inspire 2013 - leveling the playing field between business and it- kaiser permanente
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Leveling the Playing Field
between Business and IT Ann Dailey
Manager
Kaiser Permanente
@KPNewscenter Business Leadership track
March 6, 2013
1:15 – 2:00 pm
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A not-for-profit health plan serving 9 million members in 9 states and the District of
Columbia whose mission is:
• To provide high quality, affordable health care services and
• To improve the health of our members and the communities we serve
Kaiser Permanente Recognized as a leading health care provider
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1. Data pulls were taking all day to run; frequently the job would then crash; we had no
way of diagnosing why the job crashed – the time constraint
2. We could not access large files – the size constraint
3. Errors occurred when data were manually entered – the accuracy constraint
4. Attempts to do fuzzy matching with SQL were ineffective – the text constraint
Before Alteryx
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After Alteryx, we benefited from increased speed – From 4 hrs to 6 minutes!
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After Alteryx, we could access larger files – From 2 MM to 8+ MM!
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After Alteryx, increased accuracy
Previously had to Key in Date:
• Manual typing can lead to wrong date
format
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Traditional sources for listening to our members:
1. Primary market research where we interview members
2. Quantitative categorization of membership types from operational systems
3. Complaints
Business Need: How can we better understand our members?
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What Clifford Geertz called “thick description” refers to specifying many details and
meanings such as we obtain from primary research and complaints
To “thin description” where we only have facts without the commentary such as we
obtain from membership categories in operational systems
Traditional sources for member information:
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Note thick description with small sample size on left and thin description with large
sample size on right
How can we acquire thick
descriptions of more members?
Thick Description
(small sample size)
Thin Description
(large sample size)
Gap
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The Alteryx textual analysis enabled us to get thick descriptions on
many members so we could distinguish among:
1. Members who renewed late due to benefit changes
2. Members who renewed late due to financial constraints
3. Members who renewed late due to life circumstances
4. Members who renewed late due to unknowns
Alteryx’ fuzzy matching bridges the gap
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The Mental Health Parity assessment integrates
12 data files; largest file is 3,585,422 records.
• Before Alteryx, one section of report ran for 2 days
• After Alteryx, report ran in under 37 minutes
Use Alteryx to assess the extent to
which we comply with Regulations
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Before Alteryx:
• We were unable to access the level of data required with existing tools.
Using Alteryx:
• We were able to extract the data, analyze and assess the impact related to the issues.
Regulatory issues tend to require
deep dives into the benefit data
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• Let the pendulum represent the
ability to leverage operational
data for business intelligence
• Alteryx moves this pendulum
closer to the business data artisan
Alteryx’ effect on Work Climate
IT
Developer Business
Data Artisan
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• “I have been going back and forth with the client today who needed this report
(Short Term Report) to track the missed Pre-Notes. Since understanding their need
is really vital, the ability to extract the data is very critical to a project or request
especially if we are still in the working phase of developing the report itself. With
Alteryx, we have a fast turnaround time that gets our clients involved in the QA
process of the report itself, making this the best tool for data extraction/pull.”
• “Our team delivered this Short Term Report 10 business days in advance!”
Business Analyst
August 10, 2012
User Testimonial – experience with
Alteryx to extract data for Client
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1. Increased the efficiency of integrating data from legacy operational systems and new
installations of workflow systems
2. Time and energy saved from manual data processing now spent on analytics
3. Resulting in more substantive analysis and in the enablement of business data artisans
How has Alteryx changed our work climate?
Thank You!
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Ann Dailey
Manager
Kaiser Permanente
@KPNewscenter
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