hul kissan jam

Profile

• On a given day 2 million people use Unilever Products

• With more than 400 brands focusing on health and wellbeing of consumers, no other company touches so many peoples life's in so many different ways

• Out of 400, 14 brands generate sale in excess of 1 billion a year

Business Facts and Figures

• Revenue of Rs 30,170 Crores in 2014• More than 172,000 people work for Unilever• Number 1 fast-moving consumer goods in 26

countries• 43% of our managers are women• 64% of controlling share held by dutch

company UNILEVER

Financials 2014-15

• Gross Sales – Rs 32,086 Crores• PBT – Rs 5,523 Crores• EPS- Rs 19.95/Share

Product Portfolio

• Unilever products are mainly divide into 41. Food & Drink2. Home Care3. Personnel Care4. Water Purifier

Food & Drink

• Knorr• Lipton• Magnum• Bru• 3 roses• Red Lable• Kissan• Kwality Walls• Modern

Home Care

• Surf Excel• Rin• Vim• Sunlight• Domex• Active wheel• Cif• Comfort

Personnel Care

• Axe• Dove• Lifeboy• Lux• Pepsodent• Ponds• Rexona• Liril• Elite 18

• Sunsilk• Vaseline• Pears• Fair & Lovely• Lakme• Toni&Guy• Hamam• Clinic Plus• TRESemme

Water Purifier

• Unilever PURE IT

HUL Product PortfolioRevenue Share in %

ice creams 2% soaps and de-tergents 48%

personal products 26%

beverages 11%

exports 4% Foods 1%Other Operations 8%

Focus Product

Kissan

• Since 1934• Mainly into fruit jams, tomato ketchup and

squashes• The UB group, under the Late Vittal Malya then,

acquired Kissan from Mitchell bros in the year 1950. However, in 1993, Hindustan Unilever Limited took it over from the UB group

• National Market share leader in Jams

Flavour's Available

• Mixed Fruit• Mango• Pineapple• Orange Marmalade

Competitors

• Mapro Jam• Druk Jam• Mala Jam

Market Share (Jam’s)

Consumer Jam preferance

Otherskissan Jam 77%

Kissan Jam – Early campaign's

Law of appetite campaign - early 1994-95Roti disappears with Kissan jam campaign 1997-98

STP

• Segment – People who would like to have sweet breakfast

• Target Group – All people in upper and middle class

• Positioning –Makes food interesting

Kissan Jam Manufacturing Plant Benaiganahalli, Bangalore

Strengths Strong BRAND name Excellent advertising and visibility Strong distribution network and availability Flavors / Variety

Weaknesses Limited shelf life Can get monotonous at times Health and hygiene factor

Opportunities Tie ups with corporates and hotels for breakfast Small SKO’s for rural areas Easy to carry while traveling or on the move

Threats Unorganized players in Market Consumers are moving towards healthy breakfast Cornflakes, Honey etc

SWOT