hpx讀書會之《體驗設計－整合品牌、經驗以及價值的架構》-ch 6...
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HPX
CH 6
2016-05-07 by Conrad Peng
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• CH7 WYSIATI
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(making informed decisions)
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The Wide Lens: A New Strategy for Innovation
The Wide Lens: A New Strategy for Innovation
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The Wide Lens: A New Strategy for Innovation
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The Wide Lens: A New Strategy for Innovation
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• Sony
The Wide Lens: A New Strategy for Innovation
• ( )
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• Sony
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The Wide Lens: A New Strategy for Innovation
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• Sony
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• (...)
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• (...)
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(insights practice)(qualitative)
• ( )(Ethnography) • (In home/on-site
interview) • (Online bulletin
board/forum) • (Focus groups)
(quantitative)• (Survey research)
• (Internal stakeholders)
• (External partners) • (Analysts) (Experts) •
(Design analysis) • (Secondary research)
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1.
2.
3.
(Needs and value propositions framework)
• P.111 6.2 • •
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• P.115 6.3 • • • ( ) • • •
(Context and ecosystem framework)
• P.117 6.4 • • ( ) • •
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(Context and ecosystem framework)
2 (think)
(life cycles)
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3 (Trend and
Implication Framework)
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