go air vs indi go
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Assignment of Business ResearchOn “Comparative
Consumer Perception Of Indigo vs. Go Air”
Submitted to :- DR. S.L.GUPTA Submitted by :- Abhyank sinha
(MBA/15054/13) Manish Jaiswal
(MBA/15025/13) Pushkar Ranjan (MBA/15026/13)
BirlaInstitute of Technology
Mesra (Patna)
AVIATION INDUSTRYOne of the fastest growing industries in the world.
India has the private airlines as its key players and 75% of the market share is owned by the private sector.
Problems that the Indian aviation industry is facing are:
High rising prices of the ATF. The cost of labour is rising in our country. Shortage of skilled labour. Infrastructure constraints.
Collection of data
• The source of data collection begins after a research problem has been defined and research plan chalked While deciding about the method of data collection to be used for the study. The research should be kept In mind. There are two type of data given
Primary data Secondary data
Sample size
In choosing the sample size stability of information has to kept in mind, keeping in view time, factor budget And other resource population of the study of all these people who travel Indigo or Go Air in patna.BasedOn convenience sampling method, fifty (50) respondents has been selected from the heart of Bihar which is Which is commercial hub
Market Share of indigo and go air
83%
1%
15%
Sales
OtherGo Air Indi Go
Ticket price
indi go Go Air
Patna to Delhi (source makemytrip.com)
Responsiveness of flight attendants
Indi Go Go Air0
10
20
30
40
50
60
Researcher may also recommend some suggestion, such as;
Indigo (must be recondition of old aircraft (for instance, B737-300, B737-400, and B737-500) as anticipating strategy of low cost expanded domestic market share and implementation of open sky policy in India;
Improving sustained competitive advantage by recondition of old wide body aircraft as well as preparing for international routes expansion
The study can also include notes on: ratio analysis, regarding the profitability, liquidity and financial
stability of Go Air for the years 2009 – 13. The report will comment on the prospects of the company and
make recommendations that would improve Go Air ’ current performance. These observations do have
limitations which will be noted.
Objective Of ResearchTo Know the Consumer Perception of Indigo and Go Air To find the satisfaction level of consumer of Indigo and Go Air To identify the consumer criteria on selection the Indigo and GO AirTo Obtain suggestion for improvement of Indigo and Go Air
• Only 1/4 of business travelers and 1/5 of leisure travelers limited their search to their preferred airline.
• In fact, nearly 1/3 of business travelers and ½ of leisure travelers did not limit their consideration set at all.
1 2 to 3 4 to 5 no limit0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
26%
39%
4%
31%
19%
33%
4%
44%
businessleisure
Factors mostly considered while selecting an airline:
price
safety
scheduling convenience
non stop flights
reservation convenience
baggage handling
on-time arrival
connecting flight convenience
customer service
check in convenience
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5
leisurebusiness
Percentage of Flights on an Airline for which Consumer had a Frequent Flier Membership
0-20% 20-39% 49-60% 60-79% 80-99% 100%0
100
200
300
400
500
600
8040 45 60
135 125
275
75110
180
320 360 leisurebusiness
Thank You
Presented by:Abhyank SinhaManish JaiswalPushkar Rajah
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