hinsdale pl fundraising presentation
Post on 05-Dec-2014
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Kimberly Litland, Brookfield Public Library
Lynn Elam, Hinsdale Public Library
Nicki Seidl, Evergreen Park Public Library
Dining at Dewey’sThe Purpose
Raise money for and awareness of the Library
Position the Library as a premiere institution by which residents want to be associated
Recruit new directors
Bring a buddy and his checkbook
Dining at Dewey’s Budget and the ROI
What is the Return? Do the numbers work? Hard costs/Soft costs Capacities
Are you thinking about the short or the long term? A. Building the bank account B. Building the supporter account C. Both A and C
Dining at Dewey’sThe components
Why would anyone come? What’s our offer? Food & Drink
Vendors and Cost Celebrity and Entertainment
We’re a Library; get an author. Make sure the author can write and speak
Music Live or the other kind Set the room for mingling and moving around
Dining at Dewey’s
Cocktails anyone? Alcohol in the Library
Special Liquor License Process and Fees
Library Staff – know the schedule of the governing body Fee Waiver - because they love us
Required Approvals Library Board of Trustees Village Liquor Commissioner Village Board of Trustees
Dining at Dewey’sTiming is Everything
Deadlines and Drop Dead Dates Schedule – work backward from the event date
What needs to happen and when does it need to happen
Build slippage into your model The power of contingencies and alternates
Dining at Dewey’s VIPs
Dining at Dewey’s The Celebrity
Dining at Dewey’s VIPs
Dining at Dewey’sLabor Force
Staff and Volunteers – Grace under Pressure Who is in charge? Depends Who is doing what? Fluid! Who is being supervised by whom? See above Who gets the email when things don’t get done? Staff Who comes to the rescue? Mostly staff Who gets the credit for a successful outcome? Mostly
volunteers
Dining at Dewey’sPromote it
Spend your time and money right here High/Low technologies
Video mash-up Chalkboard
Think in multiples Multiple messages Multiple places Multiple times
Dining at Dewey’sSell it
You are in Sales A successful event relies on your ability to sell it
Your Network – who do you know? Community leaders Long-time/frequent patrons Library volunteers
The List Care and maintenance
Developing prospects Vendors are the easy ones
Dining at Dewey’s
Maintaining the Network
Dining at Dewey’s
Developing Prospects
Dining at Dewey’sSell it
Sponsors Make it worth their while
Create a benefit package that shows the value of spending money to support your cause
Ticket sales Setting up your system
Make it easy Make it professional and polished
Dining at Dewey’s
Sponsor Benefit
Dining at Dewey’sSchmooze it
The art of the Schmooze First you had to promote it, then you had to sell
it, now you have to schmooze it Yes, you do Yes, you can Yes, your schmooze ability makes a difference
Dining at Dewey’s
Schmooze it
Dining at Dewey’sPost Event
Assessment and Evaluation F2FMeeting/Conference Call
Committee Chairs Library Staff Report
What worked – what worked not so much For next time
Records Management – New players Creating and storing documents associated with the event
Dining at Dewey’sThe Benefits
Some money in the bank – tangible asset Some new friends – expanded network Some old friends who still like you – maintain core
network A community wide event associated with you –
name recognition and visibility An opportunity to spread the good word of the
Library and how it enriches the lives of those who support it and use it – community pride
Dining at Dewey’sOver and Over Again
Sustain and Repeat Your community will know you by your events
Brand it – make it yours Own your concept and stick to it.
Same time – Same channel Keep the slot so people remember and associate what you did and
when you did it
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