lifecycle marketing

Lifecycle Marketing

The Future Face of Digital Business Cambridge, MA, October 2010

The Future of Online Marketing is Now

Online Marketing Paradigm Shift

Outbound• “Visitors” not People• Display & Search Advertising• What’s a Conversion?• Website• Get more Pageviews

1st Generation

Online Marketing Paradigm Shift

Outbound• “Visitors” not People• Display & Search Advertising• What’s a Conversion?• Website• Get more Pageviews

1st Generation

Inbound• “Leads” not People• Content Generation• SEO Black Magic Hacks• Convert via Brute Force• Acquisition not Conversion• Website + Social Media• Get more Leads

2nd Generation

Online Marketing Paradigm Shift

Outbound• “Visitors” not People• Display & Search Advertising• What’s a Conversion?• Website• Get more Pageviews

1st Generation

Inbound• “Leads” not People• Content Generation• SEO Black Magic Hacks• Convert via Brute Force• Acquisition not Conversion• Website + Social Media• Get more Leads

2nd Generation

Lifecycle• People & Customers• Your Brand is Everywhere• The Message is the Product• Service not Marketing• Referrals not Affiliates • Conversion not Acquisition• Get more Customers

3rd Generation

Marketing 1.0: Outbound Marketing

Marketing 1.0 Outbound Marketing

Marketing 1.0 Outbound Marketing

Marketing 1.0 Outbound Marketing

Marketing 1.0 Outbound Marketing

Marketing 2.0: Inbound Marketing

Marketing 2.0 Inbound Marketing

Marketing 2.0 Inbound Marketing

Marketing 2.0 Inbound Marketing

Marketing 2.0 Inbound Marketing

Marketing 2.0 Inbound Marketing

Marketing 2.0 Inbound Marketing

Marketing 2.0 Inbound Marketing

Marketing 3.0: Lifecycle Marketing

Marketing 3.0 Lifecycle Marketing

by Kathy Sierra

Marketing 3.0 Lifecycle Marketing

Marketing 3.0 Lifecycle Marketing

PassionateCompany

Marketing 3.0 Lifecycle Marketing

PassionateCustomer

Marketing 3.0 Lifecycle Marketing

PassionateService

Marketing 3.0 Lifecycle Marketing

by Joshua Porter

InboundMarketing

LifecycleMarketing

Outbound Marketing

Lifecycle Marketing: Get Started

Components of Lifecycle Marketing

CustomerAnalytics

RelevantMarketing

CustomerService

Customer Analytics

Relevant Marketing

Customer Service

Happy Customer

David Cancel

Twitter: performablehttp://www.performable.com

Thank You!