fundraising for a watchdog? best and worst practices at the hungarian civil liberties union

FUNDRAISING FOR A

WATCHDOG? Best and Worst Practices at the Hungarian

Civil Liberties Union

Hungarian Civil Liberties Union

• Watchdog NGO established 20 years ago

• Law reform, legal aid, strategic litigation, public education

• Protecting the rights of the Roma and speaking up against the ban on anti-semitic demonstration

• Excellence in communication • Video Advocacy Program – 2 full time, 1 part-time staff member

• Communication Officer

• Trained staff members in interviewing and video editing

• Cooperation!

For Transparency

Video

News portal

Success!

Disability Rights

Campaign communication and connected fundraising

is the tip of the iceberg

• Facebook

• Stickers

• Videos

• Events

1 % campaign

• Can we make graffiti?

• Viral Video

• Draw the HCLU!

Videos

Events

• Personal

• Giving back!

• Collecting contacts

• Information sharing

Give 4 euros to the HCLU!

Crowdfunding

What did not work out?

• Fake parking penalties

• Joining a Critical Mass

• Cool video. No follow-up.

Numbers

• 6-10 % of our yearly budget comes from private donors

• That is worth one month of operation!

• By June, 2013 – 152 people donated at least 4 euros

Pointers

• Use your available sources. At first.

• Do not expect a miracle!

• Have a strategy. Rewrite it.

• Give back! Report about your success!

• Be personal!

• Be wise! Your most important asset is credibility.

.

THANK YOU!

http://tasz.hu/en/supportus

kapronczay@tasz.hu