To Wow!

The SCF Admissions Team Philosophy

The SCF Admissions Team Philosophy

Agenda

• Meet SCF

• The What’s and the Wow’s!

• What’s next?

Where is SCF?

“SCF is a no-wake zone. We serve Manatee and Sarasota counties with campuses located in Bradenton, Lakewood Ranch and Venice.”

Meet SCF

https://www.youtube.com/watch?v=qRHI1zOljKk

Our Hobsons Toolbox For Admissions

Tools Recruitment Admissions Orientation

ApplyYourself √

PDF Delivery √

Connect √ √ √

Interest Pages √

VIP Page √

Content Docs √ √ √

Reports √ √ √

Exports √ √ √

Answer √ √ √

Chat √ √ √

Events √ √ √

Telecenter √ √ √

Hobsons Media Services (Microsite + SEO + 3rd party integration with online catalog + phone “whisper”)

√

Recruitment: What? To Wow!

What? I get information how?

Wow! Out of the dark ages!

Wow! Microsite (programs.scf.edu)

SEO?

Integrated with the Connect CRM?

Responsive Design? Acalog/Digital Architecture Integration?

Wow! Microsite Phone Ad

Wow! Microsite Confirmation Page

Microsite Confirmation Page (continued)

Improved Interest Page

https://www.youtube.com/watch?v=Z-nGBPbWDN8

https://www.youtube.com/watch?v=qRHI1zOljKk

Wow! Multimedia (Powtoon & YouTube)

Wow! Enhanced Social Media

Wow! Campus Tour Invitation

Admissions: What? To Wow!

What? Admissions Application Processing

Wow! User-friendly & Dynamic Application

Wow! Application – Upload Features

“I can upload my Florida Residency for Tuition Purposes docs? Or, my veterans documentation?”“Yes, you can!”

Wow! Admissions Webpage

Wow! Admissions Chat

Wow! Admissions Answer

Wow! Admissions Answer

Wow! Appointments using Connect and Events

Wow! Assigned Admissions Reps

Wow! Sample Personalized Acceptance Email

Wow! Admissions Appointments in Events

Detail of Admissions Appointment in Events

Wow! Admissions Appointment Thank You

Wow! Private Events - Admissions Review

Events: Admissions Review

Events: Admissions Review

Events: Admissions Review

Wow! Telecenter Calling Campaign

Wow! Use of Exports

Wow! Using the Reports Tab

Using the Reports Tab

Using the Reports Tab

Orientation: What? To Wow!

What? Orientation before Fall 2014

“What?”“Orientation is 4 hours! No tour? Break?”“I can’t schedule orientation without calling or coming to campus?”“Ugh”

Improved Orientation Experience

Wow! Dedicated Admissions/Orientation Space

Wow! FTIC Orientation in Events: NSO Invitation

FTIC Orientation in Events: Sample Comm Log

Wow! Online Orientation in the VIP Page

Online Orientation in the VIP Page

Online Orientation in the VIP Page

Wow! Online Orientation Management

• Bulk Edits• Attributes• Reports

FTIC Orientation Management: Reports

Wow! Telecenter Orientation Campaigns

• Reminder to sign up• Reminder to attend• Did not attend• Attended but still not registered for courses

What’s Next?

Coming Soon!

• Creation of dashboards for assigned admissions representatives

• Personalization of remaining admissions communications

• Enhance online orientation with more multimedia and interactive opportunities

• Increased calling campaign activity and support

• Continued live testing…

Questions?

Contact Information

Lynn Drees

AVP Student Servicesdreesl@scf.edu

(941) 752-5428

Stacey Sharples

Director of Admissionssharpls@scf.edu

(941) 752-5256