hauksson seo company-semcamp_2013

Be EPICSuccessful SEO Company Structure and Responsibilities

Why should you be EPIC?

Successful SEO Company Structure and responsibilities

As an owner of an agency that has an army of staff spread out over offices in four countries, structure is a key ingredient for success, followed by process and communication protocols.

In this session, I will talk about my vision of a successful SEO company, and how having a vision has always been my biggest factor in leading me to where I am now with my agency and my clients.

Who am I?• Father of 5 kids and REALLY love what I do • I have been doing Internet marketing (Including Search)

since 1998– Owner of Nordic eMarketing – 45 people in five countries

• Written two books on the subject of Internet Marketing• On the Search Engine Marketing Professionals

(SEMPO.org) board of directors • On the Bing Advertising Advisory Board• Frequent speaker and lecturer about the topic• Focus on Global Internet Marketing

– Worked with Dell, Expedia, Symantec, Fujitsu and more

Everybodyawake?

EPIC

The E in EPIC stands for• Entrepreneurship– The beginning, it all about the idea

• Entertainment– Having fun while doing it

• Enabling– Give you staff the option to take the journey with you and

enable them to show what they are all about• Expectations– Manage expectations

• Ethics– Make sure that you are ethical, honest and forth coming in

your relationship with clients and other stakeholders

The P in EPIC stands for• Personal– Take it personally

• Patience– Success will not happen over night

• People– No company is bigger than its employees

• Prospects– Learn from both from success and failures when dealing

with possible clients• Processes– Make sure that you have process in place

The I in EPIC stands for• Ideas– Never kill the first idea

• Intelligence– Invest in intelligence

• Insights– Education, reeducation and more education

• Innovation– The key to progress

• Informative– Pass on knowledge

The C in EPIC stands for• Creative– Think out side of the box

• Clients– Service your clients and maintain a great relationships– Don’t be afraid to terminate “stupid” clients

• Cooperation– Find like minded people/companies and partner up

• Component– Different components apply to different projects so be

flexible• Chaotic– Phoenix rises from the ashes of chaos (fire)

be

EPIC

BIG THANKS

Kristjan Mar Hauksson@optimizeyourweb