location is what makes mobile mobile

Skyhook Local Favesfor Esquire

June, 2010

Skyhook Overview

• Skyhook’s Core Location combines signals from Wi-Fi, GPS and cell towers to quickly and accurately determine device location

• Deployed on over 100m devices, 300m location requests / day

Skyhook’s Wi-Fi Database in Manhattan!

Select Customers!

How do we do it?

We drive!

Skyhook stats

• 10.2 million miles driven• 3,000 drivers in past 6 years• 240 million Wi-Fi access points• 2 million cell towers• 3 TB of data collected• 300 million location requests per day

Location is at the center of today’s major technology battles.

Apple

So we said no.

Google

Investigating Google

Silicon Valley

Location used to be boring.

Navigation!

Wow.

Basic mobile location

My Starbucks AP News Yelp

Now it’s getting interesting.

Local Faves - Location Today

Sharetunes Drync

Traditional Local Content

Redefining Local Content

Traditional Infographics

Local Mobile Infographics

Rankings & Popularity

Everyone wants badges.

I have 486 8tracks followers!

I am still jealous of this guy.

Rankings & Popularity

More location usage = more data.

SpotRank - San Francisco Location Requests

Saturday, 8:00am! Saturday, 10:00pm!

Boston Marathon

Location Based Advertising

Danny GokeyAmerican Idol Runner Up

Alan Jackson Country Music Legend

The future of location

CMA Music Fest Nashville, June 10 2010

Alan Jackson takes the stage at 8:33pm

Danny Gokey takes the stage at 7:50pm

Text

The crowd goes wild.

7:50pm 8:33pm

60th & Park Ave, Manhattan

1.9!

2!

2.1!

2.2!

2.3!

2.4!

2.5!

Sun! Mon! Tue! Wed! Thu! Fri! Sat!

Retail Site Selection

Predictive Demographics

• Trace aggregate groups of people that leave a neighborhood at night (home) and determine daytime location (work, school)

• Never seen before data creates new options for targeting

Money & Brains

Young Digerati

Bohemian Mix

Location intelligence for new markets

Contact

Kate ImbachVice President, Marketing

kate@skyhookwireless.com617.304.7841