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Post on 26-Jun-2015
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FAST AFFORDABLE IMPACTFUL
Proven speed-to-market
solutions, gaining exposure &
conversions earlier
From $70/day*, access the
full expertise of an enterprise
marketing department
Every word, visual & content,
will serve to deeply engage
your clients.
Speed
up
mark
eting
by 50
%!
Up To
90% cost
slashed! Br
andin
g
that hits
the
bull's eye!
* Based on annual Value Plan packages
Integrated Packages
VALUE STANDARD COMPREHENSIVE
Recommendedfor
Design &
Copywriting
Content
Acquisition
Content
Posting
Public
Relations
Online
Monitoring
Administation
Online
Analytics
Price $2,000 / mth $3,500 / mth $5,000 / mth
Small, home businesses
2 design options & 1copywriting suite for 1st mth
2 design options & 1copywriting suite for 1st mth
Unlimitedongoing copywriting
1 online story/mth 4 online story/mth2 online story/mth
2 PR pitches / month
6 PR pitches / month
3 PR pitches / month
Basic tracking ofanalytics*
Advanced tracking of analytics**
Advanced tracking of analytics**
3 hrs for Photo, Video,Journalism/mth
10 hrs for Photo, Video,Journalism/mth
6 hrs for Photo,Video, Journalism/mth
1 Facebook post/day
1 Facebook post/day
1 Facebook post/day
Daily monitoring:Weekly report
24/7 monitoring:Daily report
Daily monitoring:Weekly report
Weekly email update2 x weekly update/ 24 hr
dedicated assistanceWeekly direct
update
Small, mediumenterprises/Startups
& matured businesses
Mediumenterprises
PreCampaign
DuringCampaign
Campaign Maintanence
* Track fan growth / retention** User engagement, track leads / conversions, fan growth / retention, metrics from brand awareness, interest, activation, advocacy
Most Popular
Immediate & direct cost savings
Best bang for the buckBespoke services customised for each individual because no two contexts & brands are alike. We can offer the best available options to you, not one that droves our margins the highest.
We don’t relieve the symptoms,
Be the real entrepreneur you wantedLeave the strategy & operational issues to the marketing & communications experts while you focus on being your own boss.
Speed-to-marketThe earlier you get your branding & marketing right, the faster & earlier you turnover
One-stop shopFrom strategy to campaign execution, we’ve got you covered.
of Icon Intergrated Marketing
resource planning, customer relationship managementsuch as reservations, registration, queue management, ordering, billings and collections, inventory
such as accounting and assets management, and personnel business travel request, information and management.
RIBBON PARVEEN,
Mobile AppsCustomer relationship management, online reservation, ordering, billing & collection*
Customer relationship management, record, management & registration*
DigitalWebsites
IRAS PICCLAIMABLE
Sample
s
*Terms & conditions apply.
Company XXX wishes to engage in digital website services which cost $30,000. According to the PIC scheme, Company XXX will enjoy a 60% cash payout, along with $16,000 PIC bonus, adding up to $33,00. With the administation fees for the PIC claim added to the service cost, Company XXX’s payment would total up to $32,000.
productivity & innovation at virtually zero costs.
6 Months $30,000 -
60% of Project Expenditure - $18,000
PIC Bonus - $15,000
Admin Fees for PIC Claim $2,000 -
Total $32,000 $33,000
Nett - Zero costs
Cost
Example
PIC Grant
Gain wide exposure with international PR pitching and media management experience
Starting from $500/pitch
Professional in-house writers that research
Consolidate & research non-exhaustiveavenues for pitching and wide reach
Features
PR Pitching &Management
IncreaseBrand Exposure
Print/trade
publications and
magazines
TV/Radio broadcast
media
InternationalPR Pitching
Social media and
direct face-to-face
brand advocacy
management
Client Relationship Management
Digital & Social Media Marketing
turn Fans toreal customers
Starting from $3000/campaign
Fast turnover
Real practical intelligence
Wide audience coverage
Features
SEO via copywriting
& SEM via google
adwords
Website Marketing
Monitoring & Analytics
User engagement
Track leads /
conversions & fan
growth / retention
Metrics from
brand awareness,
interest, activation &
advocacy
Planning to product
testing
User Experience Optimisation
2000+Conversations
600+Conversations
3000Av. Monthly Visits
3.5Av. Page Visits
1:58 minAv. Visit Duration
Online Campaign Management & MonitoringNS45 - From Fathers to Sons, Singapore Armed Forces
One-to-onebrand advice
Starting from $3000/page
Experienced designers & writers that develop persuasive and actionable content
On site consultation to apprise on design needs (ambient brand marketing)
In-house dedicated account manager directly managing your content needs
Speed to market
Features
Copywriting & Design services
Below the Line Content
Annual reports &
catalogues
Posters / brochures /
sales kits
Newsletters/ EDM
Website design &
copywriting
Social media
activation & social
media content
generation /
copywriting
E Newsletters
DigitalContent
Ambient Brand Marketing
Signages, Murals /
walls
Copywriting ServicesNS45 Commemorative Book, Launched by PM Lee Hsien Loong
Photos Courtesy of MINDEF & Mandate Advertising
CommercialVideography
Corporate & Instructional/
TrainingVideos
Speed tomarket
Starting from $300/hr
Brand & content experts that deliver
persuasive, impactful stories
From pre-production storyboarding,
scripting to post-production.
resources and speed to market
Reliable coverage of
CEO/ministries interviews
Features
Conference, seminar
& meeting video
documentation
Event summary /
highlight video
Event Videography
Product & service
launches
Promotion Videos
Content
development &
content marketing
and promotion
Event Videography
CommercialPhotography
Speed tomarket
Starting from $300/hr
Diverse industry portfolio with
dedicated support
Digital proof of best pictures within 12 hours
Content optimised for client’s needs for web and full resolution
Turnkey service, from planning to post production and speed-to-market delivery
Features
Products & services
shoots
Variety of Stock
images
Product launches Press conferences
Seminars /
conferences
Media planning &
operation
Corporate Photography
Event & VIPPhotography
Advertising &Media Planning
Maximisebrand value
Ask for quote
Fast turnover
Communicative visuals
Vast media coverage
Features
Print, radio and TV
broadcast media
planning and
budgeting
Print, radio and TV
broadcast media
advertising
AdvertisingMedia
Planning
JournalismServices
Fast coverageguaranteed
Starting from $300/hr
Highly experienced team covering 49 CEO / Minister interviews
Speed to market turnover
Content optimised for client’s needs for web and full resolution
Validated portfolio of over 300 interviews, client stories / testimonials
Features
CEO / Ministerial
interviews For full spectrum
of print-to-digital
content generation
Interviews for web /
print content
VVIP Interviews
Employer / Employee interviews
ClientTestimonials
Our Clients & Stakeholders
A *STAR
Agri-Food & Veterinary Authority
Building & Construction Authority Brunei Narcotics Control Bureau
Carrier(United Technologies Corporation)
Casino Regulatory Authority
Central Narcotics Bureau
Central Provident Fund Board
Competition Commission of Singapore
Eagle Services Asia Pte Ltd (Subsidiary of Pratt & Whitney & SIA Engineering)
Health Promotion Board (HPB)
Hong Kong Police Force
Housing & Development Board
Inland Revenue Authority of Singapore
Land Transport Authority
Lien Foundation
McGraw-Hill Companies MA Consulting Pte Ltd
Maritime Port Authority
Media Development Authority Singapore
Ministry of Social & Family Development
Ministry of Communications &Information
Ministry of Defence
Ministry of Education
Ministry of Health
Ministry of Home Affairs
Ministry of Law
Ministry of National Development
Nanyang Polytechnic
National Environment Authority
National Heritage Board
National Parks
Nautical Boating Pte Ltd
Ngee Ann Polytechnic
Urban Redevelopment Authority
People’s Association
Republic Polytechnic
Singapore Land Authority Singapore Philatelic Museum Singapore Police Force
Singapore Polytechnic Singapore Science Centre
Singapore Sports Council
Singapore Tourism Board
Standard & Poors
??Frequently Asked Questions
Products & Services
Marketing Team for a fraction of the price? Does that mean that if you have 10 concurrent clients, we get only 10% of the time of the team?
Our mission is clear, responsive, effective service from start to last mile delivery. No
different stages of your campaigns. We make a pledge never to take in more accounts at the expense of what our teams can handle.
Certainly. But we’ll be frank. We’de rather focus a major effort on effective content,
because we, in our polite opinion, strongly believe that if we go the major effects route,
second.
Others claim to give great effects, visuals etc. You can, right?
Products & Services ??
??Pricing
For real? How do you offer such volume discounts?
We admit, it’s a business risk we are taking. But we do our homework, that includes diversifying our service offerings; to maintaining quality control to clinch repeated long-term sales. We are reminded that when our clients are successful as a result of our services, you’ll spread word-of-mouth & are likely to engage us further. Take it as a long term investment horizon.
??Background
What’s your size? When you say a Marketing Team, exactly how many?
management wise, you’re permanently assigned a Director / Account Manager + an
marketing services, you’re minimally getting the equivalent of - a MarComms Planner/ Strategist; a content/editorial planner; a content developer; designer; media operator; copywriter; marketer. No discount on effort.
??Background
You’ve delivered services to Fortune 500 & public-private enterprises, now you serving SMEs. For real?
solutions smack in the middle of our faces, & we’re asking - why not SMEs? To us, it’s win-win. We’re bringing validated, proven solutions across the food chain. A spade is a spade, if it works - it works, SME or not. We ICONians are not high-nosed snobs.
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