kaslink - valtioneuvosto.fi · 2015: raino kukkonen jÄÄ elÄkkeelle –tuomas kukkonen...
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KASLINK
INNOVAATIOLLA JA KANSAINVÄLISTYMISELLÄ KASVUUN, KASLINKIN KOKEMUKSIA
MISTÄ TÄNÄÄN PUHUTAAN
• KASLINKIN TARINA
• MIKSI KAURA?• Kuluttaja trendit• Markkinakehitys• Kauran terveellisyys
• KANSAINVÄLISTYMISEN ELEMENTIT• Tuotteet / laatu• Brändin viestit• Asiakaskanavat• Lähestyminen markkinoille
KASLINKIN TARINAINTOHIMONA RUOKAINNOVAATIOT
2006:YRITYKSEN KAIKKI TOIMINNOT SOTKAMOSTA KORIALLE
2011:LAKTOOSITTOMIEN MAITOJUOMIEN VALMISTUS ALKAA
2015: RAINO KUKKONEN JÄÄ ELÄKKEELLE – TUOMAS KUKKONEN TOIMITUSJOHTAJAKSI
2017:BRÄNDILIIKETOIMINTA KÄYNNISTYY, KASVIPOHJAISTEN TUOTTEIDEN VALMISTUS ALKAA
2001 2005 2010 2015
KASLINKIN TARINA
2002: TUOTANTO ALKAA KORIALLA: MAITOPROTEIINI-JAUHEET, PÄÄ- JA JÄLKIRUOKA-KASTIKKEET
2018
2014:VALTAKUNNALLINEN YRITTÄJÄPALKINTO
ENSIMMÄINEN OMA PAIKALLINEN BRÄNDI
2018:
2018:JYRKI KARLSSON TOIMITUSJOHTAJAKSI – OMISTAJAT KESKITTYVÄT KANSAINVÄLISTYMISEEN
2001: RAINO KUKKONEN PERUSTAA YRITYKSEN
2011:MAAKUNNALLINEN YRITTÄJÄPALKINTO
2019: KASLINKISTAOSA FAZER GROUPIA
MIKSI KAURA?
GLOBAL CONSUMER MEGATRENDS
NORDIC
NORDIC FOOD IS SEEN HEALTHY AND
APPRECIATED FOR HIGH FOODSAFETY STANDARDS
FLEXITARIAN TREND
CATEGORY OF PLANT BASED PRODUCTS IS
SIGNIFICANTLY GROWING
HEALTHY FOOD
INCREASING KNOWLEDGE OF HEALTHY LIFESTYLE
AND DEMAND OF NATURAL FOOD
ON-THE-GO
BUSY LIFESTYLE CREATES MORE DEMAND FOR EASY BUT YET HEALTHY FOOD
What is trending all over the world and what consumers expect from the food they eat?
KASLINK FOODS OY LTD. | 2019 | CONFIDENTIAL
G O O D F O R S T O M A C HActive digestion is the base of health. Oat is slow-digesting carb and it helps in weight
control*
B A L A N C I N G T H E B O D YBeta-glucan which occurs naturally in oat helps keeping cholesterol on a good level*. It
supports the wellbeing of the gastrointestines* and its balancing blood sugar levels*
N U T R I T I O U SOat contains plenty of fibre, beta-glucans, zinc, iron, magnesium, unsaturated fat and
carbohydrates.
S U S T A I N A B L EOat production has a low carbon footprint compared to some other plant based
ingredients and regular milk.
HEALTH AND ENVIROMENT
KASLINK FOODS OY LTD. | 2019 | CONFIDENTIAL * = Official health claims approved by European Food Safety Authority (EFSA)
There are several reasons why we use oat in our products. Not only that oat products taste great oat has well known health benefits.
KANSAINVÄLISTYMINENASKELEET KANSAINVÄLISTYMISEEN
GET BASICS RIGHT
KASLINK FOODS OY LTD. | 2018 | CONFIDENTIAL
SAFE AND EASY TO USE
Our products are packed into packages which guarantee product safety and best possible user experience
whether at home or on-the-go.
SUSTAINABILITY AND HIGH QUALITY
Environmental sustainability is in the center of the whole product life cycle from ingredients to production
processes and packages.
TASTY AND HEALTHY
All products must always meet and exceed consumer taste expectations and support healthy lifestyle.
11
KASLINK FOODS OY LTD. | 2018 | CONFIDENTIAL
CLEAR BRAND MESSAGE
12
UNDERSTAND YOUR SALES CHANNELS
FOOD SERVICE
OAT PRODCUTS ARE A SUITABLE ALTERNATIVE TODAIRY MILK AND CREAM IN HORECA-SECTOR.
FOOD INDUSTRY
MANUFACTURES OF READY MEALS, ICE-CREAM AND BEVERAGES CAN BENEFIT OUR PRODUCTS AS AN INGREDIENT.
RETAIL
A WIDE VARIETY OF DRINKS, COOKING PRODUCTS ANDSNACKS AVAILABLE FOR RETAIL CONSUMERS.
KASLINK FOODS OY LTD. | 2018 | CONFIDENTIAL
13
SELECT YOUR MARKET AND GO-TO MARKET MODEL
• FULL-MARKET ENTRY
• SELECTIVE MARKET ENTRY
• SINGLE CUSTOMER ENTRY
• PL/WL ONLY ENTRY
FULL-MARKET ENTRY
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