keynote presentation

Keynote Address. APMMC 2013.

Prof Dr Ernest Cyril de RunUniversiti Malaysia Sarawakdrernest@feb.unimas.my

"So you're attending APMMC."

What is a Keynote Speaker?

• A Keynote Speaker should be able to capture the essence of your meeting and be able to highlight it to your audience in a short period of time.

• The keynote lays the framework; flag up a larger idea –a literary story, an individual musical piece or event.

• The keynote address or keynote speech is delivered to set the underlying tone and summarize the core message or most important revelation of the event.

What is APMMC?

• Academics sharing of their work• Started with marketing, added economics, then

management

• The idea – a place for academics in Asia Pacific to meet and discuss their work;

• Ties in with the faculty’s vision: Towards RegionalEconomics, Business, and Entrepreneurship Scholarship

What is APMMC?

• The first time I ran this conference, was while the Faculty was at the East Campus and the conference was run in one of the classrooms.

• Small number of people• Special Branch coming to ask about the

foreign participants.

• Moved on to hotels

APMMC 2013• The theme – Sustainable business strategies: Shaping the future of Asia Pacific Region.

• Covers: Concepts, theories and research methods in marketing and managementBuyer/consumer behaviourOrganizational behaviourPersonal selling and sales managementStrategic management & corporate managementTechnology management/MISE-Business/E-commerce/ Internet MarketingTotal quality managementOperational managementEntrepreneurship, innovation and creativityTourism and hospitality managementEnvironmental managementHealthcare managementHalal industry (Special symposium track)Others

APMC 2005

APMC 2007

APMC 2009

APMC 2011

Keynote SpeakersAPMC

The Essence of APMMC

• Informal• Fun• Informative• Networking• Build up staff

Underlying tone of APMMC

Fun• R&R• Shopping• Visiting new places• Trying new food• Watching new cultural

performance

Work• Job of lecturer

– Teaching – Publishing– Grants– Contribution to society

• Networking• Discussion & Knowledge

building• Tie in with business world

The larger idea• All work makes Jack a dull boy and Jill no better!

• What is being done by colleagues• Networking

• In a relaxed mode

What does this mean to you?

• Hopefully you will see your job (research and publication) as FUN

• Hopefully you will experience APMMC as FUN• You will be able to share and gain information

and knowledge• Make new friends and networking partners• Be MOTIVATED

Thank you.Prof Dr Ernest Cyril de Run