lean product development - building something your users want to buy - wc toronto 2013

Lean Product DevelopmentBuilding Something Users Want to Buy

Asking the Right Ques.onsAus.n W. Gunter

Aus$n W. GunterContent + Community

@aus.ngunteremail: aus.n@wpengine.com

Monday, August 12, 13

INTRODUCTION

As a WordPress entrepreneur, your goal is to build amazing things that will make the world a beDer place or change people’s lives, and hopefully, that means they’ll want to pay you for the experience. There’s a way to analyze customer behavior before you ever write a line of code to make sure your customers want what you’re building.

The goal of this talk is to challenge your assump5ons.

We’ll cover a four-‐part process developed to understand why people use soKware products, and how they become deeply ingrained in people’s lives.

• Target a specific customer-set

• Design a product that will solve their problem

• Become habit-forming

• Target a specific customer-set

• Design a product that will solve their problem

• Become habit-forming

A Repeatable Process

STEP 1What’s the Trigger?

STEP 2What Ac.on is required?

STEP 3How does the product Reward?

STEP 4What’s the Commitment or Investment?

Hooked Process

STEP 1What’s the Trigger?

STEP 2What Ac.on is required?

STEP 3How does the product Reward?

STEP 4What’s the Commitment or Investment?

A d d i c t i o n s v s . H a b i t s

External or Internal

Step One: The Trigger

• The Tribe

• The Hunt

• Sex

Step Two: The Action

Interacting with the Product

Motivation and Ability

Step Three: Commitment

Step Four: Variable Rewards

• The Tribe

• The Hunt

• Sex

Interviewing Customers

Austin W. GunterContent + Community

@austingunteremail: austin@wpengine.com

The Audience: Who Are they?

• 30-50 Potential Customers

• 8-10 Questions

• A Spreadsheet

External or Internal

Step One: The Trigger

Trigger Questions

• When would you use this?• How does this solve a problem

for you?• Are there times you wish you

had something that solved this problem?

Step Two: The Action

Interacting with the Product

Action Questions

• How hard was it to use the product for the first time?

• Did you have to search on Google for anything before it worked?

• Did the product do what you expected it to?

Step Three: Commitment

Commitment Questions

• Would you recommend this to your friends?

• What was the part you hated the most about the product?

• If this product were free would you use it? Would you pay $10 per month for it?

Variable Reward Questions

•What did you expect from using the product?

•How did the product live up to your expectations?

•When you had finished, did you achieve what you intended to?

THANK YOU

lean product development - building something your users want to buy - wc toronto 2013

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