hyperactive technologies trade show product demonstrations by john bugay october 22, 2008

HyperActive TechnologiesHyperActive Technologies

Trade Show Product DemonstrationsTrade Show Product Demonstrations

By John BugayBy John BugayOctober 22, 2008October 22, 2008

© 2008 HyperActive Technologies Page 2

Shows in 2008:

– 14 shows in all

– Three types of shows:

– “Major” Corporate Shows (FS/TEC, DineAmerica, MURTEC)

– “Franchisee” Shows (KFC, LJS, Arby’s, others)

– “Reseller” events

– Multiple Configurations

– FS/TEC “HyperDrive Café,” 20x30 ft, all products

– “Reduced format

– The booth “out there”

– Tabletop Display

Trade Show Environment

© 2008 HyperActive Technologies Page 3

The HyperDrive Café

© 2008 HyperActive Technologies Page 4

HyperDrive Flexibility

© 2008 HyperActive Technologies Page 5

Other Setups

© 2008 HyperActive Technologies Page 6

The Changing Environment:

– Joe’s philosophy: “If you look like a big company, you’ll become a big company. (That’s the rationale behind FS/TEC)

– Down Side: Major shipping/set-up costs with the “HyperDrive Café” booth

– My presence needed “on site” for this setup.

– Evolving Needs and Preferences:

– Heavy pre-show marketing

– Tabletop Display saves costs

Trade Show Environment

© 2008 HyperActive Technologies Page 7

Current “Inventory”:

– Fitz Conference Room:

– Dell 620, 3 ELO monitors (Ajay has rigged to show QTimer).

– Cublicle Next to Rod

– Web Demo – All Products (incl. Flytech Card for HyperView)

– Xpient POS System

– Currently “Out”

– QTimer (4.0, using “Event Playback”)

– HyperView (with Flytech Card – Arby’s Images)

– HP Laptop driving HyperView XT (Arby’s images)

Trade Show Environment

© 2008 HyperActive Technologies Page 8

Near Term

– Jennifer @ Cousins Subs

– Will be arriving from Arby’s today (?)

– Needed in Chicago by Friday

– Jack, Ajay, Dan @ Wendy’s, October 30

– Xpient POS?

– Wendy’s Data?

– Hardee’s Franchisee’s, November 17-20

Trade Show Environment

© 2008 HyperActive Technologies Page 9

Tentative 2009:

Trade Show Environment

Show Date Estimated Show Fee

Location Committed?

DQOA-DQOC Jan 3-10   Hyatt Cancun  DQ-Great Plains Jan TBD      Northeast DQ Jan TBD      Michigan DQOA Jan TBD      Heartland DQOA Jan TBD                        FS/TEC

Feb 4-6, 2009 $45,000 Orlando

Convention Ctr in some form or fashionAKFCF (All KFC)

Feb 23-26  Gaylord, Wash

DC  Southeast DQSE        XPIENT Resellers                 MURTEC

March 9-11, 2009 $18,500 Rio, Las Vegas Yes         Northwest KFC April 13-17   Las Vegas  Northeast KFC Aruba   Aruba  Southeast KFC April 26-29   Atlanta, GA  DineAmerica     Houston, TX? NoRestaurant Leadership Conference April 20,22, 2009

$35,000 + sponsorship Scottsdale, AZ No

         Great Lakes KFC May 4-7   Columbus, OH NoNRA May 16-19 $28.50/sf Chicago           Long John Silver's June 2-8 Orlando   Orlando, FL No

© 2008 HyperActive Technologies Page 10

Considerations Going Forward:

– Show the Latest systems (ease of upgrading)

– “Customer-specific” images (and POS)

– Or, Generic HyperActive Burger, Chicken, Fish data

– Internet Access to demonstrate live reports?

– “No chance at errors” by creating “loops”

– “Event Playback”

– Powerpoints showing HyperView orders, QTimer Loop, Reports, etc.

– “Remote Support”

– Documentation for on-site setup

– Familiarity for Client Services

Trade Show Environment

© 2008 HyperActive Technologies Page 11

Questions? Discussion?