ireduce campaign presentation 2
Post on 04-Apr-2018
223 Views
Preview:
TRANSCRIPT
-
7/29/2019 iReduce Campaign Presentation 2
1/26
Office ofSustainability
iReduce
Campaign
-
7/29/2019 iReduce Campaign Presentation 2
2/26
Opportunity Statement The Office of Sustainability is working towards
making Virginia Commonwealth University
carbon-neutral by 2050. Virginia CommonwealthUniversitys Office of Sustainability, needs studentsto contribute by cutting the amount of electricaluse within the University.
-
7/29/2019 iReduce Campaign Presentation 2
3/26
Goal To motivate Virginia Commonwealth University
students to reduce the Universitys carbon footprint
by reducing electricity usage, helping VCUachieve American College and UniversityPresidents Climate Commitment.
-
7/29/2019 iReduce Campaign Presentation 2
4/26
Key Publics Students living
on-campus
Their individualbehaviors have agreater directconsumptioneffect on campus
as a whole
Students livingoff-campus
Their individualbehaviors arent adirect effect but itwill help them intheir personal lives.
-
7/29/2019 iReduce Campaign Presentation 2
5/26
SWOT AnalysisStrengths
Good for the environment
Feel good
People becoming more andmore open to the greenidea
Web & campus presence
Dashboard on website
Successful events/programs
Trying to engage studentsand faculty
Weaknesses Anonymous with efforts
Lack of focus on energy
Association with ZipCars Getting interest/participation
Accuracy of student feedback
Understanding of message isnot in sync with how itsprojected
Lack of promotion onstudent/faculty maintenancesolutions
-
7/29/2019 iReduce Campaign Presentation 2
6/26
SWOT AnalysisOpportunities
Become carbon-neutral by2050
Save VCU money on electricity
Encourage other universities towork towards going green also
Energy saving behaviors canbecome a natural part ofstudents' daily lives
Friends & family can learn fromstudents participating inenergy conservation
Threats Recession
Expensive process withintangible return
Lack of student interest
Price of eco-friendly products
-
7/29/2019 iReduce Campaign Presentation 2
7/26
Objective Increase the percentage of students who:
Turn off unused lights on campus by 20%
Unplug personal electronics by 10% Choose energy efficient lighting by 15%
-
7/29/2019 iReduce Campaign Presentation 2
8/26
Strategies and Tactics
-
7/29/2019 iReduce Campaign Presentation 2
9/26
Social MediaOutlets
GraphicalRepresentation
TacticalLiterature
Provide studentswith informationthrough:
Strategy 1:
-
7/29/2019 iReduce Campaign Presentation 2
10/26
Social Media Outlets
Facebook and TumblrAmazing execution by the Office of
Sustainability!
-
7/29/2019 iReduce Campaign Presentation 2
11/26
Social Media Outlets
TwitterTweet:
Facts about savingenergy
Tips on how to savemoney and energy
Photographs
Upcoming events
Contests News
-
7/29/2019 iReduce Campaign Presentation 2
12/26
Social Media Outlets
TweetsKeeping items plugged in
doesnt seem so bad, but youreactually wasting electricity,money, and hurting theenvironment. Please unplug!
Happy Earth Day! Happy Earth
Day to the best planet in theworld! Thanks for being ourhome!
Microwaves use less energy thanstovetop cooking. VCU students,
keep doing your part bymicrowaving those taquitos!#vcugoesgreen
Why is saving electricityimportant to you? Besttweets/pictures win a prize!
#vcugoesgreen
How do you saveelectricity? Besttweets/pictures win a prize!
Did you know that mostelectricity comes from energyproduced by fossil fuels such
A plastic bag that is notbiodegradable can take up to400 years to be broken down.
-
7/29/2019 iReduce Campaign Presentation 2
13/26
Logo
-
7/29/2019 iReduce Campaign Presentation 2
14/26
Background Graphic
-
7/29/2019 iReduce Campaign Presentation 2
15/26
Freshman Orientation
Tactical Literature
Informative literature for incoming students
Where to buy energy efficient products
How to conserve in residence halls
Energy efficient initiatives are already in placeon campus
-
7/29/2019 iReduce Campaign Presentation 2
16/26
Light Switch Decals
Graphical Representation
-
7/29/2019 iReduce Campaign Presentation 2
17/26
Glow in the dark paint
Graphical Representation
-
7/29/2019 iReduce Campaign Presentation 2
18/26
Special Messaging
Graphical Representation
-
7/29/2019 iReduce Campaign Presentation 2
19/26
Stall Seat Journal
Tactical Literature
February Dorm
CompetitionAwareness
Submit byJanuary 1, 2013
April How to keep
electricitydown duringthe summer
Submit byMarch 1, 2013
September Freshmen:
where to get
energy efficientproducts
Submit byAugust 1, 2013
November Energy saving
tips for students Submit by
October 1, 2013
-
7/29/2019 iReduce Campaign Presentation 2
20/26
SustainabilityTable
Lights OutEvents
conseRVAtioncup
Participation andAwareness Events
Strategy 2:
-
7/29/2019 iReduce Campaign Presentation 2
21/26
Sustainability Table
Tabling
-
7/29/2019 iReduce Campaign Presentation 2
22/26
Lights Out Events
Promote awareness with events Siegel Center
BLACKGREENGOLDAre You Afraid of
the Dark?
-
7/29/2019 iReduce Campaign Presentation 2
23/26
conseRVAtion cup
-
7/29/2019 iReduce Campaign Presentation 2
24/26
BudgetSocial Media $0
Freshman Orientation $0Light Decals $300 est.
Glow in the Dark paint (1 gal.) $150
Stall Seat Journal $0
Special Messaging $0
Lights Out Event
Siegel Center $0Are You Afraid of the Dark? $50 est.
Sustainability Table
Stickers/decals $520
Light bulbs $309
Printing $110
Belkin Conserve Socket $35conseRVAtion cup t-shirts $630
Total: $2,069 est.
-
7/29/2019 iReduce Campaign Presentation 2
25/26
2013 Energy Reduction Survey
Participation from students, will help inmeasuring energy reduction behaviors as
apart of VCUs Climate Commitment toneutralized greenhouse gases on campus
-
7/29/2019 iReduce Campaign Presentation 2
26/26
Comments | Questions
It was a pleasure to have worked with the Office of Sustainability
top related