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Who We Are

Who We Are

IMP provides the most effective and measurable digital marketing solutions to build brand awareness, increase revenue and growth sustainably for organizations across sectors.

Who We Are

We are pioneers in applying Inbound Marketing methodologies to generate and convert leads into sales effectively, especially for companies in Services, Education and Training industries in Vietnam.

Inbound Marketing Methodology

Inbound Marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect's attention. Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting, useful and relevant content.

Inbound Marketing Benefits

Create and maintain naturally a top-of-mind presence by continuously providing useful and related content to potential customers’ needs and interests.

Inbound Marketing Benefits

Save cost by focusing on spending resources (time, money and effort) on people who are highly potential of becoming brands’ customers.

Inbound Marketing Benefits

Improve customer relations (hence sell more of your products and services) by providing customer-centric contents and activities.

Our Core Values

Playful

Accountable Client-Focused

Thriving

What We Do

Capabilities

Marketing Consulting & Strategy Development

Websites & Landing Pages Development Search Engine Marketing

• Marketing & Brand consulting• Marketing Strategy

• Website• Landing page• Blog

• Search Engine Optimization (SEO)

• Adwords• Google Display Network (GDN)• Advanced targeting

(Remarketing, Context, Topics, etc.)

Capabilities

Social Media Marketing Email Marketing Design

• Facebook fanpage management• Content development• Driving Engagement

• Facebook advertising• Other channels (Instagram, Zalo,

etc)

• Email marketing system deployment

• Email design, content development and management

• Brand identity packages• Websites & Apps• Brochures/Flyers• Banners

Capabilities

Content Development Public Relation

• Websites, Landing pages• Brochures, flyers• Social media contents (text, visual, games, etc)• Blog posts• Emails• Whitepapers, ebooks, etc.

• PR Planning• Editorials• Booking (online & print)

Capabilities

Sales Development(via Partner)

Market Research(via Partner)

• Sales process development• Sales training & coaching

• Quantitative• Qualitative• Retails measurement• Online research

Flagship Solutions

Search Engine Optimization (SEO)

& SEO SeedingContent

MarketingOnline

AdvertisingDigital Marketing

Strategy & Consulting

Our Clients & Partners

Our Clients – Education & Training

Our Clients

Our Partners

Why They Chose Us• We start every project with a bigger picture, from

our clients’ positioning, their target audience, the expected goals and other marketing activities, to make sure our works would fit well into an integrated marketing plan, and contribute to the bottom line result.

• We do what works. Besides doing our best to meet the committed KPIs, IMP always aims for tangible business results such as getting more customers, increasing revenue and conveying meaningful brand messages to targeted audience of our clients.

• We constantly track our campaigns’ performance, to ensure everything is on track, and flexibly make changes if needed. And our client service team is always in ready mode to listen to your feedback and provide necessary consultancy.

Why They Chose Us• Our members have never ceased to learn the

newest methodologies, technologies or best practices from successful campaigns, both local and worldwide, and apply them to increase the effectiveness of our clients’ marketing activities.

• Besides digital solutions, IMP’s strategic partners can add great values to our projects by providing business, market and consumers’ insights which would become the foundation of a more effective marketing campaign; or strengthening your sales team with necessary training, coaching and standardized sales processes.

Our Clients

“IMP is a professional and enthusiastic marketing team. They don’t hesitate to make changes to bring about a better result. Their approach had effectively helped us recruit 14 new children within only one and a half month. Pandakids School’s management board has been very please with their performance and decided to let them take care of all of our marketing activities.”

Ms. Hong Do – Managing Director | Pandakids School

“I am really please with their strategic thinking, passion for their jobs and practical approaches. During the time of our cooperation, IMP has always planned and aimed to reach for business goals which matter most. And they successfully proved that our marketing budget is an effective investment, which can help Wow Art thrive sustainably.”

Mr. Nguyen Bui – CEO| Wow Art

Our Clients

“We saw great potential from the team. They managed to deliver the result under really short deadlines while providing extra value in suggesting format and settings that improved our project even further. I’m looking forward to collaborating again with team IMP.”

Mr. Frederick Chanut – Managing Director | In Marketing We Trust

“IMP’s professional process in consulting and executing have improved AiiM’s Sales and Marketing performance, especially in term of digitalizing and standardizing our system. I am really grateful that we have a partner that possesses that much experiences and understandings for the education and training business industry.”

Mr. Dung Nguyen – Business Director | AIM ACademy

Our Works

Integrated Marketing

Brand Counsultancy:• Brand RepositioningWebsite Development:• Designing Wireframe• Copywriting • Shooting Photos• Designing Layout• CodingDevelop & Manager Social Channels:• Facebook• Youtube• Flickr• Email

Running Sales Campaigns:• New School Year 2014• After Lunar New Year 2015Content Development:• Social Media• Blog• Enewsletter

www.pandakidsschool.vn | www.facebook.com/pandakidsschool

Integrated Marketing

Brand Counsultancy:• Brand RepositioningWebsite Development:• Designing Wireframe• Copywriting • CodingRunning Online Campaign:• Sound of Universe• Summer 2015• ABRSM

Content Development:• Social Media• Blog• Enewsletter• Live update offline

campaigns

www.neokid.vn | www.facebook.com/neokid.vn

Integrated Marketing

Targetting truck drivers who have Castrol Stickers on their trucksScope of work:• Strategy, concept and planning• Key Visual development • Website development• Content (Zalo and website)• VOV Giao Thông• SMS• Zalo Ads • Follow up calls• Field visit

Website Development

Returnbased Data First Social Insight

Neokid Pandakids Vietnam Coaching Institute

Application Development

Landing Pages

Social Media & Content Development

Social Media & Content Development

Social Media & Content Development

Social Media & Content Development

Case Study: Launching Canon EOS 5D Mark IV

• Context: Canon Marketing Vietnam needed to run Markeitng and Communications activities to promote their launching event for new Camera – EOS 5D Mark IV in Vietnam

• Objectives:• Promote Camera and the event • Get people to join the event

• Target audience: professional cameramen, especially focus on people who are working in fashion and wedding fields

• IMP planned and implemented all digital activities.• Main approach:

• Develop landing page to introduce event and receive registration

• Run banner ads on Google Display Network

• Run Facebook Ads• Run a series of Boosted Facebook

content • Share content on suitable forums and

Facebook groups

Case Study: Methodology

Case Study: Result• Within 3 weeks, total number of

registrants reached 2.500 (on landing page) • Total number of participants:

~400

Our Team

Our Team

IMP was founded by an experienced team with many combined years of working for top multinational and Vietnamese organizations, across many sectors. After periods of leading, managing and executing marketing and sales activities, we understand and feel the challenges and needs to implement effective and measurable marketing programs with limited resources.Our mission is to develop and implement strategies and systems that can help businesses in different industries increase revenue, build brand awareness and grow effectively and sustainably.

Core Team

Quan VoManaging Director

8 years of experience

Huy VoTechnical Director

7 years of experience

Quynh PhamCommunication

Director7 years of experience

TRUONG TUYET NGAN (Ms.)

Experiential Marketing

Consultant

0905 10 74 70

ngan.truong@worldline.vn