insightxplorer biweekly report_20140715
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20140715
-
3
IX Survey
31 IX
2014 07 15
-
2014 07 15
-
2014 07 15
1960
/
201461923
1,990comScore Media Metrix / Segment Metrix
-
2014 07 15
Key Findings 201451083.890.3%
44.59
50.41
411.4465.1
5966.8
/
/
15-24
/641/315-34
1115-343
-
2014 07 15
Key Findings
15-24/ 15-3415-34
/15-34
15-34
Segment Metrix10
/
-
2014 07 15
Key Findings 6.27(
6.13)
///
Facebook(99.3%)
()
//
Plurk()Twitter()
()()
PIXNET(49.9%)
/()/()
-
2014 07 15
Key Findings /Mobile01
(49.7%)Ptt
(38.9%)Yahoo+(38.8%)
LINE(94.8%)
/
-
2014 07 15
comScore Media MetrixAudience Duplication()
/2014515
PC*1083.890.3%
44.5950.41411.4
465.1
() 10,838
() 4,459
() 5,041
() 411.4
() 465.1
%
=90.3%
%
=25.8%
%
=19.5%
comScore Media Metrix
LINEWeChat
comScore Media MetrixARO 2014 5
-
2014 07 15
()966.85
964.7%
/634.8393.2
/
comScore Media MetrixARO 2014 5
/
() %
()
()
11,998 100.0 6,409 29.4
9,668 80.6 2,960 15.2
9,647 80.4 1,612 2.7
/ 6,348 52.9 1,143 5.5
3,932 32.8 1,085 26.9
35.5 34.8 34.9
33.1 33.1
34.4
33.3 33.4
31.3 31.3
29.0
30.0
31.0
32.0
33.0
34.0
35.0
36.0
-
2014 07 15
Demographic Profile
15-24
/
/641/315-
34
34
comScore Media MetrixARO 2014 5
12.0 13.2 13.0 13.3 16.0
13.5 13.4 13.7 13.1 15.2
11.5 10.8 10.8 8.3 9.9
7.8 7.4 7.1 5.4
6.6 4.0 3.8 3.9 2.6
3.1
0.0
10.0
20.0
30.0
40.0
50.0
60.0
55+
45-54
35-44
25-34
15-24 12.4 13.8 13.4 17.3 15.2
13.8 14.1 14.4 17.7
14.9
11.9 11.3 11.3
11.6 9.6
8.8 8.3 8.5
7.6
7.1 4.3 3.7 3.9
3.0
2.5
0.0
10.0
20.0
30.0
40.0
50.0
60.0
55+
45-54
35-44
25-34
15-24
51.3 57.2
49.2 51.3 51.4 48.7 42.8
50.8 48.7 48.6
(% Composition Unique Visitors) (% Composition Unique Visitors)
-
2014 07 15
comScore
100100
/
15-24
15-34
15-44
/
15-24
25-4415-2445-54
comScore Media MetrixARO 2014 5
143
122
109
147 102
116
0 50 100 150 200
15-24
25-34
35-44
45-54
55+
110
108
111
134
102
113
0 50 100 150 200
/
140
157 162
156
112
0 50 100 150 200
(Composition Index PV)
15-24
25-34
35-44
45-54
55+
111
108
139
122
102
104
128
107
0 50 100 150 200
/
(Composition Index UV)
-
2014 07 15
10comScore Segment Metrix
100
/
comScore Media MetrixARO 2014 5
229 224 198 186
125 123 120 116 96 89
363 345
101
279
163 155 131 110
140
234
/
124 123 105 90 107 88 94 95 89
64
150 153 120 122
144 117
200 247
-
2014 07 15
/
/
/
-
2014 07 15
(/)
6.27
6.13/4.79
4.523.92
7(76.8%70.4%)
7/
(32.6% ,30.1%)
7(18.4%)
-
2014 07 15
7
12-2
6-11
19
8-9
11
810
-
2014 07 15
(44.1%)
/
(53%62.6%)
(53.2%)
(52.3%)
6.8%
(25.7%)
-
2014 07 15
TOP 3
(58.3%)
/(37.9%)
///
(44.2%)
/
/
(37.8%)/
(33.3%)
(62.1%)
-
2014 07 15
TOP 3
/(57.8%
55.5%35.9%)
/
(19%)
/
/
/
3C/(42.4%)
(25.7%)
-
2014 07 15
/
59.3%
(44.5%)
(37.7%)
(36%)
-
2014 07 15
99.3%Facebook
Google+(47.9%)
() (43.7%)
(42.9%)//
(40.2%)
29
/
/
-
2014 07 15
Plurk()(60.1%)
Twitter()(58.1%)
(54.6%)
Plurk()20-29
Twitter()
19
()(38.5%)
()(37.1%)
(32.4%)
-
2014 07 15
PIXNET(49.9%)
Xuite(32.8%)
Yam - (27.8%)
PIXNET
20-39
XuiteYam -
40
/()(44.3%)/
()(34.5%)
(23.6%)
-
2014 07 15
/
/
Mobile0149.7%
Ptt(38.9%)Yahoo
+(38.8%)(34.9%)
Mobile01
30-39
Ptt20-34
Yahoo+
40
-
2014 07 15
LINE
94.8%Facebook Messenger(45.4%)
Skype(41.1%)
Facebook Messenger19
Skype
(80.9%)(53.7%)
/(41%)
-
2014 07 15
Media Metrix201459
8
/
Segment Metrix
/
-
2014 07 15
Facebook99.3%
/
LINE94.8%
App
-
2014 07 15
/
(/) 6.13 4.52 3.92 4.79 6.27
/
/
//
///
///
/
//
/ /
//
//
/ / //
/ / /
/ //
3C/ /
/ //
Facebook Google+
Plurk() Twitter()
PIXNET Xuite Yam -
Mobile01 Ptt Yahoo+
LINE Facebook Messenger Skype
()
//
()
()
/()
/()
/
-
2014 07 15
998 50.2%
992 49.8%
19 359 18.1%
20-24 210 10.5%
25-29 214 10.8%
30-34 249 12.5%
35-39 250 12.6%
40 708 35.6%
918 46.1%
495 24.9%
577 29%
(IX Survey)
CyberPanel 12
2014/06/192014/06/23
N=1,990
95%,2.2%20145
-
2014 07 15
comScoreUnified Digital MeasurementTM4
IAB
International Spiders and Bots List
Methodology
Global
PERSON Measurement
Global
MACHINE Measurement
Panel
Census
Unified Digital MeasurementTM (UDM)
Media Metrix
* comScore(UDM)unified(U)(u)
/
(Social Networking)(Blog)/
(Discussion/Chat)(Instant Messenger)
FacebookPlurkTwitter
yam
/
SkypeLine
-
IX
2014 07 15
-
20GMO ResearchASIA Cloud Panel
2014529523528520
527
IX
2014 07 15
-
IX
Key Findings
(81.5%)/
///
/
1(49.5%)
(123%)
1,171
839809
651
(73.7%55.7%)
(56.8%47.4%)
2014 07 15
-
IX
(81.5%)
80.5%
///
/(74.1%)
/(63.8%)
2014 07 15
-
IX
(1
49.5%)
(1
43.4%41.8%)
(123%)
2014 07 15
-
()
IX
1,171
839
809
651
2014 07 15
-
IX
(73.7%
55.7%)
(56.8%47.4%)
(37.8%)
2014 07 15
-
IX
2014 07 15
-
IX
2014 07 15
(ASIA Cloud Panel)
GMO ResearchASIA Cloud Panel 20
2014/05/022014/05/09
N=523 N=528 N=520 N=527
-
(02) 3322-2882 c
m marcom@insightxplorer.com
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