internet marketing cho người mới bắt đầu (bản tiếng anh)

INTERNETONLINE MARKETING

2013. By Mr.Song Tran - CEO Namviet Telecom Ltd

Just to share with my friends who are newbies at this !

Vài lời thưa trước khi bắt đầuTôi xin đặc biệt cảm ơn tới:

-RichardLoc, Giám đốc điều hành Công ty CP Onnet

-Internet, kho kiến thức tài nguyên vô tận

-Mong muốn được chia sẻ từ các đồng nghiệp và bạn bè của tôi

Tài liệu này tôi hoàn thiện trên cơ sở tổng hợp lại kiến thức từ khóa học Internet Business Mastery do Onnet tổ chức tại TP HCM và tự sưu tầm, học hỏi thêm các nguồn tài liệu từ Internet, đặc biệt là các số liệu dùng phân tích thống kê.

Tôi sử dụng tiếng Anh trong tài liệu này bởi 2 mục đích: Một là muốn tất cả những gì khi tôi chia sẻ cùng các bạn tại buổi nói chuyện ngày hôm nay sẽ được các bạn ghi chép lại bởi sự ghi chép sẽ giúp các bạn nhớ hơn và có sự tương tác tốt hơn, tôi tin chắc rằng ngày nay đa phần các bạn rất lười ghi chép. Hai là tôi có thể sử dụng để chia sẻ với những người bạn nước ngoài ở những quốc gia đang phát triển giống VN chúng ta mà không phải mất công dịch lại.

Nếu như sự chia sẻ của tôi giúp bạn nhìn ra được điều gì đó thú vị về Internet Marketing thì lời khuyên của tôi là hãy dành thời gian tham gia những khóa học chuyên sâu từ những chuyên gia, những người rất kinh nghiệm và thành công trong lĩnh vực này.

Các bạn vui lòng chuyển điện thoại về chế độ im lặng để chúng ta cùng bắt đầu

WHAT WILL WE ADDRESS ?

• Why Internet Marketing Now?

• What, Exactly, Is Internet Marketing?

• How to Do it Right?

Marketing Needs to Adapt

Outbound Marketing• Inside Sales• Telemarketing• Tradeshows• Seminars• Print Advertising• Direct mail/email

Inbound Marketing• SEO• Pay per click• Blogging / Blogosphere• Social Media / Buzz• Targeted Landing Pages• Marketing Analytics

Marketing Needs to Adapt

Outbound Marketing• Low response rate (1-5%)• Expensive / Wasteful• Becoming more difficult• “Interruption” based

Inbound Marketing• High response rate (20-50%)• Low cost / High ROI• Wide open playing field• “Permission” based

Why Internet Marketing Now?

• Traditional Marketing Tactics Becoming Less Effective

• Benefits of Internet Marketing– Targeted– Measurable– Cost-Effective– “Early Mover” Advantage Still Exists

Changes in Purchasing Behavior

• Buyers start purchasing process in search engines

98% Search in Google

Source: Marketing Sherpa

WHAT IS NEW MEDIA ?

Trust on your company !

On the Internet, a smaller company can out-market a larger company.

Size of budget and number of employees is less relevant.

David can beat Goliath, if he is smart about using the Internet.

But What, Exactly, Is Internet Marketing?

Key Components1. Website Design

2. Search Engine Optimization

3. Social Media Marketing

4. Email Marketing

5. Pay Per Click Advertising

Offline vs Online Shop

Good location

Good design

Good foods

Good price

Good services

Top Google location

Beautiful web design

Nice images

Competed price

Easy online support

Keys to success

Success

Good Team work

CEO

Designer SEOer Marketer

Good System

Website - Servers - Security - Supports

Good Products

Unique - Quality - Price - Services / Differences

Good MarketingSEM - SMM - EM - PPC - Forum - SMS Marketing

You need to do right now

Focus

Education

Commitment

Action

Positioning - Unique Advantage

Common Business Unique Business

Try to position & make your business be DIFFERENCE !

#

Website construction notes

Make your web be difference and

professional look, simple and clear

Try to use your real images of products

with detail but compact information.

Link to Social Networks: Facebook, LinkedIn, Youtube …

Be interactive & Easy contact, live support, email collector

Tools such as report, backup/restore, security issues

Remember content is key bring you to customer and searching machine (SEO). Test it with difference browsers before publishing

98% Search in Google

Asia Search EngineMarket Shares 2012/2013

http://www.my-life-in-china.com/online-marketing/asia-search-engine-market-shares-2012-2013/

Asia Search Engine& Internet Users in 2012

http://www.my-life-in-china.com/online-marketing/asia-search-engine-market-shares-2012-2013/

How people search ?

• 91% of internet users use a search engine1

• 87% of people click on natural search results• Only 48% even see paid ads• Most people search for information, smaller % for

commerce• People click on the word in results that matches their query

word1• 58% of all queries are three or more words

How people search ?• The Long Tail of Search:

• 3% of Excite’s search traffic was 3 keywords – 97% of the rest was in the “long tail”

• Amazon.com makes 57% of sales from keywords outside of the “popular” terms.

Natural Acquisition “Being Found” Online

Search Engine Ranking 101

It’s not about the keywords You want to be found on.

It’s about the keywords the searcher uses to find you.

Four things you need to know before SEO

Google Ad PlannerGoogle Ad PlannerGoogle Ad PlannerGoogle Ad Planner

SEO Analysic ToolSEO Analysic ToolSEO Analysic ToolSEO Analysic Tool

Google Global Market FinderGoogle Global Market FinderGoogle Global Market FinderGoogle Global Market Finder

Google TrendsGoogle TrendsGoogle TrendsGoogle Trends

Urber Suggest KeyToolUrber Suggest KeyToolUrber Suggest KeyToolUrber Suggest KeyTool

Build your system with oneway link

Your main Your main websitewebsite

FacebookPanpage

LinkedIn

Blog 1

Blog 2

Slideshare

Forums

Youtube

Six importance things with SEO

Keyword/Unique ContentsKeyword/Unique ContentsKeyword/Unique ContentsKeyword/Unique Contents

On Page OptimizationOn Page OptimizationOn Page OptimizationOn Page Optimization

TrafficeTrafficeTrafficeTraffice

BackLinks (#1 .edu; .gov)BackLinks (#1 .edu; .gov)BackLinks (#1 .edu; .gov)BackLinks (#1 .edu; .gov)

Pages Indexed (>200K)Pages Indexed (>200K)Pages Indexed (>200K)Pages Indexed (>200K)

Tool to check SEO quality

SEOmastering.com

woorank.com

ahrefs.com

Google command: site: yourweb

You have to make sure that all the task be verified !

You want to know what does your Competitor do for SEO? so easy for checking by using the same tool you will know:

- His keyword for SEO

- His backlinks

- His page rank

- His SMM, PPC …

Google Search Commands

- Put your keyword into “ ” for asking Google to find it exactly. Example: “online English course for beginner”

- Command: site: sitename keyword -> Find the keyword in sitename only.

- Command: Keyword :filetype. Example: online conference :pdf -> Find all document with .pdf format which contains “onlilne conference” keyword.

- Command: Keyword infographic -> Find the images which has information about keyword.

SMM - Social Media Marketing

Popular Social Media Sites, as of December 2011

SMM - How to do right

7 guys you must have:

Some notes with SMM

DO NOT PITCH YOUR PRODUCT

• Social Media is NOT like traditional media.• You are part of the conversation, not an announcer.

Use the "Rule of Thirds" Divide your participation into thirds1/3 of the time you talk about General Topics1/3 of the time you talk to people about them1/3 of the time you mention your offers and sales.

KEYS:

- Natural- Natural

- Grow daily- Grow daily

You know everything:

- Age

- Job

- Title

- Hobby

Facebook Marketing Principle

Look & Feel How they act

Email Marketing

http://www.silverpop.com/Documents/Whitepapers/2013/WP_EmailMarketingMetricsBenchmarkStudy2013.pdf

How to do right with EM

Accepted by Receiver Unwanted by Receiver

Build your email list (email DB)

Make it be good: title, content, …

Run from a good EM Tool

Some Clever Ways to GrowYour Email Marketing List

Create a new lead-gen offer -- like a free ebook or whitepaper -- and require visitors to provide their email address in order to get it .

Create a free, online tool or resource and have users sign up with their email address.

Encourage your current email subscribers to share and forward your emails by including social sharing buttons and an "Email to a Friend" button.

Create multiple email subscriptions types that you use to send more targeted content to specific segments of your marketing personas

Collect email addresses at offline events like trade shows, and import them into your database.

Collect email addresses from Internet.

What is a good email marketing

• Sender: Should be one impressed name with your brand or product.

• Subject: Very importance with your email. It should be unique and impress. Strange sign like [ ] …

• Content: Should be honor, straightforward, compact, clear contact. If for marketing a specified product you should: say it as a good solution, benefit, testimonial, call-to-action (offer with limitation of number and offering time). Let’s the receiver understand that your email is for him/her.

• Period of email repeating: 2-3 times/month

• Time: 8AM or 2PM from Monday - Friday

Free Tool & Pro Too for EM

FREE email templates:

http://activecampaign.com/templates

http://campaignmonitor.com/templates

http://spreademail.net/free-email-templates-download.aspx

Email marketing tools:

http://mailchimp.com

http://aws.amazon.com/ses

http://www.bitrix24.com/features/crm.php

EM Tips & Infographic

Blog Marketing

- Register a domain name (same your keyword is best) or do the same by creating your domain from blogger.com or wordpress.com -> using blog title same your keywords

- Create your subject name by including your keywords (unique, shock, with number ... ).

- Create your content: Say about your product as a solution with long tail keywords; Share your feeling about a film, story, book, a hot trend with honest. You should put a real image (if talk bout your product and remember setting image properties be your keywords); put your link or call-to-action … let your visitor can leave a comment.

- Search the best blog who is same your business in English then translate into your mother language and post to your blog (use Ms.Word to edit and use Notepad for content copying to your blog).

Forum marketing

Select your right & trusted forums

Make a good message:

- Title: Must have your keyword, you can combine with number, shock words or a question …

- Content: Must have your keywords, compact & clear with link or your contact.

Notes:

- Never break the forum rules

- Spend round 20 minutes everyday for keeping current in your forums.

- Bring useful information there, not only your business. Be 5 forums at least.

- Be yourself, don’t be Mr.Sales guy or try tobe someone else.

- Make your video file name by using your keywords (long tail keyword)

- Good content is key (unique, go viral) then it can be shareable to your visitor’s friends. Put Call-to-action begin and conclude with a slide that has an organizations branding, call-to-action, or contact information.

- Make it for SEO: these fields - title, description, tags, link building, location …

- Make the subtitle for your video

- Manage the comment: always reply

- Post the video link to your Facebook, Blogs

Marketing

Your marketing plan must have

• Goals in First 6 Months– Double web traffic– Double web leads– Website Grade above 70

• Goals in Following 6 Months– Double web traffic AGAIN– Double web leads AGAIN– Website Grade above 80

Some useful tools you may need

Video editor: Proshow Producer

PC Screen recorder: Ashampoo Snap

CRM Pro free 15 users: Bitrix24.com

Project Manager: Asana.com

Graphic tools: pff.me

Photofacefun.com

Picmonkey.com

Doc & Task Management by Gooogle Drive

Samples

Free trial

Coupons

Cash refunds

Free gifts

Buy 1, get 1 free

Price packs

Upsell

Giveaways

Cross-sell

Discount

Major Sales Promotion Tools

Commitment

GuaranteeFree shipping

Promotion references

Limited time

Limited number

Extra benefits

Customer need

Want to become professional?

http://www.internetbusinessmastery.vn

http://inet.edu.vn/khoa-hoc/3/internet-marketing.html

http://litado.com

http://inet.edu.vn/khoa-hoc/2/search-engine-marketing-seo.html

Tài liệu chia sẻ miễn phí tại

http://hoptructuyen.vn

http://namviettelecom.com

XIN TRÂN TRỌNG CẢM ƠN !