impossible is a dare master template

IMPOSSIBLE IS A DARE:EVENT/VENUESHEL HOROWITZ—DATE

GET TODAY’S SLIDES

Slides: shel@greenandprofitable.comSubject Line “Impossible is a Dare PPT”OR Tweet your email and “Impossible is a Dare PPT” to @ShelHorowitzOR Write “Slides” on your business card—with e-address

Phone: 413-586-2388, 8 a.m. to 10 p.m. US Eastern

IMPOSSIBLE???

“Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare.”

― Muhammad Ali

“IMPOSSIBLE” VICTORIES

S. Africa/

N. Ireland

E. Euro

Env. Awareness

Save the Mt.

HOW TO GET THEREDUMP limiting assumptions

Embrace ABUNDANCE

Work BACKWARD

Think CREATIVELY

DUMP LIMITING ASSUMPTIONS

“Can’t go faster than a horse”

WORK BACKWARD FROM THE GOAL

1000 songs in a pocket

WORK BACKWARD FROM THE GOAL

10,000-step process

WORK BACKWARD FROM THE GOAL

A free South Africa

MY GREATEST VICTORY SO FAR

97% buy-in

“Experts”: WRONG

Outrage…into

action!

STM: MESSAGE POINTSWater

Traffic/noise

Endangered plant and animal habitats

Strain on town services

Destruction of the rural character of the neighborhood

EMPOWERED RESIDENTS WILL STOP THE PROJECT!

STM: CHANNELSTraditional

press: 70 print, plus TV/radio

Social media, 1999/2000-

styleWebsite

Lawn signs and bumper

stickersPublic tabling Mass presence

at hearings

Direct mail Lobbying Lawyers

STM: RESULTS

Protective laws

State park land

acquisitionGovernment restructuring Empowered

residents

Victory…FAST!

FROM LOCAL…

…TO GLOBAL3 KEY SHIFTS

Hunger/ poverty

Sufficiency

War/Violenc

e Peace

Climate catas-trophe

Planetary

balance

WHAT DO THEY HAVE IN COMMON?

???

LET’S GET IT DONE!

Business has a major role to

play

technol AND resources

Distribution is the issue

Biz BENEFITS by solving

these problems

RESOURCE ISSUES: SUFFICIENCY

Food Water Educ.

RESOURCE ISSUES: PEACE

Resources/Ethnic/Religious

RESOURCE ISSUES: CLIMATE BALANCE

LET’S FIX IT!

FRAME THE ISSUES!“A series of great opportunities disguised as insoluble problems.”

—John Gardner, founder of Common Cause

Guerrilla Marketing to Heal the World’s framing: Save The Mountain’s + 1 extra

REGENERATION…NOT SUSTAINABILITY

Sustainability is a placeholder;

we want more

Better lives

Healing the planet/ourselves/ each other

CREATIVITY: USE LESS/DO MORE

Electric car for wheelchair users

Kenguru

CREATIVITY: USE LESS/DO MORE

Green Roofs

CREATIVITY: USE LESS/DO MORE

Solar-powered LEDReplaces keroseneBen: Health, safety, carbon, economy

BUSINESS ADVANTAGES: PROFITS, PEOPLE, POSITIONING

+ New markets

- Costs, +

Revenues

+ Loyalty/+Product

ivty

- Neg backlash

REGENERATION…NOT SUSTAINABILITY

ABUNDANCE (NOT SCARCITY)

Food, energy, water

Land, materials

Labor & Capital Opti-

mistic

Crea-tivity

CONSERVATION CREATES ABUNDANCE!

STOP restaurant

waste 134,359,930 lb/day (US)

CONSERVATION CREATES ABUNDANCE!

Interface: Straight wide

industrial pipes: + 92%

CONSERVATION CREATES ABUNDANCE!

HUGE PR for green buildingSexy: saving $4MM+/year, 33% ROI, 3-year payback

Legendary tourist destination

CONSERVATION CREATES ABUNDANCE!

Solve the draught!

Brush teeth w/

1/100th H2O

SHOCKING ABUNDANCE FACT

More solar energy falls on the earth

each hour…

More solar energy falls on the earth each hour

…than all energy we use from all sources

in a year!

SHOCKING ABUNDANCE FACT

CREATIVITY: MULTIPLE FUNCTIONS

•EFFICIENCY•EMPOWERMENT

CREATIVITY: CLOSED LOOPS = ZERO WASTE (JOHN TODD)

Organic/BioD

• Compostwormssoilveggiescompost

Intervale

C’mnty

• Brewerymushroomsfishgreensbrewery

Water treatment

• Nature as antitoxin

AND JOHN TODD SAID…

“Nature’s intelligence can reduce negative human impact by 90 percent.”

IN OTHER WORDS… BIOMIMICRY!

GREEN ENERGY: PEACE/CLIMATE/SUFFICIENCY

Eliminates cost of fuelEliminates pollution/ greenhouse gas

Eliminates resource wars

BUSINESSES: WAGE PEACE!

BUSINESSES: WAGE PEACE!

Peace is Possible!

Suf-ficiency

Energy

Clean Enviro

Dialogue Educ

Co-work

BUSINESSES: WAGE PEACE!

Your ideas?

SHARE BUSINESS SKILLS FOR PEACE

MORE HELP FROM SHEL—WORK TOGETHER TO…

Create and market profitable AND impactful products & services to

address these crisesMarket the right way to

green/nongreen, conscious/selfish markets

Green your business/your marketing

Partner/co-market successfully with businesses & nonprofits/charities

MORE HELP FROM SHELAward-Winning Env/Soc Ch Biz Profitability Books

Individual Consulting and Copywriting

Talks/Presentations

Intensives/Mastermind Groups

Speech & Media Training

Group Coaching and Training

OR…Custom Program Designed for You

GET TODAY’S SLIDES

Slides: shel@greenandprofitable.comSubject Line “Impossible is a Dare PPT”OR Tweet your email and “Impossible is a Dare PPT” to @ShelHorowitzOR Write “Slides” on your business card—with e-address

Phone: 413-586-2388, 8 a.m. to 10 p.m. US Eastern

AND HOW WILL YOUR BIZ CHANGE THE WORLD?DON’T WAIT FOR PERFECTION. JUST START!