ft12 4 a n.ankhtur proposal
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САНХҮҮ ЭДИЙН ЗАСГИЙН ДЭЭД СУРГУУЛЬХАМТАРСАН БОЛОН СОЛИЛЦООНЫ ХӨТӨЛБӨР
Proposal
Сэдэв: Outsourcing Proposal
Хичээлийн нэр: EnglishХичээлийн код: ENG214W
Анги групп: FT12-4
Гүйцэтгэсэн: ........................................................Н. Анхтөр /FT12B002/
Шалгасан: ............................................................ Н. Оюунцэцэг /Ph.D/
Улаанбаатар.2014
2014 оны 4 сарын 22
Outsourcing Proposal
Н. Анхтөр /FT12B002/
Contents
1. Executive Summary
2. Company History
3. Intention
4. Benefits
5. Summary
6. Appendix 1
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Outsourcing Proposal
Н. Анхтөр /FT12B002/
Executive Summary
The goal of this proposal is to outsource our brand “Darui Cafe” to Japan
with your helping hand. Since Japan has a freshly developed business market our
company members are expecting high-anticipation which later can tighten our
relations. Darui Café has been operating for 20 years which led us to a highly
respected organization among public. Currently our organization has a branch
located in Korea which has been operated for 5 years without any issue.
Furthermore, we’re hoping a same result in Japan due to a research made by our
research manager in Japan for 1 year.
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Outsourcing Proposal
Н. Анхтөр /FT12B002/
1. Company history
Darui Café was founded by John Lockheart (CEO of the company) which grew
into a popular chain of 1500 cafes that owns $10 billion business from a small
Denver soup, salad, and sandwich restaurant. Our company can be defined as a
Multi-Unit restaurant business in the US.
In 2009, the U.S restaurant and contract foodservice industry was a $500billion
industry with 960 locations. Multi-unit restaurant concepts represented
approximately 25% of the industry by units, with independent operators as the
balance. The restaurant and foodservice industry in the US is highly fragmented.
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Outsourcing Proposal
Н. Анхтөр /FT12B002/
2. Intention
As our research we find that most of the people in Japan go to quick service cafe because they
are busy. Mostly teenagers living in Japan, they usually like to go quick service restaurant with
their friends to spend time more efficient. There is good chance to increase our profit by
outsourcing. We can give you a guarantee that if you franchise a quick service restaurant you
will gain more benefits and profits. We all want to gain a more profits. That’s why we researched
about this business and chosen to open a quick service cafe in Japan.
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Outsourcing Proposal
Н. Анхтөр /FT12B002/
3. Benefits
All of quick service cafe have got lower risk and lower return. But with this kind of opportunity
if you are outsourcing our quick service restaurant in Japan you can get more profit. Teenagers
are coming to our restaurant because our restaurant is very nice place to spend time with friends.
It means you will get more profit with more lower risk. That’s why we are going to open a new
quick service cafe in Japan.
With a population of over 1.4 billion people and annual GDP growth of 14.5%
over the past decade, Japan is ripe for investment. Two additional trends attracted
US restaurants: Japan’s urban population rose from 36.2% of the total in 2000 to
46.6% in 2009, and a strong middle class emerged whose per capita income surged
from RMB 6282 to 17175.(RMB 1=USD 0.15)
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Outsourcing Proposal
Н. Анхтөр /FT12B002/
4. Summary
Outsourcing our restaurant will offer you many benefits. First one is lower risk because our
restaurant is quick service restaurant. Once you started your cafe in Japan you can run smoothly
without oversight. Second one is quick service cafe is very simple and easy to control all profits
and loss. The last and biggest one is our royalty is $46,800. You will pay us only $46,800 and
you can run your business. Weekly sales is $15,000 in Los Angeles you can get more profit in
Japan because new fashioned quick service cafe will be very big opportunity in Japan. Also
Capital requirement is lower than other restaurants except Papa John’s Int`l Inc. But they are old
fashioned and having debt.
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Outsourcing Proposal
Н. Анхтөр /FT12B002/
5. Appendix 1
Darui Cafe Estimated Income Statement in Japan
6.7. Revenues
8. Sales
9.248.134
9. Roylaties 603.365
10. Ingredients 945.924
11. Total
10.797.423
12. Costs and Expenses
13. Food & Paper
2.623.712
14. Labor
2.933.980
15. Occupancy 706.790
16. Total
6.264.482
17. Food and paper good inventory 776.902
18. Depreciation and amortization 480.711
19. G&A 710.458
20. Marketing
1.239.413
21. Pre-opening expenses 29.974
22. Total Costs and expenses
3.237.458
23. Operating profit
1.295.483
24. Interest expense 4.725
25. Other Expense 29.624
26. Income before tax 1.261.134
27. Income tax 480.571
28. Net Income 780.563
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