kjedelederforum, september 2010

sosiale medier

Øyvind Solstad

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Kommunikasjonsrådgiver digitale medierCarat Interactive

oyvind.solstad@carat.com

Nei jammen… NEI

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talesam

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mediersosiale

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2 400 000av 4 900 000

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66 %

61 %

41 %

38 %

37 %

31 %

26 %

25 %

25 %

24 %

24 %

NRK1

TV2

Facebook

NRK P1

VG Nett

TV Norge

NRK2

VG (papir)

P4

Dagbladet.no

TV3

Source: TNS Gallup, Forbruker & Media, første kvartal 2010.

Mediebruk pr dag

192 231309

500

1179

1336

Brazil Indonesia USA Facebook India China97 11 12 13

Befolkning

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50%

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22%av alle klikk

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❤

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Har dere kunder som dere?♥

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meg

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Hur styr ni vad de anställda säger på sociala medier?

– Det går ju inte att styra. Men det är ungefär som när du

sitter på en middag. Då är det självklart att du inte pratar om

företagshemligheter. Det där regleras övergripande i

anställningsavtalet.

Lars Wallmark, Teliasonera

En stemme...

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Gary Vanyerchuk

“We get very usedto things very fast.

Consumers are going to expect a far greater level of customer service.”

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mobil

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2013:66x

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2015:mobil > desktop

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privat

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alltid med

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GPS

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nå

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realtime is the new primetime

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#

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#hudsonriver

#iran

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her

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Mennesker er av naturenav sosiale vesener.

Aristoteles

sted

kontekst

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"Why move? These kids live online. At lunch, before school, and all night, they're coming in, talking trash, sending around photos, chatting.

Online, you can be a peer. You can hop into these discussions, play the games, chord with

one hand while chatting up some hottie a couple thousand miles away.

Cory Doctorow - Eastern Standard Tribe

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En gjennomsnittlig

ungdom bruker hele

7,5 timer pr døgn på

elektroniske dingser.

7,5hours

twitter

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CNN.com sammenlignet med Twitter.com

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Homo Connectus

Homo Sapiens

Fra det tenkende mennesket til det tilkoblede mennesket:

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Ingen vei tilbake

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Old-school marketing is about getting customers to do things.

Web marketing is about helping customers do things.

There's a world of a difference.

Gerry McGovern

Øyvind Solstad

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Kommunikasjonsrådgiver digitale medierCarat Interactive

oyvind.solstad@carat.com

Mange av bildene i denne presentasjonen er lisensiert med

Creative Commons. Takk til alle som legger ut bildene sine med en lisens

som gjør at jeg kan bruke dem!

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Slide 1: http://www.flickr.com/photos/redbulbul/507645727/Slide 3: http://www.flickr.com/photos/soniaphoto/3500292069/Slide 4: http://upload.wikimedia.org/Slide 5: http://www.flickr.com/photos/alfinaldeesteviaje/2378770655/Slide 6: http://www.flickr.com/photos/restlessglobetrotter/2149696743/Slide 7: http://www.flickr.com/photos/sami73/857994868/Slide 14: NRK P3Slide 18: http://www.flickr.com/photos/gi/2076045/Slide 21: http://www.flickr.com/photos/gomattolson/1161833340/Slide 22: http://www.flickr.com/photos/beggs/34117133/Slide 29: http://www.flickr.com/photos/yourdon/3599753183/Slide 32: http://www.flickr.com/photos/ydhsu/3183824689/Slide 33: http://www.flickr.com/photos/goincase/3327047072/Slide 34: NASA

Photo credits:

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Slide 35: http://www.flickr.com/photos/johnnymyrenghenriksen/3969484771/

Slide 39: http://www.flickr.com/photos/ramdac/172451690/

Slide 44: http://www.flickr.com/photos/bike/3336040653/

Slide 48: http://www.flickr.com/photos/charlie_cravero/317802512/

Slide 58: http://www.flickr.com/photos/moriza/96724309/

Slide 62: http://www.flickr.com/photos/emdot/32179191/

Slide 70: http://www.flickr.com/photos/balladist/2441098910/

Slide 73: http://www.flickr.com/photos/a4gpa/482617677/

Slide 74: http://www.flickr.com/photos/untitlism/19865465/

Photo credits:

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http://oyvindsolstad.com

http://twitter.com/oyvind (English)

http://twitter.com/osol (Norwegian)

Phone: +47 97 11 12 13

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