gamification by jane mcgonigal

PANTEION UNIVERSITYMARKETING AND PUBLIC

RELATIONS LABSOCIAL MEDIA AND

ENTREPRENEURSHIP

GAMERS CAN SAVE THE WORLD

JANE McConigalBy Anastasia-Marie Ktena

WHO WHAT WHERE

Jane McGonigal

Game designer

Public face of Gamification

Institute of the Future

“GAMERS CAN SAVE THE WORLD IN REAL LIFE AS EASILY AS THEY DO IN ONLINE GAMING”

EPIC WIN A RESULT SO EXTREMELY POSITIVE THAT THE PLAYER DIDN’T KNOW HE COULD ACHIEVE

•BEYOND IMAGINATION

•LEARN WHAT ONE IS TRULY CAPABLE OF

GAMERS VS THE WORLD

3 MILLION HOURS PER WEEK DEVOTED TO OLINE GAMING

21 MILLION HOURS PER WEEK DEVOTED TO ONLINE GAMING

GOAL

OBESITY CLIMATE CHANGE WORLD HUNGER

GLOBAL CONFLICT

CHANGE

REAL VS VIRTUAL LIFEDEALING WITH

PROBLEMS IN REAL LIFE

OVERWELLMED

DEPRESSED

FRUSTRATED

CYNICAL

DEALING WITHPROBLEMS IN VIRTUAL LIFE

MOTIVATED INSPIRED

ACHIEVE MORE

WE BECOME THE BEST

VERSIONS OFOURSELVES

THE BIG QUESTION IS…WHY???

Everything is done for RESPECT. Others admire you when you achieve the common goal…

Alex,20

I am part of a team. Its not just about the game… I respect my teammates…

ΥΠΑΡΧΕTHERE IS ALWAYS SOMETHING SPECIFIC TO BE DONE

COLABORATORS-TEAMS

YOU CAN ALWAYS ACHIEVE THE CHALLENGE

INSPIRING ENVIRONMENT/ EPIC STORY

CONSTANT FEEDBACK/ SENSE OF ACHIEVEMENT

Thanos,19

WHAT ARE GAMERS GETTING BETTER AT???

10000 HOUR THEORY OF SUCCESS: IF WE MASTER 10000 HOURS OF EFFORTFUL STUDY OF ANYTHING BY THE AGE OF 21, WE WILL BE GREAT AT IT.

URGENT OPTIMISMSOCIAL FABRIC

BLISSFUL PRODUCTIVITY

EPIC MEANING

LETS

MAKE

THE

REAL

WORLD

LOOK MORE

LIKE

A

GAME“GAMERS BELIEVE THEY ARE INDIVIDUALLY

CAPABLE OF CHANGING ONLY THE VIRTUAL WORLD”

WISE WORDS ABOUT ONLINE GAMING…

They offer someone as company when there is nobody else…Alex, 20, WOW

I see it as a hobby so when I achieve my goal I feel happy...

Thanos, 19, WOW

Gaming is a thing you either have or not…Alex, 20, WOW

I will loose time by playing it but I know it will help me become a better person…

Tasos, 20, WOW

It gives you a feeling that you belong somewhere…Louiza,20, l2

CREATOR/TWITTER HANDLER:

ANASTASIA-MARIE KTENA@nastazia_91

PROFESSORS:

GIORGOS GIANNAKEASNEKTARIOS SILIGARDAKHS

IWANNHS DOKSARAS

COORDINATOR:

LHDA TSENE

HEAD OF LAB:

BETTY TSAKARESTOY