lean startup - einführung für den lean startup circle

Lean Startup – eine EinführungVortrag beim Lean Startup Circle FrankfurtRheinMain am 12.3.2014

Build

MeasureLearn

Paul Herwarth von Bittenfeld

Seit 2003 als Projektleiter, später als Product Owner und aktuell als ScrumMaster bei //SEIBERT/MEDIA tätig.

Scrum Product Owner (CSPO) und Scrum Professional (CSP)

Twitter: @pherwarth

LEAN STARTUP

http://www.flickr.com/photos/betsyweber/6719450919/

„„A startup is an organization A startup is an organization dedicated to creating something dedicated to creating something new under conditions of new under conditions of extreme extreme

uncertaintyuncertainty.“ - Eric Ries.“ - Eric Ries

http://www.flickr.com/photos/mikebehnken/5007703932/

http://www.flickr.com/photos/myfuturedotcom/6053042920/

Der Build – Measure – Learn-Zyklus

http://practicetrumpstheory.com/wp-content/uploads/2009/12/buildmeasurelearn.jpg

MinimumViable

Product(MVP)

Lean Canvas für ein Social Media Tool

● Painful aggregation of data over different services

● Easy to use

● One-shop-stop for Social Media Metrics

● One tracking for all services

● Personal analytics dashboard

● Number of Active Users

● Revenue

● Scrum team financed by existing business

● Social Media Heavy User (Twitter, Facebook, …)

● Small businesses

● Hosting

● Development

● Freemium

● Micro payments

● Marketing

● Performance tweet

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"Your business model is your product" - Ash Maurya

Beispiele

http://www.flickr.com/photos/sea-turtle/5167883243/

http://www.flickr.com/photos/eugeniot/7698510122/

http://www.flickr.com/photos/fuzzhead/8141369585/

Fragen, Erfahrungsaustausch und Feedback gerne via:

Twitter: @pherwarth

XING

LinkedIn

Links:

Offizielle Website: theleanstartup.com

Blog von Ash Maurya: practicetrumpstheory.com

Deutsche Übersetzungen von Ash Maurya-Artikeln: blog.seibert-media.net