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->(#,$%?%"#,&$>F%?#,“Oakland Local is a nonpartisan, nonprofit media and capacity-building organization that promotes civic engagement and discourse on local issues that matter.”

Established Oct 2009 Non-profit Mission-driven Hyperlocal

Supported by • Grants • Contributions • Ad revenue • Training/consulting dollars

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Things media entrepreneurs think about

•  Defining your community •  Defining your team •  Managing the project •  Setting goals for success •  Product requirements & product development •  Setting milestones & keeping a schedule •  Reaching out to community •  Measuring your work via metrics

—and learning from the data

If you can’t measure the results, you haven’t thought it through

Setting metrics for success is the best focusing exercise you can do—and the best way to set expectations.

Things you can measure:

•  Impact: Number of users, change in real world, engaged partners •  Engagement: Unique visitors, time spent on site, comments posted, number of partners & posters •  Web impact: Page views, unique visitors, downloads •  Real world impact: What changed?

PARTNERSHIPS BREED SUCESS

Oakland Local case study: Local site launched with 29 partners—42 by end of year How did we make that happen? 1.  Conducted non-profit audit—Oakbase.com 2.  Identified key partners 3.  Met for discussions, input 4.  Adjusted Oakland Local idea based on partner input 5.  Defined partner role & recruited core partner group for launch

Measure your work; learn from the data

The best friends you can have:

•  Google analytics •  Facebook insite •  Google search •  Twitter search

Check stats daily, weekly, monthly

•  Compile & discuss •  Use to fine tune, refine approach, focus

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