google confidential and proprietary dmitry korchagin google strategic partnerships – commerce

Google Confidential and Proprietary

Dmitry KorchaginGoogle Strategic Partnerships – Commerce

Google Confidential and Proprietary

Demo Video

• http://www.youtube.com/watch?v=aD5d03tsg-k

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Миссия Google

Организовать информацию всего мира и сделать ее универсально доступной и

полезной

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Google Shopping как часть этой миссии

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Результаты поиска оптимизируются под запросы пользователя

eiffel towerTrailer harry potterBarack ObamaTv lcd

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Google Shopping начинается здесь

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Google Confidential and Proprietary

Google Shopping и универсальный поиск

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Google Confidential and Proprietary

Google Shopping - страница результатов

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Google Shopping - страница товара

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Итак

• Google shopping – это часть Google web search experience

• Google shopping агрегирует информацию под потребности пользователя

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Q&AQuestions?

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ANNEXES

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СПАСИБО!

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• Requires more than 30 review with an average rating higher than 4.0• Shown in ads automatically (opt-out possible)• Sources can be found by clicking on the Seller Ratings

Seller reviews

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Product Reviews

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Search results annotated with ratings provide shoppers with essential information to make buying decisions

Organic results annotation

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65% пользователей США ищут online перед покупкой

US Online and Web-influenced Retail Sales (in Billions)Source: Forrester Research Web-Influenced Retail Sales Forecast, 12/09 (US)

Поведение пользователей – поиск online, покупка offline

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Research BuySearch

What kind of product do I need?

What are the different models?

Which one is best for me?

Where can I find it?

Is it available?

How much does it cost?

Will it be compatible with x?

Should I buy it online or locally?

How can they ship it to me?

What is the return-policy?

Shopping decision process

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Nearby stores integrated to the Shopping results

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If the user clicks on “Nearby store” (along with Shopping)

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Integration in the product pages

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In stock nearby functionality

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Back up screenshots just in case

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