hotel & resort group gsa(representative office in korea)

OK AIRAirline/Hotel GSA Marketing & Sales

01Introduction

Strengths

History

02Korean Tourism Industry

About Korean Market

03

Plans

How We Support

About Com-pany

Marketing & Promotion

Online & Offline

Korean Tourism Trend

IntroductionOK AIR

2015

••

•

•••

••

•

••••

• Having Partnership with

Czech Airlines & Vinpearl Resort

Czech Airline

Load Factor : 85.3%Passengers : 97,476 Pax

Vinpearl Resort

Room Nights : 20,061 (R/N)

02

Czech Airline

IntroductionOK AIR

Airline GSA

HANJINGroup

Hotel GSA

Vin-pearl

Resort

If we meet together, We can be your best business partner.Best Business Part-

ner

ConfidenceOur company is affiliated with

the HANJIN Group having strong financial structure. Subsidiary of KOREAN AIR-

Charter flight, Mileage travel product etc.

03

StrengthsOK AIR

Network150 of SKY partners

3,844 of Authorized Agents KALTOUR & KALPAK

Marketing activity through ex-clusive promotional channels

Know howWell trained staff specialized

in Marketing & Sales.Hotel & Airlines GSA experi-

ences ex) Vinpearl Resorts and Czech Airlines.

SystemSpecial hotel reservation sys-

temOwned by OK Air.

Accumulated database of travel agents through the sys-

temAnnual, monthly statistics of

reservations.

04

OK AIR History & Performance

Meeting goals Our department always try to do our best to meet our customer’s goal together.

Since our department started GSA agreement in 2014, within just 1 year, we met its sales goal for the year reporting room nights as total 20,060.(Room Nights)

05

Korean tourism industry

Korean outbound travelers

35%

About 1/3 of Korean go traveling to some coun-tries.

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

0

500

1,000

1,500

2,000

2,500

Number of Korean overseas travelers are con-stantly increasing scoring peak in 2015.

10,000 ba-sis

06

Korean tourism industry

Traveling countries of the Korean travelers

Most of the Korean overseas travelers are traveling to EAST ASIAN COUNTRIES.

2014 2015 0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

4,500,000 JapanChinaTaiwanHongkongTailandMalaysiaSingaporePhillipinesVietnam IndonesiaCanadaEnglandU.S

07

Traveling Trend

Change in Traveling Trend

Going up to the Upper level on this Pyramid, People think Choosing Hotel is important.

SIT

FIT

PKG

- Theme Travel Enjoy Hobby (Golf, Swim, Ski and so on)

- Family Travel - Back-Packing Travel

- Honeymoon- Family Travel

08

Online

Affiliated with KAL-TOUR & KALPAK

Searching Adver-tisement

Online Our department is joining with our affiliated partners to meet your goals.

Name or Log

09

Online

KOREAN AIR Promo-tion Event

Searching Adver-tisement

Online Our department is joining with our affiliated partners to meet your goals.

Name or Logo

10

Newspaper

Writing articles on the newspapers

KALPAK’s Collection Book

HANJIN Travel com-pany’s luxury brand- KALPAK’s collection book articles

Using travel special-ized magazines to approach many tar-get customers

Travel magazine

Well made brochure to promote your re-sort

Offline

Brochure

11

Offline

Road Show http://m.ktnbm.co.kr/news/articleView.html?idxno=14113

to meet customer directly

12

Offline

GIT Event HANGIN Travel & OK Air We have many experiences for handling GIT Group hotels

A pharmaceutical company specializing in psychiatric and neurological disorders

A company specializing in health functional food, and hair & body care

A life insurance company specializing in insurance, fund, loan and so on

Tel : +82-2-2011-2203 Fax : +82-2-318-7958E-mail : thnoh@okair.kr

Address : 6F KAL Bldg, #117, Seosomun-ro, Jung,gu, Seoul, 04515 Rep. of KOREA

OK AirAirline/Hotel GSA Marketing & Sales