innovation & opportunity
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Innovation & Opportunity
Antonius TananUCEC 2012UC E4 Presentation
INOVASI ADALAH KREATIVITAS YANG DISAMBUT PASAR
Dalam 28 hari 1 juta unit terjual diperkirakan sampai dengan akhir 2010 akan 5 juta unit terjual.
INOVASI PENTING KARENA KITA SELALU MEMBUTUHKAN YG BARU
BARU
KONVENSIONAL
TRADISIONAL
Mulai dengan KREATIVITAS namun jangan BERHENTI di KREATIVITAS
dorong menjadi INOVASI
SOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEAS
SOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEAS
SOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEAS
SOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEASSOME OF THE CREATIVE IDEAS
1 2
3
4
5
PELANGGAN Adalah Sumber Inspirasi dan Verifikasi untuk
Inovasi
Opportunity (Peluang) adalah Kunci PENCIPTAAN BISNIS (Business Creation)
• Business Creation
• Business Operation
• Business Growth
• Business Revitalization
• Business Closing
BAGAIMANA CARANYA?
•Opportunity CREATION•INNOVATION•Calculated RISK TAKING U
CE
C (
Un
ive
rsita
s C
ipu
tra
E
ntr
ep
ren
eu
rsh
ip C
en
ter)
•Apakah 3 kata kunci Peluang (Opportunity), Inovasi dan Resiko (Risk) mendapat dukungan dari para ahli dan peneliti entrepreneurship?
UNITED NATIONS CONFERENCE ON TRADE AND DEVELOPMENT dengan tema ENTREPRENEURSHIP AND ECONOMIC DEVELOPMENT: THE EMPRETEC SHOWCASE di Jenewa pada tanggal 5 Januari 2005.
Indeed, three of the most frequently mentioned functional roles of entrepreneurs are associated with major schools of thought on entrepreneu rship:
• Risk seeking: the Cantillon or Knightian entrepreneur willing to take the risk associated with uncertainty
• Innovativeness: the Schumpeterian entrepreneur accelerating the generation, dissemination and application of innovative ideas
• Opportunity seeking: the Kiznerian entrepreneur perceiving and seizing new profit opportunities (OECD 1998: 11; Carree and Thurik 2002: 8)
Kata Kunci BUSINESS Creation
IDENTIFIKASI PELUANGDEMANDSudah Jelas
DEMANDBelum Jelas
SUPPLYSudah Jelas
Opportunity Recognition
Opportunity Seeking
SUPPLY Belum Jelas
Opportunity Discovery
Opportunity CREATING
DEMANDSudah Jelas
SUPPLYSudah Jelas
Opportunity Recognition
KATA KUNCI:
MENCARI PRODUK YG TEPAT
http://health.kompas.com/index.php/read/2011/01/24/09372393/Mengembalikan.Pengetahuan.Tumbuhan.Obat
Ervizal AM Zuhud : Mengembalikan Pengetahuan Tumbuhan ObatSenin, 24 Januari 2011 | 09:37 WIB
DEMANDBelum Jelas
SUPPLYSudah Jelas
Opportunity Seeking
KATA KUNCI:
MENCARI TARGET
PASAR YG TEPAT
Noerdy Tedjaputra: Pembuat Deorub, Cairan Penghilang Bau Tak Sedap Karet Olahan
DEMANDSudah Jelas
SUPPLY Belum Jelas
Opportunity Discovery
KATA KUNCI: SOLUSI YG TEPAT DGN
HARGA TEPAT
Dr. Jean-Paul Clozel, founder of Switzerland’s Actelion Pharmaceuticals Ltd., a pioneering biotechnology company - the Ernst & Young World Entrepreneur Of The Year 2008
• his passion has remained unchanged: being as closely as possible involved in bringing innovative medicine to “his” patients.
beginning of 2007 has sales of over 550 Million dollars
DEMANDBelum Jelas
SUPPLY Belum Jelas
Opportunity CREATING
KATA KUNCI:
IMAJINASI& INOVASI DALAM
PERSPEKTIF
PELANGGAN
http://www.blueflag.org/Menu/News/Corona+Save+the+Beach+Campaign+2010
PESAN 1
•Inovasikan berbagai FUNGSI BISNIS
Gridpad (1990)
Apple message pad (1993)
Motion Computing (2002)
HP TouchSmart TM2 (2010)
Sudah ada Pendahulu PC Tablet namun tidak sesukses I-Pad
BAHKAN CARA PRESENTASINYA SENDIRI SEBUAH INOVASI
PESAN 2
•Cari fungsi-fungsi BISNIS yang mampu memberikan nilai Tambah Tinggi
Pesan 3
•Dambakan dan COBA lakukan RADICAL Innovation
Breakthroughs (Game-Changing)
New Revenue Streams
Small Innovation
Small innovation untuk bertahan
Radical Innovation untuk
bertumbuh dengan luar biasa
RADICAL Innovation tidak Selalu High Tech
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