[kug pp 31st] product 2.0 (by pengdo)

Product 2.0

2009.2.5

pengdo@dooing.net

생산자소비자

소비자는 멍청하다

CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS1

CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS2

CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS3

생산자는 더 멍청하다

CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS1

CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS2

CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS3

생산자소비자

생산자소비자

Product 2.0

소비자파워

생산자파워

20세기 초

“품질”20세기 말

“유저리서치”

현재

“Product 2.0”

Product 1.0 Product 2.0

디자인

평가

의사결정

수익배분

http://threadless.com

http://ryzwear.com

http://infectious.com

http://sellaband.com

http://redesignme.com

http://www.ideastorm.com

http://mystarbucksidea.force.com

소비자는 멍청하다X

소비자는 똑똑하다

ONE MORE THING

dooing.net

이미지 출처

- http://www.flickr.com/photos/pntphoto/867516607/

- http://www.flickr.com/photos/jimheid/1337510226/

- http://farm4.static.flickr.com/3091/3189205023_f233ac3f0c_o.png

- http://www.flickr.com/photos/bizarre07/3030127180/

- http://www.flickr.com/photos/happilydepressed/295271476/

- http://en.wikipedia.org/wiki/File:NewCokeCan1985.jpg

- http://www.movist.com/movies/viewgallery.asp?mid=1828&tp=p&num=2

- http://www.flickr.com/photos/spinch/2397133964

- http://www.flickr.com/photos/sometoast/492144493/

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