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Fujitsu &
Arkan Building Materials:
Fast Track to Business
Excellence
SUG-MENA Conference – Dubai – May 30, 2011
Dimitri Stephanou – Arkan Building Materials /UAE
Shobha Santosh – Fujitsu Consulting Middle East
Rainer Hettinger – Global Fujitsu SAP Competence Center
Copyright 2011 Fujitsu
1
Fujitsu at a Glance
Headquarters: Tokyo, Japan
Fujitsu Headquarters
Tokyo, Japan
Fujitsu net sales
FY09*
US$ billion
Total 50
Established: 1935
R&D spend: US$ 2.6 billion
170,000 employees
70 country operations
Stock exchanges: Tokyo, London
Data Centres in 13 countries
250+ Fortune 500 customers
94,500+ patents
Copyright 2011 Fujitsu
2
Fujitsu
Limited
A US$ 50 billion global ICT business
Note 1: Percentage breakdown for each segment is calculated as segment’s net sales
/ ( total consolidated net sales + elimination and corporate). FY09 Revenue is
reclassified based on the new business segmentation which was introduced in
FY10Q1. FY 2009 is fiscal year ended March 31, 2010.
LSI Electronic Components
Device Solutions
Other
PCsMobile PhonesMobileware
Ubiquitous Solutions
51%
12%
22%
12%
3%
System Platforms
System ProductsNetwork Products
Technology Solutions
Solutions and System
Integration
Business Services
Application Services
Software
Infrastructure Services
IT Management
Services
Copyright 2011 Fujitsu
3
#3 in global IT services revenue
Source: “Market Share Analysis : IT Services Rankings, Worldwide, 2009”, Gartner, April 2010Note: Based on 2009 revenue
#1 IBM
#2 HP
#3 Fujitsu
#4 Accenture
#5 CSC
#6 Lockheed Martin
#7 Capgemini
#8 NEC
#9 NTT Data
#10 SAIC
#11 Hitachi
#12 Northrop Grumman
Rank Company
#13 Automatic Data Processing
#14 Oracle
#15 T-Systems
#16 Dell
#17 Deloitte
#18 Atos Origin
#19 Ericsson
#20 Affiliated Computer Services (ACS)
#21 Cisco
#22 BT
#23 Siemens IT Solutions and Services
#24 Logica
#25 Tata Consultancy Services
Rank Company
Copyright 2011 Fujitsu
4
Fujitsu and SAP – Strong relationship
Trustworthy cooperation and strategic partnership for almost 40 years
Fujitsu is
SAP Global Partner for Technology, Service and Hosting
SAP Value Added Reseller in the Middle East
SAP Platinum Partner for providing Services
Worldwide more than 8,000 joint customer installations
3,000 SAP consultants with long-term project experience
Fujitsu’s solutions developed for SAP include
Accelerators tools, Industry templates and Industry solutions
End-to-end SAP solution & service portfolio
Fujitsu is driver of SAP innovations, e.g. SAP Application Virtualization
and Tier-one partner for SAP HANA
“Fujitsu runs SAP – SAP runs Fujitsu”:
SAP AG relies on Fujitsu products, solutions and services,
e.g. 4.500+ servers, 5000+ clients, managed services for storage,
SAP Value Prototyping Center runs FlexFrame for SAP, ….
©2011 FUJITSU4
6
Overview
Arkan Building Materials Company PJSC (Arkan) is a United
Arab Emirates based public joint stock company
Government of Abu Dhabi (through General Holding
Corporation PJSC) owns 51% of the Company’s shares
Arkan produces and markets cement,
concrete blocks, tiles, bags and pipes
Arkan has implemented SAP
Cement solution of Fujitsu on top
of the ECC solution to take care
of Arkan’s ERP needs
Copyright 2011 Fujitsu
7
Business Challenges
Several systems running multiple divisions & Plants
Financial consolidation / rollup performed manually
Business processes needed re-engineering
Inaccurate or conflicting performance reporting
Copyright 2011 Fujitsu
8
Business Objectives
In general, Arkan seeked to achieve the following objectives in
launching this project:
Fast, efficient implementation -- short time-to-benefit
Common application platform across the enterprise
Improved financial information
Inventory Tracking
Enhanced Order Tracking
Enhanced Credit Monitoring
Enhanced Purchase Tracking & Monitoring
More accurate real-time reporting
Copyright 2011 Fujitsu
9
Project Scope
A SAP certified solution catering to the Cement Industry
A solution that addresses the Business Objectives of Arkan's
Head Office and Al Ain Cement Factory
A scalable solution that addresses the needs of the other
diverse business segments of Arkan
Copyright 2011 Fujitsu
10
Vision & Mission – Aligned with Business
Arkan Project
To be the leading building materials
company in the UAE and GCC
A scalable & flexible ERP system
that meets the growing needs of
Arkan
To develop profitable building
materials operations that create
value for the shareholders,
community and customers, based
on social responsibility and human
resources capability
To implement a seamless
integration of business processes
through an ERP system that
ensures the right information is
available at the right time to support
Arkan’s Mission
Vis
ion
Mis
sio
n
Copyright 2011 Fujitsu
11
Business Solution
Fujitsu selected to be a one stop shop for the entire services.
Fujitsu proposed a packaged solution. Solution was
implemented in two phases.
Copyright 2011 Fujitsu
Phase 1
• Fujitsu SAP Cement Package Solution at Arkan Head Office and Al Ain Cement Factory
• Modules in Scope : FI, CO, MM, SD, PP, PM, QM, HR, EP, BI, BO
• Truck Yard Management Suite from Fujitsu
• Integration with ABB Knowledge Based Solution– SAP Connector for PP, PM, SD, MM & QM – for clear and accurate Information flow & reporting
• Automated Integration with Weigh Bridge – to avoid user intervention and ease of use for End users.
• Automated Integration with Time card –faster & accurate Payroll calculations.
Phase 2
• Rollout of Fujitsu SAP Cement Package Solution at the Emirates Cement Factory
• Extend the Arkan SAP Template to the 3 Concrete Block Factories
• Extend the Arkan SAP Template to the Pipes & Bags Manufacturing Business Unit
• Modules in Scope : FI, CO, MM, SD, PP, PM, QM, HR, EP, BI, BO
• Truck Yard Management Suite from Fujitsu
• Integration with Primavera using Pipeline Software
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ManufacturingFinancials HR Sales
Real-time visibility of production data ensures accurate and timely decisions
ABB Knowledge Manager & SAP Connectors
MillsCrushers &
PackingKilns
ABB Control Systems
ERP
SharePoint EDMS2BI1 WorkflowOffice,
Exchange
& Blackberry
SAP Connectors
Business Solution
Copyright 2011 Fujitsu
14
Economic Indicators – Middle East
Global economy is
recovering at slower
pace – Business from
developed economies
impacted
Emerging economies
are outperforming –
Focus on new markets
Fund availability is more
selective then before –
Cash conservation
Competition is
increasing in local
markets – Profits are
narrowing
Copyright 2011 Fujitsu
15
CEO priorities – Global view
Business Priorities
Customer retention
Strengthen existing relationship
Create and maintain competitive
advantage
Attract new customers
Attract and retain new talent
Be efficient; reduce costs
IT Priorities
IT to be part of in new business
development
IT to support new growth strategy
IT to enable decision making in changing
conditions
Outlook for doing business is
changing…
…and so is the outlook towards IT
Source: Gartner
Copyright 2011 Fujitsu
16
Fujitsu and SAP - Business solutions
Business and IT Priorities Fujitsu Enablers
• Accelerators• Bi/BW @ Fast Track
How can I gain better insights
into my clients and my operations?
• Legacy Modernization ServicesHow can I free up legacy budgets
to invest in growth?
• Business/IT Value Alignment Services
• Macroscope® MethodologyHow can I align IT to deliver
maximum business value?
• Full Lifecycle Assessment, Optimization, Upgrade,
Customization ServicesHow can I get maximum value from my
ERP and application investments?
• Industry template solutions
• Application Managed ServicesHow can I reduce development/
operational costs of new applications?
• Automated Process Discovery
• Change Management ServicesHow can I increase enterprise
agility and innovation?
• Business Process Outsourcing Services, Call Center Services,
Project Management ServicesHow can I deliver at affordable costs
and ensure fast technology ROI?
Copyright 2011 Fujitsu
17
Fast Track to Leadership
Accelerators
• Gain insight into your
current ERP installation
• Analyze the system,
evaluate process and
optimize them
• Proven guidelines
transition to a consistent
and agile system using
minimal time and
resources
• Examples: Automated
Process Discovery
Templates
• Provides you with an
efficient and speedy
implementation for your
Industry
• Reduces implementation
time, cost and business
impact.
• Best-fit system for your
business
• Examples: template
solutions for Cement and
Chemical Industry
Point Solutions
• Value added solutions
specific for business
processes in specialized
areas.
• Available as plug and play
solution from Fujitsu that
helps you gain distinct
competitive advantage
• Examples: Catch Weight
Management Solution for
Food Industry
Take informed decisions
Gain efficiency through best practices
Gain competitive advantage
Copyright 2011 Fujitsu
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Fujitsu Enablers
Client Business Priorities
Accelerators
Templates
PointSolutions
Infrastructure
SolutionsMacroscope®
TRIOLE™
Sense andRespond™
THE FUJITSU
DIFFERENCE
Copyright 2011 Fujitsu
21
Fujitsu SAP System Inspection Service
SAP landscape optimization by proven assessment service
Proven assessment service for SAP Infrastructures
for upgrade, migration, consolidation, bottle-neck and
performance analysis
Provides a clear picture of performance, utilization and
quality of the complete SAP IT landscape
Delivers a holistic view of the existing landscape and
best basis for infrastructure strategy decisions
Complementary to SAP Early Watch
Customer benefits
Detects existing and possible future bottlenecks
Detects trends and allows a reliable and predictable planning –
regarding IT budget and technical infrastructure
Provides information for cost-efficient sizing, SAP landscape optimization
and evaluation consolidation potential, e.g. Nissan South Africa saved
approx. 500,000 € by using the results of this service
Central part of Fujitsu SAP Optimization campaign.
Link: http://sap-pitstop.ts.fujitsu.com/en/home.html
Copyright 2011 Fujitsu
22
SAP Optimization by FlexFrame for SAP
Cost-efficient, virtualized SAP operation solution
End-to-end dynamic infrastructures solution for SAP - Jointly developed together with SAP
First and leading SAP Adaptive Computing solution
Complete management of servers, virtual machines, storage,
network, OS, DB and SAP applications
Shared resources and multi-tenant platform
Industry standard components as building blocks –
highest cost-efficiency and scalability as you grow
250+ customers world-wide, e.g. Getz Pharma, Times of India, ..
Customer benefits
Typically 30 - 50% plus savings in investment and operational costs
Seamless and cost efficient SAP operation in a vertically managed environment from the
hardware to applications layer
Integrated high-availability for all SAP applications by default
Benefits from both: hardware- and application-virtualization
High quality of service through comprehensive management
of the complete solution stack
Ready for a private SAP Cloud
Copyright 2011 Fujitsu
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Rehau runs FlexFrame for SAP
FlexFrame for SAP not
only gives us the system
operation performance
needed to comply with
SLAs, but also lets us
do the job more
economically with
fewer personnel.
Worldwide brand for polymer-based innovations and
systems in construction, automotive and industry. 15,000
employees, 50 countries, 170 locations. www.rehau.com
Provision of SAP services for 3,500+ users
worldwide – today 70+ SAP systems centrally
run in the Rehau data center in Germany
Consolidation and migration project from IBM to
FlexFrame for SAP with Linux and DB2 in 2007.
Dramatic cost reduction per SAPS
from 22 € to 4 €
Calculated cost reduction by 600,000 €
for 3 years
Scalable, flexible and highly available data management.
Increased resource efficiency by integration of VMware
into FlexFrame for SAP (hardware and application
virtualization) Christian Baier,
IT Manager SAP Basis,
REHAU AG & Co/Germany
Copyright 2011 Fujitsu
25
Fujitsu SAP BWA/BOE Infrastructure
Faster and easier access to your SAP business data
SAP certified turnkey solution that enables flexible queries from SAP NetWeaver BI systems
(SAP Business Warehouse, BusinessObjects Explorer and Enterprise Search)
Flexible, intuitive queries and extremely short response times
Complete solution delivery based on PRIMERGY blade servers,
SSD (Solid State Disc) or NAS storage, network and pre-installed SAP SW
Seamless growth from entry level systems until 18 blades / 864 GB
– and more to come …
Reference customers e.g. Swarovski (Austria), EDEKA (Germany), EMKE Group (UAE), …
Customer benefits
Quicker response times – by a factor of 10 to 200
Rapid data center integration at the customer in 2 – 3 days through
Fujitsu implementation methods and central pre-installation
Cost-attractive entry configuration based on SSD technology – no external storage required
Fujitsu USP: only vendor who use SAP TPM functionality that allows 3 instances / customers
in one frame (as cost efficient shared system)
Optimized Fujitsu implementation services for BWA/BOE incl. infrastructure solution support
Same technology and services also apply for SAP HANA
Copyright 2011 Fujitsu
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EMKE runs SAP BWA/BOE on Fujitsu
It used to take us
between 30 minutes and
1 hour to access data.
Now (with SAP Business
Warehouse Accelerator/
BusinessObjects
Explorer) it takes
40 milliseconds.
Leading retailer in the Middle East with LuLu Brand
as one of the largest retail chains in the Gulf region
First SAP BusinessObjects Explorer customer
in the region and SAP reference customer.
Case Study: ROI reached within 6 months.
Performance considerably enhanced with slashed time
for data cube search and fewer search failures
Solution preinstalled based on
high-performance and scalable
Fujitsu PRIMERGY blade servers
Rapid, optimized and cost-effective implementation,
with initial operation almost “ready-to-run” on-site.
Hand-in-hand collaboration between SAP, Fujitsu and
EMKE team going live 2 – 3 days. Madhav M S R
Chief Information Officer
EMKE Group, Abu Dhabi
Copyright 2011 Fujitsu
27
Fujitsu SAP HANA Infrastructure
SAP is cooperating with Fujitsu to co-innovate on SAP’s latest
In-Memory innovation SAP HANA™ as a Tier-one partner
SAP HANA is a new appliance that will enable business users
to combine the speed and efficiency of in-memory
processing with the ability to analyze massive amounts of data
to break down the boundaries between real-time events
and real-time business decisions
Customer benefits
Real real-time reporting on online data
– right information at your fingertips
Fast access to full ERP data via
standard SAP online reporting
BI client tools and access remains
unchanged
Fast implementation using proven
Fujitsu methods (e.g. for BWA/BOE)
on SAP HANA certified systems.
Fujitsu's offering
Jump start delivery model - pre-
installed, pretested and customized
infrastructure
Leading edge technology based on
cost-efficient, easy to scale standard
components (x86, NFS, Linux)
Comprehensive integration services
and solution support
Implementation service support
Copyright 2011 Fujitsu
29
As Is
What you think is
happening
To Be
What should be
happening
“By the book”
Process as outlined through interviews
Through interviews
Visualizes the “As-Is” as it “Really Is”
By the book
Optimization
Really Is
What is really happening
Visualize “Really Is” processes from evidence in existing systems
“Typical” process modeled for simulation and optimization analysis
Automate
Optimize
Process Discovery Services
Engage the right people in the right way at the right time
Achieve desired results
Ongoing optimization
Copyright 2011 Fujitsu
30
Running SAP with Fujitsu: Advantages
We have experience and know how: 3,000 experts serve 8,000 SAP customer installations worldwide
Almost 40 years partnership with SAP
Fujitsu runs SAP and SAP runs Fujitsu
Copyright 2011 Fujitsu
Proven methodologies to
innovate your SAP
applications
Proven IT infrastructure
solutions based on industry
standards
Deliver the operating model
fitting you best
Services & solutions
enhancing business
intelligence
&
31
Further information and contacts
Fujitsu SAP Services:
http://www.fujitsu.com/in/services/consulting/
Fujitsu SAP Infrastructure Solutions:
www.ts.fujitsu.com/sap
Contact:
Fujitsu Middle East
Mayuresh Nadkarni
• (+971) 50 632 0805
Copyright 2011 Fujitsu
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