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HOME ELECTRONICS SHOW 2012th th
26 - 28 Oct, Hall No. 14, Pragati Maidan, New Delhi, India
IN ASSOCIATION WITH
TM
ORGANISED BY
EXPERIENCE FUTURE. LIVE
NEW DELHI
CEAMAConsumer Electronics and
Appliances Manufacturers Association
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InvitationDear Industry Colleagues,
The Indian consumer electronics industry has seen phenomenal growth and success in the
last 5 years with the compound annual growth rate (CAGR) for the industry been recorded
at 20 per cent between 2005 and 2010.
The overall growth, according to the Consumer Electronics and Appliances Manufacturers
Association (CEAMA) for 2012 is projected to be over 15 percent. Further the Indian
population in the age group of 15 to 59 forms the real consumer base, this population is
estimated to grow up to 800 million by 2016. Strong economic growth, coupled with
increased purchasing power, will therefore continue to drive demand for consumer
electronics over the next five years.
In the backdrop of the above facts and to further catalyze the exponential growth of the industry, iTEN Media in
association with CEAMA has launched an international trade show which would offer an unprecedented
opportunity for the global consumer electronics industry to exhibit and explore in one of the most dynamic and
fastest growing economies in the world.
Home Electronics Show 2012 (HES-New Delhi) will create a cost effective and unified platform for the industry to
showcase their products, offerings, capabilities and innovations in each of the consumer electronic segments to
the Indian consumer market.
It envisions being a three day high energy consumer electronics extravaganza to be held during 26th 28th
October, 2012 in the very bustling market place and the capital city of India, New Delhi. Supported by worlds
leading consumer electronics associations, leading trade and mass media organizations and adhering to highest
international standards of customer service, organizing and onsite experiences, HES-New Delhi will facilitate
global participation in a secure and business friendly environment.
It is my privilege to invite you on behalf of CEAMA to participate in the Home Electronics Show 2012.
Looking forward to your support in making HES-New Delhi a truly global forum.
Ravinder Zutshi
Chairman-Steering Committee
and Deputy Managing Director
Samsung India
HES-New Delhi
www.hesweb.org
Mr. Ravinder Zutshi
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The Indian Consumer Electronics IndustryThe USD 10.4 billion Indian consumer electronics
industry has seen phenomenal growth & success in
the last 5 years with the compound annual growth rate
(CAGR) for the industry been recorded at nearly 20 per
cent between 2005 and 2010. Following are the keyindicators:
The overall small appliances market is estimated
at USD 1.2 billion, growing 15-18% a year. The
premium segment grows around 30% a year.
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Overall growth, according to the Consumer
Electronics and Appliances Manufacturers
Association (CEAMA), for 2010 was 12-13
per cent.
CEAMA has projected overall industry growth in
2012 to be over 15 per cent.
The size of Flat Panel Display (LCD + Plasma) is
estimated to be 5.5 million units in 2011 from 3
million units in 2010. It is expected to grow to 20.8
million units in 2015, a CAGR of 39%.
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Refrigerator market is estimated to be 12
million units in 2011 from 10 million units
in 2010.
Washing machine market is estimated to be 6
million units in 2011 from the 5 million unitsin 2010.
Residential ACs in India likely to touch 6.5
million units by 2015, the combined size of AC
market is USD 2.2 billion, of which USD 1.5
billion was for room AC, this would touch USD
3.3 billion by 2015.
The domestic compact camera segment is
estimated to be 2.1 million units and isexpected to touch 3.2 million units in 2012.
On the back of the robust growth of these
categories, CEAMA predicted that the sector is
set to grow at 20 per cent every year for the
next five years.
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www.hesweb.org
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ICTE production in the country could grow to
USD 400 billion by 2020, including USD 80
billion of exports.
The consumer trend has shifted towards
premium, digital, big size and aesthetics, as
per the latest reports from CEAMA.
The year saw companies betting big on the
High Definition Television (HDTV) with leading
players expanding the market by launching
LCD and LED TVs on the platform.
The biggest trend this year was the shift to flat
panel television from CRTVs.
LED and LCD television will be the future; the
growth has been almost 100 per cent.
Home appliances like refrigerators and
washing machines were not behind, as the
silent direct drive technology made its
presence felt.
The year 2010 for consumer durable industry
witnessed upcoming trends in the market with
advanced and smart technologies for consumers.
Globally, the electronics industry is valued at
about USD 1.75 trillion and is one of the largest
and fastest growing manufacturing sectors inthe world.
The ICTE sector in India has been growing at a
compounded annual growth rate of 16 percent
in the last five years, valued at USD 26.6 billion.
The government has decided to launch a brand
building initiative to promote India as a
preferred destination for investment in the
electronics industry.The proposed National Policy of Electronics,
2011 will involve an investment of USD 100
billion and aims to create 28 million jobs
by 2020.
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Industry Retrospect 2010-2011
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Consumer electronics products associated
with a high-status image are increasing
their presence. Set to grow in the New Year,
as consumers yearn for bigger and
better products.The organised retail channel is gradually
gaining strength with large format electronics
stores offering world-class ambience, multiple
brands under one roof & competitive prices.
Replacement cycle for television and domestic
appliances reduced to four & five years from
nine & twelve respectively.
Faster rate of technology obsolescence hasreduced technology cost, fuelling demand.
Firms register 40 per cent growth this festive
season, double from 2010 on account of up
trading and higher demand.
70 per cent of Indian electronics market
depends on import of both finished goods and
components.
Imports worth USD 20 billion, exports worthUSD 4 billion for electronics goods between
April 2010 and March 2011.
With an economy on a rapid growth path,
consumers were willing to spend more and high
price don't appear to be a deterrent. No
complaining by the consumer durables
companies, all that they have in mind is Bring on
the New Year.
The OpportunityF
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The Indian population in the age group of 15 to
59 is estimated to grow to 800 million by 2016
forms the real consumer base.
Household income for this base in top 20
boom cities in India is projected to grow at 10
per cent pa over the next eight years.
Strong economic growth, coupled with
increased purchasing power, will continue to
drive demand for consumer electronics over
the forecast period.
Rising incomes, growing aspirations,
increased awareness and greater exposure to
media have encouraged young consumers to
spend on such products.
Easy Affordability of Consumer Goods with the
emergence of concepts such as quick and
easy loan, zero EMI charges, loan through
credit card, loan over phone etc.
Trend-setting consumers are willing to
upgrade and purchase the latest products,
which are perceived to be most desirable.
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www.hesweb.org
In order to keep in pace with the growing market,
many consumer durables companies announced a
series of investments, some of the key ones being:
Videocon setting up a TV manufacturing
unit at Manamadurai in Tamil Nadu withan investment of USD 0.33 billion (INR 1,500
crore).
LG Electronics to spend USD 0.31 billion (INR
1,400 crore) over three years to hike capacity
and build a third factory, possibly in Chennai,
as it looks to step up production.
Samsung has invested USD 75 million (INR
343.9 crore) to set up a new refrigerator
manufacturing unit.
Panasonic is developing a state-of-the-art
manufacturing unit along with R&D facility in
Haryana, with an investment of around USD
250 million, and further announced its plans to
set up its first facility for making equipment
used in arc welding at an investment of
Rs 95 crore.
Bosch and Siemens Home Appliances Group(BSH) enters the Indian home appliances
market and would invest USD 106 million (INR
479.27 crore) for setting up a manufacturing
facility in Tamil Nadu.
Daikin Airconditioning India Pvt Ltd, the fully-
owned subsidiary of Daikin Industries Ltd,
Japan, has announced its second phase of
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investment of USD 55.5 million (INR 250 crore) for
India expansion.
Haier India in the process of investing USD 22
million (INR 100 crore) to set up a new line at its
Pune facility to start producing air conditioners
and washing machines.
Westinghouse Electric Corporation forays into
the Indian home appliances market, plans to
invest USD 15.5 million (INR 70 crore) in the
next three years.
NDS Group Ltd that creates technologies and
applications for digital pay TV today said it will
invest USD 440 million (INR 2160 crore) in the
next five years in India.Hi-Rel Power Electronics (HRPE) has been
acquired by Japanese conglomerate Hitachi,
which has identified India as the fifth key
management area for further business
expansion.
Orient Fans enters into the home appliances
market with a range of products, including
mixer grinders, room- cooler among othersunder the brand name Orient Actus.
Companies are investing heavily in ramping up both
distribution and production to take advantage of the
boom. According to industry estimates, the
investment in increasing production capacity
alone will be closer to USD 1.5 billion in the next
few years.
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Ongoing Investments
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Consumer electronic trade shows like the
International CES in Las Vegas, IFA in Berlin and
CeBIT in Hannover have been the face and voice of
the global consumer electronics industry since the
early sixties. Over the past five decades of success,
these shows have reached across global markets,connected the industry and enabled consumer
electronics innovations to grow and thrive.
They have been the global platform for launch of
breakthrough innovations and products like VCR,
Camcorder, CD, DVD, Plasma TV and many more.
Profits from some of these shows are reinvested
into industry services, including training and
education, industry promotion, standards
development, research and legislative advocacy.
In continuation with the legacy set by these global
trade shows and keeping in view the exponential
growth path of the Indian consumer electronics
industry, there lies an unprecedented opportunity
to launch an industry led international trade show
which showcases the products, offerings,
capabilities and innovations of the Indian consumer
electronics industry to not just its gadget hungrycustomers in India but the world at large.
HES-New Delhi (Home Electronics Show 2012)
envisions to be a three day high energy consumerth th
electronics extravaganza to be held during 26 -28
October 2012 in the very bustling market place and
the capital city of India, New Delhi.
HES-New Delhi will create a cost effective and
unified platform for the industry to showcase
enthralling variety in consumer electronic
segments to the highly potential Indian consumer
market. Showcasing the best of the local andinternational consumer electronic brands,
HES-New Delhi would also provide:
A national platform for new product launches
and showcasing breathtaking innovations.
Largest consumer connect initiative for the
industry.
Unprecedented media coverage for the brandand their products.
th thShow Dates : 26 -28 October 2012
Venue : Hall No.14, Pragati
Maidan, New Delhi
Exhibitors : 200+ (Expected)
Visitors : 20000+ (Expected)
Exhibition Area : 5000 sqms+
Participating Countries : 10+ (Expected)
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Supported by worlds leading consumer electronics
associations, leading trade and mass media
organizations and adhering to highest international
standards of customer service, organizing and
onsite experiences, HES-New Delhi will facilitate
global participation in a secure and business
friendly environment.
Show Facts:
About HES
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www.hesweb.org
As per the latest consumer insight research, experiential marketing continues to be
the most influential amongst consumers, with majority of consumers agreeing that a
hand on experience is more engaging than other forms of communication.
The Home Electronics Show 2012 (HES-New Delhi) would be an unprecedented
marketing and media vehicle for the consumer electronics industry, providing
numerous benefits for both the brands and the products, some of key ones being:Largest marketing platform organised by the industry and for the industry in India.
Unparalleled media coverage for both brands and their products.
Face to face interaction with a large number of target consumers who can touch,
see and discuss the products.
National platform for brand building and enhancing brand recall.
Ideal setting for the launching and testing of new products.
Opportunity to collect real time feedback and research data.
Real insights about the competitors products and their strategies.
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Why HES
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HES-New Delhi is organised by iTEN Media in association with CEAMA. A steering committee consisting of senior
executives from the Indian Consumer Electronics industry and CEAMA provides the strategic vision and guidance
to the organisers. The committee is also responsible for approval of macro level planning, micro detailing
and implementation.
The Membership of the steering committee comprises of the following:
Steering Committee
CHAIRMANMr. Ravinder Zutshi
Deputy Managing Director
Samsung India Electronics Pvt. Ltd
Mr. Sunil Vachani
Chairman & Managing DirectorDixon Technologies India Pvt. Ltd
Mr. Shantanu Das Gupta
Vice President(Corporate Affairs & Strategy - Asia South)
Whirlpool of India Ltd
Mr. B. S. Sethia
DirectorElin Electronics Ltd
Mr. Rajiv Bajaj
CFO & Company Secretary
Panasonic AVC Networks India Co. Ltd
Mr. Abhishek Bhatnagar
CEO
iTEN Media Pvt. Ltd
COMMITTEE MEMBERS
Mr. Rajeev Bansal
Managing Director
iTEN Media Pvt. Ltd
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www.hesweb.org
Exhibitor Profile
The event would attract the following visitor
target groups:
Public consumers in the age group of 15 to 59 yrs
(primary users of the products).
High net worth individuals and Celebrities-
primary consumer base for luxury products.
Buyers, Retailers, Wholesalers and Institutional
Customers.
From Trade and Mass media companies
(TV, Newspaper, Print, Radio, Internet etc).
Public Visitors
HNI Groups
National and International trade visitors
National and International Journalists and
Media Representatives
Visitor Target Groups
Automotive Electronics
Health and Fitness
Others
Car Audio and Video, GPS and Navigation,
Antitheft, Security.
Treadmills, Exercise Bike, BP, Sugar Monitors andDigital Thermometers.
Electronic Toys, Musical Instruments, Security
Gadgets.
Home Appliances
Home Entertainment
Digital Imaging
Computer Hardware and Softwares
Communication Devices
Telecom and Data Service Providers
Refrigerators, Air Conditioners, Washing Machine,
Microwave Ovens, Cloth Dryers, Dish Washer,
Food Processor, Vacuum Cleaner, Cloth Irons,
Blender and Tea Coffee Machines, Clocks, OTG,Sewing Machines.
LCD, LED Plasma and TV, Home Theatre, DVD, CD,
VCD Players and Blue Ray, Mp3 and Ipod, Speakers
and Headphones, Radio, Games Consoles and
Accessories, Hand Held Video Games.
Camera, Camcorders, Digital Frames, Accessories-Cases, Battery, Chargers and Memory Cards.
Laptops and Tablets, Desktops and PC, Printers -
Deskjet, Inkjet and Laserjet (Scanner, Copier
and Fax) Computer Accessories, Monitors and
Projectors, Software's - Antivirus, Business and
Office Software's, Utility Software's, Games, Photo
and Media.
Cell Phones, Fixed Line Phones, Wireless
Accessories, Mobile Applications, Wireless Devices
Telecom Operator, DTH, Broadband Services
Provider, Wireless Data Cables.
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Advertisements and Sponsorships
NonMembers
CEAMA
DOMESTIC EXHIBITORS
Built Up Space (Min 9 sqm)
Space Only (Min 50 sqm)
Space TypeCEAMA
Members
14500/sqm`
13500/sqm`
16000/sqm`
15000/sqm`
Participation
Charges
INTERNATIONAL EXHIBITORS
Built Up Space (Min 9 sqm)
Space Only (Min 50 sqm)
Space Type
US$400/sqm
375/sqmUS$
Participation Options
Exhibit SpaceExhibiting at HES-New Delhi promises to be one of the most effective marketing tool available to the industry in
India, the exhibit space rates are as follows:
a) Full Page Color 20000
b) Back Cover ` 200000 5000
c) Inside Front Cover ` 150000 3750
d) Inside Back Cover ` 150000 3750
` 500US$
US$
US$
US$
A host of customized advertising and sponsorship opportunities offering unique and optimum exposure to your
organisation or brands are available to fit all budgets, our team would be pleased to assist you in maximizing
the impact of your marketing.
ADVERTISE IN SHOW CATALOGUE DOMESTIC INTERNATIONAL
"Government statutory service tax @ 10.30% will be applicable on total charges
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HES-New Delhi Exhibition would be held at Hall
No.14 of Pragati Maidan in New Delhi, India.Pragati Maidan, located in the heart of New Delhi, is
more than just the premier exhibition complex of
India. True to the meaning of its name, Pragati
Maidan stands for the Development and Progress
through trade. It thus hosts a series of high quality
International and National Trade Fairs throughout
the year. Its exhibition halls, complete with a
network of infrastructural facilities, in a lush greensetting, make it the preferred venue of leading
exhibition organisers from India and abroad.
Pragati Maidan is well connected by road and metro.
Pragati Maidan metro station is just walking
distance from Hall No. 14. Taxis are the other
convenient mode of commuting for visitors and are
easily available around the venue.
The venue is very well connected to the Indira
Gandhi International Airport. All leading international
airlines connect Delhi to major cities across the
world. Foreign visitors to India require a VISA before
arrival, VISA on arrival is not granted in India.
The Indian Standard Time is 5.30 hours ahead of
GMT (GMT+5.30 hrs). The weather in New Delhi
during October is pleasant & the temperature variesbetween 15 and 30 degree Celsius. The venue is
air-conditioned.
The VenueDelhi officially the National Capital Territory of Delhi
(NCT), is the largest metropolis by area and thesecond-largest metropolis by population in India. It
is the eighth largest metropolis in the world by
population with more than 12.25 million
inhabitants in the territory. There are nearly 22.2
million residents in the greater National Capital
Region urban area.
Located on the banks of the river Yamuna, it is the
site of many ancient and medieval monuments,
archaeological sites and remains. In 1639, Mughal
emperor Shahjahan built a new walled city in Delhi
which served as the capital of the Mughal Empire
from 1649 to 1857. A new capital city, New Delhi,
was built to the south of the old city during the
1920s under the British rule. Post independence in
1947, New Delhi was declared as capital of India
and seat of government. As such, New Delhi
houses important offices of the federalgovernment, including the Parliament of India, as
well as numerous national museums, monuments,
and art galleries.
Owing to the migration of people from across the
country, Delhi has grown to be a multi cultural and
cosmopolitan metropolis. Its rapid development
and urbanisation, coupled with the relatively high
average income of its population, has transformedDelhi into a major cultural, political, and
commercial centre of India.
About New Delhi
www.hesweb.org
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Organiser
iTEN Media is India's leading provider of business information products and trade
promotion services across industries and markets. Powered by cutting edge industry
research and expertise, exceptional networking with governments, trade and allied
agencies, ITEN services its customers through its distinctive range of high quality trade
information services and marketing opportunities, delivering value-added business
and networking opportunities for its customers.
Geared with strong fundamental and professional experience gained with world
leading organisations like Reed Elsevier Group Plc & Confederation of Indian Industry
(CII) the team has worked with world leading organisations across trade markets in
India and the globe.
ITEN today services governments, trade associations & investment promotion
agencies through the following:
Market Entry Services,
Trade Promotion Services,
Sales and Marketing Network,
Project Management Services.
A professionally owned and managed start-up, our core team has over 60 years of
cumulative experience & successful track record in providing business information
products & trade promotion services across 20 industry verticals like defence,
automotive, electronics & communication, energy, engineering, manufacturing,
infrastructure, building & construction, it & telecom, jewelery, media & entertainment,mining & metals, safety & security etc.
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TM
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Associate Organiser
Consumer Electronics and Appliances Manufacturers Association
(CEAMA) is an all India body of organizations in Consumer
Electronics and Durables sector, Rs. 30,000 Crore Industry. It is
registered as a non-profit organization, looking after the common
interests of its members, for sustainable growth in the sector. It
has been existence for past 30 years. Presently, there are more
than 100 members. The membership spectrum comprises of
domestic and MNCs, and includes large, medium and samll scale
sector. It is truly a representative organizatiion for collective
industrial promotional activities.
To promote the development of Consumer Electronics & Home
Appliances Industry like Television, Video, Audio Games and Toys,
Electronic Clocks and Watches, Set Top Box, Digital Cameras,
Public Address Systems, CDs / DVDs. Home Appliances viz.
Washing Machine, Refrigerator, Air Conditioners and MicrowaveOvens etc. and components used solely in these products, through
the development of a healthy and progressive activity in research
and development, manufacture, trade, commerce and sale of
these items.
VISION
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SupportersCEA's mission is to grow the consumer electronics
industry. The Consumer Electronics Association (CEA)
unites 2,000 companies within the consumer technology
industry. CEA produces the International CES, the world's
largest consumer technology tradeshow. It unites morethan 100,000 retail buyers, distributors, manufacturers,
market analysts, importers, exporters, and press from
140 countries.
Established in May 1952, China Council for the Promotion
of International Trade (CCPIT) comprises VIPS,
enterprises and organizations representing the economic
and trade sectors in China. It is the most important and
the largest institution for the promotion of foreign trade
in China.
CCPITECC is a professional institution for internationaltrade promotion specialized in electronics and
information industry.
The aims of the CCPIT is to operate and promote Sino-
foreign economic and technological cooperation in
various forms and promote the development of bilateral
trade relations between China and other countries around
the world.
The International CES is the world's largesttradeshow for consumer technology and
America's largest annual tradeshow of any kind.
With more than four decades of success, the
International CES reaches across global markets,
connects the "who's who" of the industry and
enables consumer electronics (CE) innovations to
grow and thrive. CES covers every aspect of the
consumer technology industry.
More than 2,500 exhibitors travel to Vegas to show
off their latest innovations in 30 product
categories.
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Ms. Sangeeta Taluja
Assistant Manager - Events and Communication
PHD House, 5th Floor 4/2,
Siri Institutional Area,
August Kranti Marg,
New Delhi 110 016
Tel: +91 11 46070335 / 46070336
Mob: +91 9953277197
E-mail: ceama@airtelmail.in
www.hesweb.org
www.ceama.in
CEAMA
Key Contacts
TM
For further details on exhibiting opportunities, key sponsorships and
customized opportunities, please get in touch with the HES-New Delhi team:
Mr. Shailendra Kumar
Project Director
B-171, Ground Floor,
East of Kailash,
New Delhi-110065, India
Tel: +91 11 46577362
Fax: +91 11 26928611Mob: +91 9711433162
E-mail: sk@itenmedia.in
www.hesweb.org
www.itenmedia.in
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