harnessing the power of social media
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Harnessing the Power of Social Media
Sheena Koshy
Social media is an umbrella term that defines
the various ac<vi<es that integrate technology, social
interac<on, and the construc<on of words, pictures,
videos & audio. hAp://www.wikipedia.org
“It is the democra<za<on of informa<on transforming people from
content readers into publishers. It is the shiH from a broadcast
mechanism – one to many – to a many to many model, rooted in
conversa<ons between authors, people and peers.” – Brian Solis
It is not a fad.
It is a fundamental shift
in the way we communicate.
Immerse yourself in the conversa<on
TwiAer
Blog
YouTube
Social Media Pla-orm / Type of Info Needed
Facebook Twi;er LinkedIn YouTube Blog
To begin
• User Name
• Logo
• Company informa<on
Graphics Timeline -‐ Profile Picture, Cover Picture
Background Graphic
Company Logo
Avatar, Background
Template Avatar Name
Content 2-‐3 updates / day
4-‐5 updates / day
1 / day 1 / week ? 1/ day
Creating a Social Media
Campaign
• Audience – who are you talking to?
• Research -‐ Conduct Social Media Audit, If there is an established social media presence
• Set a goal: the business outcome -‐ What you want your campaign to achieve.
• Establish strategies: The broad approaches you are going to take in order to achieve the goal.
• Define objec<ves for each strategy. Objec<ves are the measurable tasks that will be undertaken in order to realize the strategies.
• Develop tac<cs -‐ the tools that will be used in order to achieve the objec<ves.
• Measure your outcome
Building campaigns
Listen
Measure
Engage
Facebook Twi;er LinkedIn YouTube Blog
Listening /
Monitoring
Google Keyword Tool
Google Insights
Wildfire
Google Keyword Tool
Google Insights
Wildfire
Tweriod
Google Keyword Tool
Google Insights
Wildfire
Google Keyword Tool
Google Insights
Wildfire
Google Keyword Tool
Google Insights
Wildfire Technora<
Scheduling Hootsuite Tweetdeck CoTweet
Plaborms:
Blogger Tumblr Wordpress.com Wordpres.org
Resources
Mashable – www.mashable.com
Social Media Examiner – www.socialmediaexaminer.com
Who’s Blogging What -‐ hAp://whosbloggingwhat.com
Mediabistro – www.mediabistro.com
Alltop – www.alltop.com
Brian Solis – www.briansolis.com
Cautionary Tales ‒ when
consumers go viral
www.mashable.com
Successful viral campaigns
• Hurricane Irene TwiAer account (Aug, 2011)
“BTW, twee*ng messages to @irene doesn’t deliver messages to the hurricane. Sorry” hAp://adage.com/ar<cle/digital/irene-‐agency/229516/
• Will it Blend? hAp://www.youtube.com/watch?v=K0m4x0y3QNw
Blendtec – 188, 170, 865 views on YouTube since Oct 2006
• Pink Glove Dance Providence St. Vincent Medical Center & Medline
www.pinkglovedance.com
Buzzfeed HUGE agency
Conversa<on is
happening about
your brand/product
with or without
your par<cipa<on.
Thank you!
Let’s connect on
www.linkedin.com/in/sheenakoshyc
www.twiAer.com/startupjax / www.twiAer.com/sheenakoshyc
sheena.koshy@istartjax.com
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