jaws-ug 사례에서 배우는 aws 유저그룹 성장 방안
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How to grow the community-- from case of #JAWSUG --
Hideki Ojimahidekio@amazon.co.jp
Head of Japan MarketingAmazon Data Services Japan K.K.
Who am I ?
Hideki Ojima / 小島 英揮 / 오지마 히데키Head of Japan Marketing, Amazon Data Services Japan K.K. AWS 일본 마케팅 총괄로 2009 년부터 일본 시장에서의 모든 마케팅 활동들을 관장하고 있습니다 . 2010 년 처음으로 JAWS-UG (Japan AWS User Group) 을 조직하기 시작해 일본 유저 그룹의 성장을 지원해왔으며 , 현재 덕분에 JAWS-UG 는 일본 전역에 걸쳐 40여개의 조직으로 확대되었습니다 .
JAWS-UG = Japan AWS User GroupSince 2010 from Tokyo
宮崎
札幌
仙台
名古屋大阪
金沢
京都山口
佐賀 福岡
鹿児島沖縄
熊本浜松
静岡
長崎
神戸
大分湘南
岩手
福井
徳島
広島
つくば
横浜
さいたま
長岡
函館
青森
山形
秋田
中央線島根岡山北九州
会津
千葉東京
高知
愛媛うどん県
… and now there are 43 subsidiaries in Japan. (as of 2014/3/15)
March 15th 2014
The Annual Conference of JAWS-UG
© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.
JAWS Road Trip (Bus tour) 2014, March 14th (Fri)Participants: 80 +
JAWS DAYS CONFERENCE2014 March 15th (Sat)・ 7 Tracks, 50+ Sessions・ Registration: 1,300 +・ Attendees: 1,000 +・ Party & Lightning Talks Session Participants: 600 +
JAWS Community Leaders Meeting
2014, March 16th (Sun)
Why Community?
Peer talks work well for
ListeningLearningRespecting…. and having Fun!
Community is …
Knowledge GeneratorKnowledge ExchangerKnowledge Archives
about specific topics
JAWS-UG is …
Knowledge GeneratorKnowledge ExchangerKnowledge Archives
about AWS!
How to build & grow Community?
#1 Need key leaders who are willing to…
know new thingsteach and encourage otherslisten to others … and know the community
How AWS Japan built the communityContributors in groups are key: Finding Key contributors by AWS from multiple other communities and customers. Then, recruiting the contributes as leaders of the community.
<Key Criteria> Know the community’s activities Good Skills in tech and human communications Passion for knowing / teaching new technologies / business models<For Example: JAWS-UG Tokyo>
AWS Book Authors
Java CommunityWeb Developers
Community
Customers
Bloggers on Cloud Computing
#2 Finding the first followers from..
Meetups (including other communities)Social NetworkingDrinking! (<- Important!)
http://www.ted.com/talks/derek_sivers_how_to_start_a_movement
#3 Keep running communities continuously by…
Study Group/ Hands on (1:N)Drinking (N:N)SNS / Web (anytime, anywhere, anybody)
Of course, AWS Japan is always supporting JAWS-UG growth.
2011
2010
2012
2009
20132014
Key Triangle for community growth
[Study Group] => Information Exchange & Generation [Drinking] => Know each other in person[SNS/Web] => Keep and strengthen the engagement
Beginners for AWS
Join! Information feedEncouraging & Mentoring
Feedbacks
Connect!!
Connecting each community triangle…Creating stronger
communities
Some key Items for community growth….
Icon Images(on Stickers, T-Shirts, Web…etc)
Hashtag (for Twitter, facebook, Blog, Youtube..)
Recognition
#jawsug#jawsdays
Next Challenge : E-JAWS(Enterprise JAWS-UG)
“CIO talks CIOs” Community
You can start Today!
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