keyword research for lazy seo professionals

Post on 14-Apr-2017

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Boaz Sasson | Head of Performancesas son@ s im i l a rwe b .com

Keyword Research for Lazy SEOs

sasson
Inroduce myself, today we'll go over how to do kw research quikcly and without any pain

Every Website

Traffic Trends Desktop & Mobile Referring Traffic

Keywords Advertising Analysis

Popular Pages

Every App

Current User Installs Active Users

Engagement per app Retention Analysis

App store optimization

Every Country

We Reveal the Secrets of Online Success

sasson
Inrrodce SW and what i do there - ToFu (seo, ppc, social, disstribution)

Harvest your competitors’ fruit

(who wants to give me all their keywords plz)

60,000 keywords in less than 60 seconds

Sort your harvest into useful data

The resurrection of keyword density!!!

So, I guess this makes us Excel groupies?

The 2 word phrases are your main terms, yum

Filter by broad themes, then re-densify

Keywords grouped by theme

• Harvest keywords from leading/competing sites

• Clean up the list

• Sort by keyword density

• Fine-tune, filter and recheck by density

Takeaways:

13/20

Thank YouBoaz Sasson

sas son@ s im i l a rwe b .com

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