google+ pages for business
Post on 10-May-2015
601 Views
Preview:
TRANSCRIPT
1 Google confidential1 Google confidential
Tae Kim
TaeKim
2 Google confidential
Google+ for your BusinessNovember 15, 2011
Tae E. KimHead of SEM/Platform Channel PartnershipsNorth America
tae e. kim
3 Google confidential3 Google confidential
Evolution of the web
4 Google confidential4 Google confidential
5 Google confidential5 Google confidential
6 Google confidential6 Google confidential
in the real world, people interact with businesses every day. google+ brings those rich relationships online.
introducing, you
• start real conversations
• inspire your customers to recommend new ones
• Boost the performance of your ads across the web
7 Google confidential7 Google confidential
40M people joined3.7B photos uploaded1M sites added the +1 button5B +1 impressions/day
off to a great start
8 Google confidential8 Google confidential
9 Google confidential9 Google confidential
10 Google confidential10 Google confidential
11 Google confidential11 Google confidential
+Mobile
Share what’s around, right now, without any hassle.
12 Google confidential12 Google confidential
Ripples: watch how posts get shared
13 Google confidential13 Google confidential
The +1 Button and Social Search
Search is Becoming More Social
14 Google confidential14 Google confidential
Your +1’s will reach not only the 40 million users of Google+, but the billion people who come to Google everyday
social web
sites
display
video
mobile
search
G+ Page
15 Google confidential15 Google confidential
15
• More Traffic - personalized annotations to increase CTR.
• Better Traffic - search traffic is better qualified when the site has been recommended by a friend or contact.
+1 Button presents opportunity to businesses
16 Google confidential16 Google confidential
1 Join the +1 button experiment at:http://www.google.com/experimental/
2If you have a website for your business, visit the Webmasters +1 Button site for implementation: www.google.com/webmasters/+1button
3Create your Google+ profile and get familiar with the platform. Create your profile/circles and include professional / business information (without actually creating a business profile).
4 Start generating and publishing interesting and informative content pertaining to you / your business; build critical mass.
Google+: Things you can do now
17 Google confidential17 Google confidential
+You / Your Business
Google+ Pages forBrands / Businesses
Of consumers online trust recommendations from people they know
Sources: Econsultancy July 2009, Harris Interactive June 2010
90%
19 Google confidential19 Google confidentialSources: Econsultancy July 2009, Harris Interactive June 2010
Say reviews from family members or
friends influence purchase decisions
71%
20 Google confidential20 Google confidential
Google+ Your Business
built for business
pages
hangouts
circles
analytics
search
+1 button
social extensions
g+ icondirect connect
ripples
21 Google confidential21 Google confidential
Repeat Customers
New Customers
What if you could…
Segment Your Audiences in the Social Space
Create more personal relationships with
customers at scale?
22 Google confidential22 Google confidential
google+ pagesyour google+ page is the centerpiece of your presence on google+
23 Google confidential23 Google confidential
a single home for your +1’s
+1 count/button:
this includes +1’s directly on your page, as well as any +1’s on buttons that point to your website’s url*
*verification code installation required
24 Google confidential24 Google confidential
reach the right audience at the right time
circles:
people can subscribe to your updates. you can also use circles to send targeted messages to smaller groups.
25 Google confidential25 Google confidential
notifications:
see whenever someone’s +1’d your
page or post, shared or commented
on a post, added you to a circle, or
mentioned you in a post.
start a hangout:
live, multi-user video chat. you can choose to start a hangout publicly, or with any of your circles.
meet face to face and join the conversation
26 Google confidential26 Google confidential
getting started
step 1:
start posting
step 2:
connect to your website
step 3:
spread the word
step 4:
build your circles
27 Google confidential27 Google confidential
google+ icon & badge
28 Google confidential28 Google confidential
Google+ icon and badge help you promote your Google+ page to visitors on your website
bring google+ to your website
G+ Icon
G+ Badge
29 Google confidential29 Google confidential
Google+ Icon
Link to G+ PageAlso installs verification code at the same time.
30 Google confidential30 Google confidential
Google+ badge Add to circles and +1 sharing directly from your website
(coming soon…)
31 Google confidential31 Google confidential
benefits
Help more visitors discover your Google+ page
Let people add you to a circle without ever leaving your site
Get more +1’s for your page, helping you to stand out in search and ads
32 Google confidential32 Google confidential
benefits
Simple way to direct people to your Google+ page
Quickly gain followers. Your page is automatically added to the following circle.
No setup required. Verified pages are automatically eligible.
33 Google confidential33 Google confidential
google+ direct connect
34 Google confidential34 Google confidential
Google+ Direct Connect make it easy for people to find your Google+ page using Google search.
simple, elegant social discovery
35 Google confidential35 Google confidential
From the Google.com search box, type + ‘page name’
Direct Connect
36 Google confidential36 Google confidential
As you type, top verified pages will appear in suggest
Direct Connect
37 Google confidential37 Google confidential
when you hit enter, you’re taken directly to the page which is then added to your ‘following’ circle
quickly gain followers
The first time you use Direct Connect, you’re prompted to enable auto-follow. Pages will automatically be added to your ‘following’ circle from then on.
38 Google confidential38 Google confidential
Thank you / Q&A
tae e. kim
top related