kel marketing presentation 2

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MARKETING & ADVERSITSING

ENGLISH for MARKETING & ADVERTISING

KHOI HUYNHENGLISH FOR

MARKETING & ADVERSITSING

Part 1

Focus on Marketing

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MARKETING & ADVERSITSING

IMPORTANT

DEFINITIONS

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MARKETING

Tìm kiếm khách hàng ?

TIẾP THỊ ?

Bề nổi của doanh nghiệp?

QUẢNG CÁO?

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72Value

Value

Value

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ADVERTISING(quảng cáo)

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ADVERTISINGLà hình thức truyền thông phi cá nhân thông qua phương tiện truyền thông

trả phí giúp doanh nghiệp giới thiệu thông tin (s.phẩm, d.vụ, …)

Television Newspapers & Magazines

Internet (website, forums …)

Offline(road show, trade show …)

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ADVERTISING

TỐN KÉM? (costly?)

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ADVERTISING 8:00pm/9:00pm 80,000,000 VND / slot

10:30-00:00pm New Year’s Eve 160,000,000 VND / slot

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ADVERTISING

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ADVERTISING

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PUBLIC RELATION (PR)

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PUBLIC RELATION (PR)

Tổ chức quản lý hình ảnh trong

mắt công chúng thông qua 1 tiếng

nói thứ ba

Trong PR, tổ chức không hoàn toàn làm chủ những

thông điệp về hình ảnh của mình

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PUBLIC RELATION (PR)

Trong PR, tổ chức không hoàn toàn làm chủ những

thông điệp về hình ảnh của mình

Bad image

Minimize Effects

Good image

Let the public decide

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PUBLIC RELATION (PR)Bad image

Minimize Effects

Good image

Let the public decide

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MARKETING & ADVERSITSING

PUBLIC RELATION (PR)Bad image

Minimize Effects

Good image

Let the public decide

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MARKETING & ADVERSITSING

PUBLIC RELATION (PR)Bad image

Minimize Effects

Good image

Let the public decide

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MARKETING & ADVERSITSING

PUBLIC RELATION (PR)

Quản lý danh tiếng với mong muốn có được sự thấu hiểu của công chúng tạo ra ảnh hưởng tới hành vi của mọi người

Good image

Let the public decide

CUSTOMER

GOVERNMENT

PRESS

INVESTORS

EMPLOYEES

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BRANDING(thương hiệu)

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MARKETINGADVERTISING

PUBLIC RELATIONS (PR)

BRANDING

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IMPORTANT

CONCEPTS/TECHNICAL WORDS

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MARKETING & ADVERSITSING

IMPORTANT

CONCEPTS/TECHNICAL WORDS

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LAUNCH (v) We have just launched our marketing campaign last month.

IMPORTANT

CONCEPTS/TECHNICAL WORDS

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CLIENT (n)

IMPORTANT

CONCEPTS/TECHNICAL WORDS

CUSTOMER (n)

CONSUMER (n)

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Inbound Marketing

IMPORTANT

CONCEPTS/TECHNICAL WORDS

Outbound Marketing

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IMPORTANT

CONCEPTS/TECHNICAL WORDS

Outbound Marketing

Tradeshow

Conferences (hội nghị chuyên đề)

Emails/Letters

Telesales

Advertising (TV, blog, website,

newspapers …)

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IMPORTANT

CONCEPTS/TECHNICAL WORDS

Inbound Marketing

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MARKETING & ADVERSITSING

IMPORTANT

CONCEPTS/TECHNICAL WORDS

Inbound Marketing

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IMPORTANT

CONCEPTS/TECHNICAL WORDS

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IMPORTANT

CONCEPTS/TECHNICAL WORDS

line (n)

- product line stretching

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IMPORTANT

CONCEPTS/TECHNICAL WORDS

Product period (n)

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IMPORTANT

CONCEPTS/TECHNICAL WORDS

Pricing Strategy / Policy

Price Skimming hớt váng

Penetration Pricing xâm nhập

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Part 2

Focus on Advertising

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MARKETING & ADVERSITSING

Advertising Market

Group 1: Advertiser

Group 2: Advertising Service Supplier

Group 3: Advertising Service Agency

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Group 1: Advertiser

Advertising Market

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Group 2: Advertising Service Supplier

Advertising Market

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Công ty thiết kế, in ấn (design & print)

Bao bì (packaging), Nhãn hiệu (Trademark), Logo

Ấn phẩm quảng cáo (marketing printed matters) Eg: poster, leaflet, ticket, namecard

POSM (point of sales material)

Group 2: Advertising Service Supplier

Advertising Market

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Printed Matters Sample

Group 2: Advertising Service Supplier

Advertising Market

Poster

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Printed Matters Sample

Group 2: Advertising Service Supplier

Advertising Market

Leaflet

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POSM sample

Advertising Market

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Công ty quảng cáo ngoài trời (Outdoor Advertising)

Panel / Billboard

Bảng hiệu (fascia)

Group 2: Advertising Service Supplier

Advertising Market

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Bus advertising (transit advertising)

Group 2: Advertising Service Supplier

Advertising Market

Banner, bandroll

Công ty quảng cáo ngoài trời (Outdoor Advertising)

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Công ty làm phim quảng cáo (TVC) (broadcast advertising)

Group 2: Advertising Service Supplier

Advertising Market

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Phòng chụp ảnh chuyên nghiệp (Photo Studio)

Group 2: Advertising Service Supplier

Advertising Market

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Công ty tiếp thị trực tiếp (direct marketing)

Group 2: Advertising Service Supplier

Advertising Market

Direct email TelemarketingE-Marketing

D2D Marketing

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Công ty nghiên cứu thị trường(market research)

Group 2: Advertising Service Supplier

Advertising Market

Cimigo AC-Nielsen

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Group 3: Advertising Service Agency

Advertising Market

Vietnam Media Agency