japanese social gaming market: size and growth projections

Japan’sSocialGamingMarket:SizeAndGrowthProjec=ons

BySerkanToto,PhDwww.serkantoto.com

Imagecredit:DeNA

AboutMe

• Tokyo‐basedweb,mobileandgaming industryconsultant

• AdvisorforstartupsinJapanandtheUS• JapancontributorforTechCrunch.com

• Personalwebsite:www.serkantoto.com

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Japan‘sSocialGamingMarket:DominantDuopoly

DifferentSourcesOfferDifferentNumbers‐>Yano:Japan‘ssocialgamingmarketworthUS$1.4BillionIn2011

SizeOfJapan‘sSocialGamingMarket‐>ProjecHonfromSeedPlanning,December2010

SizeOfJapan‘sSocialGamingMarket‐>ProjecHonfromJPMorganJapan,June2011

2011: 213.4 billion yen

2012: 267.2 billion yen

2013: 308.4 billion yen

SizeOfJapan‘sSocialGamingMarket‐>ProjecHonfromMorganStanley,January2012

SizeOfJapan‘sSocialGamingMarket‐>ProjecHonfromYano,January2012

SizeOfJapan‘sSocialGamingMarket‐>ProjecHonfromNomuraResearch,January2012

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Twi?er:hIp://twiIer.com/serkantoto

LinkedIn:hIp://linkedin.com/in/serkantoto

Email:totoserkanATgmail.com