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 JBLBOSE

SONY

Submitted to

Prof. B K 

KUMAR 

SALES & MANAGEMENT

AshishDhakal

37

BhaveshRathi

BBA 18

NibeshBasnet

BBA 17

Batch : fall(11-13)

Section : A1Product : Sound

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SONY

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Presentation Outline

§ Company Profile

§ Retailer Analysis

§ Customer Analysis§ Conclusion

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 JBL

 TypeHome and Pro AudioManufacturer

Industry Audio

HeadquartersNorthridge, CA, UnitedStates

Key people James Bullough Lansing,

FounderProducts Amplifiers, Loudspeakers

Parent Harman International

Websitewww.jblpro.com,

www.jbl.com

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 JBL 1946 

•  JBL is an American audio electronicscompany currently owned byHarman International.

•  There are two independent divisionswithin the company — JBL Consumerand JBL Professional.

• In 1955 the brand name JBL wasintroduced to resolve ongoingdisputes with Altec Lansing

Corporation.3/27/12 44

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BOSE

Type Private

Industry Consumer electronics

Founded 1964

HeadquartersFramingham, Massachusetts,U.S.

Key peopleAmar Bose, Founder andChairman

Bob Maresca, President

ProductsLoudspeakers, headphones,audio equipment, car audio

Revenue US$2 billion[1]

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BOSE•

 The Bose Corporation is an Americanprivately held organization, based inFramingham, Massachusetts, that specializes inaudio equipment

• Bose is best known for its loudspeakers, noise-cancelling headsets, and automotive soundsystems

•

In 1993 Bose opened its first store inKittery, Maine. Since then Bose has opened 160stores in the U.S. and numerous locationsworldwide.

• Bose stores feature a 15- to 25-seat theater3/27/12 66

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SONY 

 Type Public company

Industry Conglomerate

Founded 7 May 1946

Founder(s) Masaru IbukaAkio Morita

Headquarters Minato, Tokyo, Japan

Area served Worldwide

Revenue US$ 86.64 billion (2011)

Operating income US$ 2.41 billion (2011)

Net income US$ -2.96 billion (2011)

 Total assets US$ 155.94 billion (2011)

 Total equity US$ 30.74 billion (2011)

Employees 168,200 (2011)3/27/12

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SONY •

Sony is one of the leading manufacturersof electronics products for the consumerand professional markets.

•

Sony has historically been notable forcreating its own in-house standards fornew recording and storage technologies

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ANALYSISWhen the customer is notwilling to buy the product

then what will a salesperson

do and why?

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a oes a sa esperson obesides discussing the

features?

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H ill l h l

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How will a salesperson helpthe customer visualize the

need of the products?

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objection to the price of a

product, then how will asalesperson respond?

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D

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Do sa esperson on y sa ewhat customers ask for?

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create a relationship withthe customer?

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If given a choice, which

brand sound system wouldyou prefer?

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What is your budget whilepurchasing sound system?

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most while purchasingsound system?

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while purchasing sound

system?

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How do you often use yourspeaker on?

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while purchasing soundsystem?

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ANALYSIS

• As per the above survey conducted inBangalore, we found out that JBL is leadingthe market with highest market share.

•

 JBL has successfully penetrated the uppersegment market.

•  JBL is mostly preferred by the business

segments like Cinema halls, Gym, Eventmanagement companies, Clubs etc.

• Most of the customers are willing to payprice between Rs. 4000 – Rs. 10000.

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CONCLUSION

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The house is openfor questions!

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