how to get a highly effective product development team
Post on 09-Jan-2017
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How to get a highly effective product development team
… and PO’s role in it
Bojan Spasić
Structure of this talk
• Team types and team structures overview (really loose definition of ”team”)
• Push towards highly effective product development teams (and what PO has to do with that)
When “team” is not just a word
Product Development Team Genealogy …
“One Man Band”
{ … }{ … }
“Ad-hoc flat team”
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“Specialized team members”
“Parallelized specialization”
“Collaborative specialization”
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“Feature-focused teams” (prioritized)
Feature focused{ … }
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“Outcome/Impact-focused teams”
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OUTPUT OUTCOME
Allow the team to make that last step
LET’S EXPLORE IDEAS!
• Have a clearly defined and understood direction• Clearly communicate and agree on goals• Develop roadmap (with options) and make it
transparent
NO OR UNCLEAR DIRECTION
• Define how to measure desired outcome• Share all outcome measurements and feedback
(customer surveys, success indicators) with the team
NO MEASUREMENTS
• Favor outcome instead - output without desired outcome doesn’t mean much
• Emphasize the value of outcome• Reward reaching desired outcomes instead
FAVOR OUTPUT OVER OUTCOME
• Don’t celebrate (just) deliveries• Celebrate desired outcomes
CELEBRATE WRONG THINGS
NOT HAVING PO RETROSPECTIVES
• Improvement opportunity by reflecting on the recent experience
• Reflect on the actual outcome
NO EXPERIMENTATION
• Encourage early experimentation to (in)validate options
• Allow failures on individual features, i.e. fail feature to produce value
• Avoid upfront work (fully defined specifications, designs etc.)
• Discourage specializations (e.g. “UX work is ready”)
• Encourage full involvement of the whole team in product definition
CULTURE OF HANDOFFS
NO TRIMMING OF FEATURES
• Allow feature removal• Allow for feature optimization (“downscale”)• # of features is not measure of product value or its
usability
CHASING SHINY OBJECTS
• Keep the focus on valuable increments• Don’t make “quick detours” to get “quick wins”
(HINT: avoid team tetris)
Thank you!
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